SYSTEM AND METHOD FOR DELIVERING ADVERTISING TO PACKET-BASED TELEPHONES

• US 20090325545A1
• Filed: 06/26/2008
• Published: 12/31/2009
• Est. Priority Date: 06/26/2008
• Status: Active Grant

• Current Assignee: CenturyLink Intellectual Property LLC (Lumen Technologies, Inc.)
• Original Assignee: Embarq Holdings Company LLC (Lumen Technologies, Inc.)
• Inventors: Hawkins, Johnny D.
• Granted Patent: US 8,219,070 B2
• Time in Patent Office: Days
• US Class Current: 455/414.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0211 Determining the effectiveness of discounts or incentives
• CPC Class Codes: H04M 3/4878 Advertisement messages
• CPC Class Codes: H04M 7/006 Networks other than PSTN/ISDN providing telephone service, e.g. Voice over Internet Protocol (VoIP) , including next generation networks with a packet-switched transport layer H04L65/00 takes precedence; aspects not specific to the type of network H04M3/00; special services in those networks H04M3/42

Abstract

A system and method of delivering targeted advertising to packet-based network telecommunications devices may include accessing a database configured to store telephone services information of telecommunications devices. The telecommunications services information may indicate whether a telecommunications device has packet-based network access. Telecommunications devices that have telephone number information including NPA-NXX of a certain NPA-NXX code and packet-based network access may be identified. Advertising content may be communicated to the identified telecommunications devices for display on the telecommunications device.

Claims

1. A method of delivering targeted advertising to packet-based network telecommunications devices, said method comprising:

accessing a database configured to store telephone services information of telecommunications devices, the telecommunications services information indicating whether a telecommunications device has packet-based network access;

identifying telecommunications devices having telephone number information including NPA-NXX of a certain NPA-NXX code and having packet-based network access; and

communicating advertising content to the identified telecommunications devices for display on the telecommunications device.

2. The method according to claim 1, further comprising:

determining from the telecommunications services information a type of telecommunications protocol that an identified telecommunications device uses for network access; and

wherein communicating the advertising content to the identified telecommunications device includes communicating the advertising content using the determined type of telecommunications protocol.

3. The method according to claim 1, wherein communicating the advertising content includes communicating an image associated with a product or service provided by a telecommunications service provider having the same NPA-NXX of the identified telecommunications devices.

4. The method according to claim 1, wherein identifying telecommunications devices includes identifying telecommunications devices having telecommunications services information indicative of home telephone service.

5. The method according to claim 1, further comprising:

determining at least one geographically neighboring NPA-NXX from the certain NPA-NXX code;

identifying second telecommunications devices having telephone number information including the at least one geographically overlapping NPA-NXX code; and

communicating advertising content to the identified second telecommunications devices.

6. The method according to claim 1, further comprising:

determining at least one geographically neighboring NPA-NXX from the certain NPA-NXX code;

identifying second telecommunications devices having telephone number information including the at least one geographically overlapping NPA-NXX code; and

communicating advertising content to the identified second telecommunications devices.

7. The method according to claim 1, further comprising providing a user interface to enable an advertiser to submit the advertising content and to select the certain NPA-NXX code.

8. The method according to claim 1, further comprising:

determining at least one demographic criteria of users who own the identified telecommunications devices; and

communicating the advertising content to the telecommunications devices that are owned by users who are determine to satisfy the at least one demographic criteria.

9. The method according to claim 1, further comprising limiting communicating advertising content to a predetermined number of telecommunications devices.

10. The method according to claim 1, further comprising:

determining approximate distances of each of the telecommunications devices from a location of an advertiser;

determining which of the telecommunications devices are within a pre-determined distance from the location of the advertisers; and

wherein communicating the advertising content includes communicating the advertising content to the telecommunications devices within the predetermined distance.

11. A system of delivering targeted advertising to packet-based network telecommunications devices, said system comprising:

a database configured to store telephone services information of telecommunications devices, the telecommunications services information indicating whether a telecommunications device has packet-based network access;

a processing unit in communication with said database and configured to;

identify telecommunications devices having telephone number information including NPA-NXX of a certain NPA-NXX code and having packet-based network access; and

communicate advertising content to the identified telecommunications devices for display on the telecommunications device.

12. The system according to claim 11, wherein said processing unit is further configured to:

determine from the telecommunications services information a type of telecommunications protocol that an identified telecommunications device uses for network access; and

communicate the advertising content using the determined type of telecommunications protocol.

13. The system according to claim 11, wherein the advertising content includes an image associated with a product or service.

14. The method according to claim 11, wherein said processing unit is configured to identify telecommunications devices having telecommunications services information indicative of home telephone service.

15. The system according to claim 11, wherein said processing unit is further configured to:

determine at least one geographically neighboring NPA-NXX code from the certain NPA-NXX code;

identify second telecommunications devices having telephone number information including the at least one geographically overlapping NPA-NXX; and

communicate advertising content to the identified second telecommunications devices.

16. The system according to claim 11, wherein said processing unit is further configured to:

determine at least one geographically neighboring NPA-NXX from the certain NPA-NXX code;

identify second telecommunications devices having telephone number information including the at least one geographically overlapping NPA-NXX code; and

communicate advertising content to the identified second telecommunications devices.

17. The system according to claim 11, wherein said processing unit is further configured to provide a user interface to enable an advertiser to submit the advertising content and to select the certain NPA-NXX code.

18. The system according to claim 11, wherein said processing unit is further configured to:

determine at least one demographic criteria of users who own the identified telecommunications devices; and

communicate the advertising content to the telecommunications devices that are owned by users who are determine to satisfy the at least one demographic criteria.

19. The system according to claim 11, wherein said processing unit is further configured to limit communicating advertising content to a predetermined number of telecommunications devices during a predetermined time duration.

20. The system according to claim 11, wherein said processing unit is further configured to

determine approximate distances of each of the telecommunications devices from a location of an advertiser;

determine which of the telecommunications devices are within a pre-determined distance from the location of the advertisers; and

communicate the advertising content to the telecommunications devices within the pre-determined distance.