SYSTEM AND METHOD FOR PRESENTING PRIORITIZED ADVERTISING DATA IN A PICTURE IN PICTURE DISPLAY WINDOW DURING EXECUTION OF VIDEO TRICK PLAY COMMAND DATA
First Claim
1. A computer readable medium containing computer executable instructions that when executed by a computer perform a method, the method comprising:
- receiving trick play command data at an end user device;
receiving advertising data at the end user device;
correlating the advertising data with penetration data for an end user associated with the end user device;
prioritizing the advertising data for the end user device based on the correlation; and
presenting a portion of the advertising data in a picture in picture display window on the end user device based on the prioritizing of the advertising data during execution of the trick play command data.
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0 Petitions
Accused Products
Abstract
A computer readable medium is disclosed containing computer executable instructions that when executed by a computer perform a method, the method including but not limited to receiving trick play command data at an end user device; receiving a advertising data at the end user device; correlating the advertising data with penetration data for an end user associated with the end user device; prioritizing the advertising data for the end user device based on the correlation; and presenting a portion of the advertising data in a picture in picture display window on the end user device based on the prioritizing of the advertising data during execution of the trick play command data. A system is disclosed that is useful in performing the method. A data structure embedded in a computer readable medium is disclosed that contains data used by the system and method.
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Citations
18 Claims
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1. A computer readable medium containing computer executable instructions that when executed by a computer perform a method, the method comprising:
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receiving trick play command data at an end user device; receiving advertising data at the end user device; correlating the advertising data with penetration data for an end user associated with the end user device; prioritizing the advertising data for the end user device based on the correlation; and presenting a portion of the advertising data in a picture in picture display window on the end user device based on the prioritizing of the advertising data during execution of the trick play command data. - View Dependent Claims (2, 3, 4, 5)
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6. The method of 2, wherein the advertising data further comprises penetration category data for correlating with subscriber activity data for the end user.
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7. A system comprising:
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a processor in data communication with a computer readable medium; and a computer program embedded in the computer readable medium comprising computer executable instructions for execution by the processor, the computer program comprising instructions to receive trick play command data at an end user device, instructions to receive a advertising data at the end user device, instructions to correlate the advertising data with penetration data for an end user associated with the end user device, instructions to prioritize the advertising data for the end user device based on the correlation and instructions to present a portion of the advertising data in a picture in picture display window on the end user device based on the prioritizing of the advertising data during execution of the trick play command data. - View Dependent Claims (8, 9, 10, 11)
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12. The system of 8, wherein the penetration data further comprises penetration category data for correlating with subscriber activity data for the end user.
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13. A computer readable medium, containing a data structure for containing data useful in sending advertising data, the data structure comprising:
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a first field for containing data indicative of a trick play command data for execution at an end user device; and a second field for containing data indicative of prioritized advertising data based on advertising penetration data for an end user associated with the end user device for presentation in a picture in picture display window at the end user device during execution of the trick play command data. - View Dependent Claims (14, 15, 16, 17, 18)
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Specification