System and Method for Processing an Interactive Advertisement

• US 20090320076A1
• Filed: 06/20/2008
• Published: 12/24/2009
• Est. Priority Date: 06/20/2008
• Status: Abandoned Application

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Chang, Hisao M.
• Application Number:
  US12/143,526
• Publication Number:
  US 20090320076A1
• Time in Patent Office: Days
• US Class Current: 725/60
• CPC Class Codes: G10L 15/22 Procedures used during a speech recognition process, e.g. man-machine dialogue
• CPC Class Codes: H04N 21/42203 sound input device, e.g. microphone
• CPC Class Codes: H04N 21/42204 User interfaces specially adapted for controlling a client device through a remote control device; Remote control devices therefor constructive details of casings for the remote control device H01H9/0235; user interfaces for controlling a tuning device of a television receiver through a remote control H03J9/00; remote control of peripheral devices connected to a television receiver through the remote control device of the television receiver H04B1/205
• CPC Class Codes: H04N 21/42206 characterized by hardware details
• CPC Class Codes: H04N 21/4394 involving operations for analysing the audio stream, e.g. detecting features or characteristics in audio streams arrangements characterised by components specially adapted for monitoring, identification or recognition of audio in broadcast systems H04H60/58
• CPC Class Codes: H04N 21/44008 involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/4722 for requesting additional data associated with the content
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/4788 communicating with other users, e.g. chatting arrangements for providing for computer conferences, e.g. chat rooms, to substation in data switching networks H04L12/1813; distributed application using peer-to-peer [P2P] networks H04L67/104
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

A set-top box device comprises a speech recognition module, a video image recognition module, and a voice over Internet protocol bridge. The speech recognition module is configured to perform speech recognition on a voice command signal to determine an action to take in the set-top box device. The video image recognition module is connected to the speech recognition module, and is configured to recognize a display device image. The voice over Internet protocol bridge is coupled to the video image recognition module, and is configured to connect a voice telephone call from the set-top box device to a call center.

Claims

1. A set-top box device comprising:

a speech recognition module configured to perform speech recognition on a voice command signal to determine an action to take in the set-top box device;

a video image recognition module connected to the speech recognition module, the video image recognition module configured recognize a display device image; and

a voice over Internet protocol bridge coupled to the video image recognition module, the voice over Internet protocol bridge configured to connect a voice telephone call from the set-top box device to a call center.

2. The set-top box device of claim 1 further comprising:

a video bridge coupled to the video image recognition module, the video bridge configured to connect a video communication between the set-top box device to the advertiser.

3. The set-top box device of claim 1 further comprising:

a wireless audio module connected to the speech recognition module, the wireless audio module configured communicate with a remote control device.

4. The set-top box device of claim 1 wherein the voice over Internet protocol bridge communicates with a remote control device.

5. The set-top box device of claim 1 wherein a video stream received from the call center is output to a display device in communication with the set-top box device.

6. A method comprising:

receiving a voice command signal from a remote control device;

performing speech recognition on the voice command signal;

determining a control request in response to the speech recognition;

storing an image of a currently displayed television advertisement;

performing image recognition on the currently displayed television advertisement; and

establishing a communication with an entity associated with the currently displayed television advertisement.

7. The method of claim 6 further comprising:

determining a telephone number displayed on the image; and

connecting with the entity through a voice over Internet protocol bridge.

8. The method of claim 7 further comprising:

receiving a first voice over Internet protocol audio signal from the entity;

outputting the first voice over Internet protocol audio signal to a user;

receiving a second voice over Internet protocol audio signal from the user; and

transmitting the second voice over Internet protocol audio signal to the entity.

9. The method of claim 7 further comprising:

determining an Internet webpage address displayed on the image; and

connecting with the entity through a video bridge.

10. The method of claim 9 further comprising:

receiving a video stream from the entity; and

outputting the video stream display device.

11. A method comprising:

receiving a voice command signal from a remote control device;

performing recognition on the voice command;

determining a control request in response to the speech recognition;

storing an image of a currently displayed television advertisement;

performing a video image recognition on the currently displayed television advertisement;

determining a telephone number displayed on the image; and

communicating with an entity associated with the advertisement through a voice over Internet protocol bridge.

12. The method of claim 11 further comprising:

receiving a first voice over Internet protocol audio signal from the entity;

outputting the first voice over Internet protocol audio signal to the remote control device;

receiving a second voice over Internet protocol audio signal from the remote control device; and

transmitting the second voice over Internet protocol audio signal to the entity.

13. The method of claim 11 further comprising:

storing a call log of a voice over Internet protocol telephone call; and

transmitting the call log to the entity.

14. The method of claim 13 wherein the call log includes a date and a time of the voice over Internet protocol telephone call.

15. The method of claim 11 further comprising:

outputting a text string to a display device, the text string indicating that the voice over Internet protocol telephone call is being connected.

16. A method comprising:

receiving a voice command signal from a remote control device;

performing speech recognition on the voice command;

determining a control request in response to the speech recognition;

storing an image of a currently displayed television advertisement;

performing a video image recognition on the currently displayed television advertisement;

determining an Internet webpage address associated with the image; and

connecting with an entity associated with the advertisement through a video bridge.

17. The method of claim 16 further comprising:

receiving a video stream from the entity; and

outputting the video stream to a display device.

18. The method of claim 17 wherein the video stream is configured to be displayed along with a currently received video stream representing a television program.

19. The method of claim 17 wherein the video stream represents a video catalog of products sold by the entity.

20. The method of claim 17 further comprising:

transmitting a request to change the video stream based on an input received from the remote control device.