SUPPORTING BRAND ASSETS IN A SOCIAL NETWORKING SERVICE

• US 20090327906A1
• Filed: 06/30/2008
• Published: 12/31/2009
• Est. Priority Date: 06/30/2008
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Heinemann, Charles O.
• Application Number:
  US12/164,604
• Publication Number:
  US 20090327906A1
• Time in Patent Office: Days
• US Class Current: 715/739
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/53 using third party service providers

Abstract

Brand assets including iconography, background images, slogans, and the like are supported in a social networking service by an arrangement that enables service members to visit a brand site to select and then embed the brand assets into their personal profile on the service. Brand assets can then be treated as any other asset used by the member and may thus be shared with other users, rated, and discussed. Brands can be associated with a variety of different brand sources including, for example, personalities, artists, celebrities, products, services, and institutions, in both commercial and non-commercial contexts.

Claims

1. A method for supporting brand assets in a user profile page supported by a social networking service, the method comprising the steps:

providing a portal from which a user may browse and select from an assortment one or more brand assets for inclusion in the profile page, the brand assets being usable to evoke a connection with a brand source;

embedding a selected brand asset in the profile page;

enabling the user to manipulate the brand assets on the profile page including at least one of sharing the brand assets, receiving ratings on the brand assets from social network members, and discussing the brand assets.

2. The method of claim 1 in which the profile page includes a member card that is arranged to be updated by the service to reflect consumption of media content by the user.

3. The method of claim 2 in which the member card is further arranged to include tiles representing ones of links to the consumed media content or badges that are indicative of reputation.

4. The method of claim 1 including the further steps of receiving uploads of personalized content from the user and embedding the personalized content in the profile page, the personalized content comprising at least one of pictures, backgrounds, or updates.

5. The method of claim 1 in which the brand sources comprise one of service provider or product manufacturer.

6. A computer-readable medium containing instructions which, when executed by one or more processors disposed in an electronic device, implement a platform supporting use of brand assets on a user profile page attendant to a social network, the platform performing a method comprising the steps of:

showing on a GUI an assortment from which a member of the social network may select one or more brand assets to be associated with the member;

enabling selection of brand assets by the user; and

transferring the selected brand assets to a personal media player

7. The computer-readable medium of claim 6 in which the brand assets are associated with one of personalities, artists, celebrities, products, services, or institutions.

8. A personal media player, comprising:

a digital media processing system and a display screen, the digital media processing system interfacing with the display screen to render digital media content in the form of images or video;

memory bearing computer-readable instructions which, when executed by one or more processors in the personal media player, support a GUI that is rendered on the display screen, the GUI being arranged to show brand assets received from a remote host device; and

memory bearing computer-readable instructions which, when executed by one or more processors in the personal media player, enable transfer of selected brand assets to a remote personal media player.

9. The personal media player of claim 8 in which the transfer is implemented using a wireless peer-to-peer networking protocol.

10. The personal media player of claim 9 in which networking protocol conforms to IEEE 802.11.

11. The personal media player of claim 8 in which the brand assets are implemented using one of logo, slogan, graphic, iconography, background, photograph, text, or a combination thereof.