SUPPORTING BRAND ASSETS IN A SOCIAL NETWORKING SERVICE
First Claim
1. A method for supporting brand assets in a user profile page supported by a social networking service, the method comprising the steps:
- providing a portal from which a user may browse and select from an assortment one or more brand assets for inclusion in the profile page, the brand assets being usable to evoke a connection with a brand source;
embedding a selected brand asset in the profile page;
enabling the user to manipulate the brand assets on the profile page including at least one of sharing the brand assets, receiving ratings on the brand assets from social network members, and discussing the brand assets.
2 Assignments
0 Petitions
Accused Products
Abstract
Brand assets including iconography, background images, slogans, and the like are supported in a social networking service by an arrangement that enables service members to visit a brand site to select and then embed the brand assets into their personal profile on the service. Brand assets can then be treated as any other asset used by the member and may thus be shared with other users, rated, and discussed. Brands can be associated with a variety of different brand sources including, for example, personalities, artists, celebrities, products, services, and institutions, in both commercial and non-commercial contexts.
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Citations
11 Claims
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1. A method for supporting brand assets in a user profile page supported by a social networking service, the method comprising the steps:
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providing a portal from which a user may browse and select from an assortment one or more brand assets for inclusion in the profile page, the brand assets being usable to evoke a connection with a brand source; embedding a selected brand asset in the profile page; enabling the user to manipulate the brand assets on the profile page including at least one of sharing the brand assets, receiving ratings on the brand assets from social network members, and discussing the brand assets. - View Dependent Claims (2, 3, 4, 5)
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6. A computer-readable medium containing instructions which, when executed by one or more processors disposed in an electronic device, implement a platform supporting use of brand assets on a user profile page attendant to a social network, the platform performing a method comprising the steps of:
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showing on a GUI an assortment from which a member of the social network may select one or more brand assets to be associated with the member; enabling selection of brand assets by the user; and transferring the selected brand assets to a personal media player - View Dependent Claims (7)
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8. A personal media player, comprising:
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a digital media processing system and a display screen, the digital media processing system interfacing with the display screen to render digital media content in the form of images or video; memory bearing computer-readable instructions which, when executed by one or more processors in the personal media player, support a GUI that is rendered on the display screen, the GUI being arranged to show brand assets received from a remote host device; and memory bearing computer-readable instructions which, when executed by one or more processors in the personal media player, enable transfer of selected brand assets to a remote personal media player. - View Dependent Claims (9, 10, 11)
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Specification