SYSTEMS AND METHODS FOR ADVERTISING

• US 20100005001A1
• Filed: 06/30/2009
• Published: 01/07/2010
• Est. Priority Date: 06/30/2008
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Oath Inc. (Verizon Communications Inc.)
• Inventors: KNEGTEN, Paul David, SHIR, Eran, JACOBY, Nori, RABINOWITZ, Itay, AIZEN, Jonathan, SOMECH, Samuel, UKELSON, Jacob
• Application Number:
  US12/494,420
• Publication Number:
  US 20100005001A1
• Time in Patent Office: Days
• US Class Current: 705/14.73
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system for generating an advertisement to be displayed to a website visitor of a webpage, the system including: (a) product selection processing module, configured to select a product to be advertised; (b) an input interface for receiving real time information pertaining to the product; and (c) an advertisement generator, configured to generate the advertisement in response to the real time information and to provide the advertisement for displaying on the webpage.

Claims

1. A method for generating an advertisement to be displayed to a website visitor of a webpage, the method comprising:

selecting a product to be advertised;

retrieving real time information pertaining to the product;

generating the advertisement in response to the real time information; and

providing the advertisement for displaying on the webpage.

2. The method according to claim 1, wherein the generating comprises generating the advertisement that comprises at least some of the real time information.

3. The method according to claim 1, wherein the retrieving of the real time information comprises retrieving the information from a promoted feed that is received from an external system over an internet connection.

4. The method according to claim 1, wherein the retrieving of the real time information comprises retrieving the information from a promoted feed that is received from an external system over an internet connection, and which comprises:

(a) at least one selected element out of multiple elements of a web content representation; and

(b) at least one equivalent element that is similar to the selected elements, and which is selected by the external system in response to a selection of the at least one selected element.

5. The method according to claim 1, further comprising updating the advertisement, after the providing of the advertisement, in response to additional real time information that is different from the real time information.

6. A method for generating an advertisement to be displayed to a website visitor of a webpage, the method comprising:

receiving intent indicative information, indicative of an intent of the website visitor;

updating a value of a campaign parameter of a campaign of an advertiser, in response to information received from the advertiser;

selecting a product in response to the intent indicative information, wherein the selecting is responsive to the value of the campaign parameter; and

providing an advertisement of the product for displaying on the webpage.

7. The method according to claim 6, further comprising processing the intent indicative information in response to the campaign parameter, to provide enriched intent indicative information that is different from the intent indicative information;

wherein the selecting comprises selecting the product in response to the enriched intent indicative information.

8. The method according to claim 6, further comprising receiving from the advertiser the information as a promoted feed that is received from an external system over an internet connection.

9. The method according to claim 6, further comprising retrieving real time information pertaining to the product, and generating the advertisement in response to the real time information.

10. The method according to claim 6, further comprising selecting an advertising campaign in response to the intent indicative information, before the selecting of the product;

wherein the selecting of the product comprises selecting the product which is a product of the advertising campaign.

11. A system for generating an advertisement to be displayed to a website visitor of a webpage, the system comprising:

product selection processing module, configured to select a product to be advertised;

an input interface for receiving real time information pertaining to the product; and

an advertisement generator, configured to generate the advertisement in response to the real time information and to provide the advertisement for displaying on the webpage.

12. The system according to claim 11, wherein advertisement generator is configured to generate the advertisement that comprises at least some of the real time information.

13. The system according to claim 11, wherein the input interface is for receiving a promoted feed that comprises at least a portion of the information, and that is received from an external system over an internet connection.

14. The system according to claim 11, wherein the input interface is for receiving a promoted feed that is received from an external system over an internet connection, and which comprises the information, wherein the promoted feed comprises:

(a) at least one selected element out of multiple elements of a web content representation; and

(b) at least one equivalent element that is similar to the selected elements, and which is selected by the external system in response to a selection of the at least one selected element.

15. The system according to claim 11, further configured to update the advertisement, after the providing of the advertisement, in response to additional real time information that is different from the real time information.

16. A system for generating an advertisement to be displayed to a website visitor of a webpage, the system comprising:

a campaign parameters manager, configured to update a value of a campaign parameter of a campaign of an advertiser, in response to information received from the advertiser;

a product selection processing module, configured to select a product in response to intent indicative information that is indicative of an intent of the website visitor, and to the value of the campaign parameter; and

an output interface for providing an advertisement of the product for displaying on the webpage.

17. The system according to claim 16, further comprising an intent processing module configured to process the intent indicative information in response to the campaign parameter, to provide enriched intent indicative information that is different from the intent indicative information;

wherein the product selection processing module is configured to select the product in response to the enriched intent indicative information.

18. The system according to claim 16, further comprising an input interface for receiving from the advertiser the information as a promoted feed that is received from an external system over an internet connection.

19. The system according to claim 16, further comprising an advertiser generator that is configured to generate the advertisement in response to real time information pertaining to the product.

20. The system according to claim 16, further comprising a campaign selection processing module configured to select an advertising campaign in response to the intent indicative information, before the selecting of the product;

wherein the product selection processing module is configured to select the product which is a product of the advertising campaign.