Advertising Based on Keywords in Media Content
First Claim
Patent Images
1. A method comprising:
- receiving compensation in exchange for associating advertising content with a keyword;
obtaining a trigger corresponding to the keyword, the trigger identifying both the keyword and one or more actions to be performed for presenting the advertising content; and
downloading the trigger to one or more consumer devices so that each of the one or more consumer devices can present the advertising content in response to the keyword occurring in media content being presented by the consumer device.
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Abstract
In accordance with one or more aspects, a trigger including both a criteria portion and a payload portion is accessed, the criteria portion identifying one or more criteria that includes a keyword, and the payload portion identifying one or more actions for presenting advertising content. Data corresponding to media content being presented is also accessed, and a check is made as to whether the data satisfies the one or more criteria. The one or more actions are performed in response to the data satisfying the one or more criteria. The trigger associating the advertising content with the keyword can be received in exchange for compensation.
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Citations
20 Claims
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1. A method comprising:
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receiving compensation in exchange for associating advertising content with a keyword; obtaining a trigger corresponding to the keyword, the trigger identifying both the keyword and one or more actions to be performed for presenting the advertising content; and downloading the trigger to one or more consumer devices so that each of the one or more consumer devices can present the advertising content in response to the keyword occurring in media content being presented by the consumer device. - View Dependent Claims (2, 3, 4, 5, 6)
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7. One or more computer-readable media having stored thereon multiple instructions that, when executed by one or more processors, cause the one or more processors to:
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access a trigger including both a criteria portion and a payload portion, the criteria portion identifying one or more criteria that includes a keyword, and the payload portion identifying one or more actions for presenting advertising content; access data corresponding to media content being presented; check whether the data satisfies the one or more criteria; and perform the one or more actions in response to the data satisfying the one or more criteria. - View Dependent Claims (8, 9, 10, 11, 12, 13, 14)
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15. A device comprising:
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a trigger store to store multiple triggers, each of the multiple triggers comprising a criteria portion and a payload portion, the criteria portion identifying one or more criteria and the payload portion identifying one or more actions for presenting advertising content, the one or more criteria including a keyword; and a monitor module, coupled to the trigger store, to monitor data corresponding to media content being presented and detect when the data satisfies the one or more criteria of one or more of the multiple triggers. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification