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System and Method for Monitoring Efficacy of Online Advertising

  • US 20090327070A1
  • Filed: 06/25/2009
  • Published: 12/31/2009
  • Est. Priority Date: 06/25/2008
  • Status: Abandoned Application
First Claim
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1. A method for determining efficacy of online advertising, comprising:

  • in response to a user of a network device accessing a web page on which an advertisement is displayed, (a) caching an impression in a first database and (b) receiving device data regarding the network device, the device data comprising a combination of user-configurable and non-user-configurable machine parameters;

    in response to the user clicking on the advertisement, (a) caching a user click in the first database and (b) directing the user from the web page to a landing page;

    generating a device identifier for the network device based on the machine parameters;

    associating the cached impression and the cached user click with the device identifier;

    calculating device-specific cached impressions and device-specific cached clicks associated with the device identifier; and

    displaying information regarding at least one of the device-specific cached impressions and the device-specific cached clicks.

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