METHOD AND SYSTEM FOR DISPLAYING INFORMATION BASED ON USER ACTIONS

• US 20090327078A1
• Filed: 06/23/2009
• Published: 12/31/2009
• Est. Priority Date: 06/24/2008
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Ohazama, Chikai J., Chapin, Charles, Tang, Xinyu, Nanavati, Vibhor
• Application Number:
  US12/489,696
• Publication Number:
  US 20090327078A1
• Time in Patent Office: Days
• US Class Current: 705/14.54
• CPC Class Codes: G01C 21/3682 output of POI information on a road map G01C21/3614, G01C21/3685 take precedence
• CPC Class Codes: G01C 21/3697 Output of additional, non-guidance related information, e.g. low fuel level G01C21/3679 takes precedence
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0256 User search

Abstract

A system and method is provided whereby a user'"'"'s interest is inferred from a user'"'"'s interaction with a map. An ad is then displayed based on the inferred interest.

Claims

1. A method of providing information comprising:

sending a map corresponding with a geographic location to a user based on a user request;

receiving an action taken by the user on the map;

determining, with a processor, a set of words based on the action;

selecting information associated with the set of words; and

displaying the selected information to the user on a display.

2. The method of claim 1 wherein the request comprises a geographic location.

3. The method of claim 2 wherein the geographic location is a street address.

4. The method of claim 2 wherein the geographic location is a city name.

5. The method of claim 1 wherein the action comprises changing the geographic location to a second geographic location, and further comprising sending a map of the second geographic location to the user.

6. The method of claim 5 wherein the set of words is determined based on a feature displayed in the map of the second geographic location.

7. The method of claim 6 wherein the feature is a point of interest.

8. The method of claim 5 wherein the action comprises dragging the map to the second geographic location.

9. The method of claim 5 wherein determining the set of words based on the action includes determining a set of search terms associated with the second geographic location.

10. The method of claim 1 wherein the action comprises changing the zoom level of the map.

11. The method of claim 1 wherein the selected information comprises an advertisement associated with keywords, and wherein the advertisement is selected based on the correspondence between the keywords and the determined set of words.

12. The method of claim 1 wherein the set of words comprises a single word.

13. The method of claim 12 wherein the set of words comprises a plurality of words.

14. The method of claim 1 wherein:

receiving the action taken by the user on the map includes receiving a selection by the user of a data set to be displayed on the map; and

determining the set of words based on the action includes determining the set of words based on the selected data set.

15. The method of claim 1 wherein displaying the selected information to the user comprises sending the selected information over a network for display on a display associated a computer associated with the user.

16. A method of providing information comprising:

sending a map corresponding with a geographic location to a user based on a user request;

sending a plurality of search results to the user based on the user request, the search results being associated with locations on the map;

receiving an identification of a search result selected by the user;

determining, with a processor, a set of words based on the selected search result;

selecting information associated with the set of words; and

displaying the selected information to the user on a display.

17. The method of claim 16 wherein the search results comprise businesses associated with locations within the map.

18. The method of claim 17 wherein the set of words is determined based on the name of the business.

19. A method of providing information comprising:

sending a map corresponding with a geographic location to a user based on a user request;

receiving data identifying the movement of a mouse by the user to a location on the map;

determining, with a processor, a set of words based on the mouse movement;

selecting information associated with the set of words; and

displaying the selected information to the user on a display.

20. The method of claim 19, further comprising the user hovering the mouse cursor over the location.

21. The method of claim 20, wherein the location of the mouse cursor is associated with a point of interest, and the point of interest is used to determine the set of words.

22. The method of claim 21 wherein the set of words is determined based on the name of the point of interest.

24. The method of claim 22 wherein the photo is associated with text, and the second set of words is based on the.

23. A method of providing information comprising:

sending a map corresponding with a geographic location to a user based on a user request;

sending a photo associated with the map to the user;

receiving data identifying the user'"'"'s selection of the photo;

determining, with a processor, a set of words based on text associated with the photo;

selecting information associated with the set of words; and

displaying the selected information to the user on a display.

25. A system of providing information comprising:

a processor;

a memory comprising instructions executable by the processor;

the instructions comprising;

sending a map corresponding with a geographic location to a user based on a user request;

receiving an action taken by the user on the map;

dynamically determining a set of words based on the action;

selecting information associated with the set of words; and

sending the selected information to the user.

26. The system of claim 25 wherein the processor is located at one node of a network and the user request is provided from a computer at another node of the network.

27. The system of claim 26 wherein the network is the Internet.

28. The system of claim 25 wherein the action is taken by the user with a mouse.

29. The system of claim 25 wherein the action is taken by the user with a keyboard.

30. The system of claim 25 wherein the system is a web server.

31. The system of claim 25 wherein dynamically determining the set of words based on the action includes dynamically determining a set of search terms associated with the second geographic location.

32. The system of claim 25 wherein the system is a web server.

34. The method of claim 32 wherein the request is provided over a network to a server.

35. The method of claim 32, wherein the map is moved by the user with a mouse.

33. A method of receiving information comprising:

providing a request provided by a user;

receiving a map based on the request;

providing information identifying the user'"'"'s movement of the map, the map being moved with the aid of a computer; and

displaying an advertisement based on the information viewable in the map and not the user'"'"'s request.

36. A method of receiving information comprising:

receiving a request provided by a user via an electronic user input device;

receiving a map and a list of entities located on the map over a network;

providing information identifying the user'"'"'s selection of an entity on the map, the selection being made with the aid of a computer; and

displaying an advertisement based on the user'"'"'s selection of the entity, where the advertisement is not for the selected entity.

37. The method of claim 36 wherein the request is provided over a network to a server.

38. The method of claim 37, wherein the map is moved by the user with a mouse.

39. A method of providing information comprising:

receiving a query from a user;

providing, based on the query from the user, an image associated with a first geographic area;

receiving a request from the user to change the first geographic area;

providing an image associated with a second geographic area based on the user'"'"'s request to change the geographic area;

selecting an advertisement based on geographic features contained in the second geographic area;

providing the advertisement to the user in response to the user'"'"'s request to change the geographic area.

40. A method of providing information comprising:

receiving a query from a user;

providing, based on the query from the user, a map and search results associated with a geographic area;

selecting an advertisement based on a search result selected by the user;

providing the advertisement to the user in response to the user'"'"'s selection of the search result.

41. A method of providing an advertisement to a user comprising:

receiving a search request from a user;

transmitting a first map to the user based on the search request;

receiving information indicating that the user requests to change the map;

sending a second map to the user based on the indication;

selecting a point of interest present in the second map but not the first map;

selecting an advertisement based on the point of interest by comparing text associated with the point of interest with text associated with the map; and

displaying the advertisement to the user.

42. A system of providing an advertisement comprising:

a network; and

a user computer at one node of the network communicating with a server at another node of the network; and

the user computer comprising a user input, a processor, a display and instructions;

the instructions comprising;

providing a request from the user computer to the server;

receiving a map in response to the request;

providing, from the user computer to the server, an action taken by the user with the user input in connection with the map, and;

receiving an advertisement based on the action, the request and the map.

43. The system of claim 42 wherein the user input is a mouse.

44. The system of claim 42, wherein the action comprises moving the map.

45. The system of claim 42, wherein the advertisement is based on the action, words contained in the request and geographic location covered by the map.