Monitoring viewable times of webpage elements on single webpages

• US 20100005403A1
• Filed: 07/02/2008
• Published: 01/07/2010
• Est. Priority Date: 07/02/2008
• Status: Abandoned Application

• Current Assignee: Webspots LLC
• Original Assignee: Webspots LLC
• Inventors: Shaffer, Stephen, Rozmaryn, Gadiel Z.
• Application Number:
  US12/216,291
• Publication Number:
  US 20100005403A1
• Time in Patent Office: Days
• US Class Current: 715/760
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

In accordance with at least one exemplary embodiment, methods, computer program products and systems for monitoring viewable times of webpage elements on single webpages are disclosed. An exemplary method for rotating webpage elements on a single webpage based on viewable time can include loading a single webpage having at least one first webpage element and other webpage content. A first viewable time can be determined for the first webpage element. The first viewable time can be compared to a first viewable time limit until the first viewable time reaches the first viewable time limit. At least one second webpage element can be loaded in place of the first webpage element on the single webpage. In at least one exemplary embodiment, the first and second webpage elements are web advertisements.

Claims

1. A method of rotating webpage elements on a single webpage based on viewable time, comprising:

loading a single webpage having at least one first webpage element and other webpage content;

determining a first viewable time for the first webpage element;

comparing the first viewable time to a first viewable time limit until the first viewable time reaches the first viewable time limit; and

loading at least one second webpage element in place of the first webpage element on the single webpage.

2. The method of claim 1, further comprising:

reporting the first viewable time of the first webpage element to at least one server on a network;

transmitting instructions to a client computing device over the network for effectuating the replacement of the first webpage element with the second webpage element; and

transferring data defining the second webpage element to the client computing device over the network;

wherein the step of comparing the first viewable time of the first webpage element to the first viewable time limit until the first viewable time reaches the first viewable time limit occurs at the at least one server.

3. The method of claim 1, further comprising:

determining a second viewable time for the second webpage element;

comparing the second viewable time to a second viewable time limit until the second viewable time reaches the second viewable time limit;

loading at least one third webpage element in place of the second webpage element on the single webpage; and

so on until the single webpage is no longer loaded.

4. The method of claim 1 wherein the step of determining the first viewable time of the first webpage element is performed by an applet, script or other client-side computer interpretable or executable instructions that run within the context of a browser application.

5. The method of claim 1 wherein the single webpage includes a rich internet application.

6. The method of claim 1 wherein the first webpage element is a first advertisement and the second webpage element is a second advertisement.

7. The method of claim 1 wherein the step of determining the first viewable time for the first webpage element, further comprises:

determining whether the single webpage or at least a portion thereof is visually rendered by a browser;

determining whether the first webpage element or at least a portion thereof is visible or partially visible on a display;

tracking one or more first durations for when the first webpage element or at least a portion thereof is visible or partially visible on the display; and

determining the first viewable time by computation involving the one or more first durations.

8. The method of claim 7 wherein the step of determining the first viewable time for the first webpage element, further comprises:

determining whether the first webpage element is not visible on the display; and

tracking one or more second durations for when the first webpage element is not visible on the display.

9. The method of claim 7 wherein the step of determining the first viewable time for the first webpage element, further comprises:

determining whether the single webpage is visually rendered in an active window on the display; and

tracking one or more third durations for when the single webpage is visually rendered in an active window.

10. The method of claim 7 wherein the step of determining whether the first webpage element or at least a portion thereof is visible or partially visible on the display, further comprises:

detecting a resolution of the display;

detecting the extent of maximization of a window containing the single webpage;

detecting a position for the first webpage element on the single webpage;

detecting a position for any vertical scrollbar of the window;

detecting a position for any horizontal scrollbar of the window; and

detecting whether the window is in a foreground position or other Z-order position in a GUI.

11. The method of claim 10 wherein the step of determining whether the first webpage element or at least a portion thereof is visible or partially visible on the display, further comprises:

detecting whether any one or more portions of the window are obscured by any other windows appearing closer to the foreground by Z-order position in the GUI; and

computing whether the first webpage element or at least a portion thereof is visible or partially visible on the display in accordance with such detections.

12. A computer program product embodied on a computer-readable medium for monitoring viewable times of webpage elements, the computer program product comprising at least one code segment configured to instruct a computer to:

determine whether a first webpage element or at least a portion thereof on a single webpage loaded by a browser is visible or partially visible on a display operatively connected to the computer; and

track one or more first durations for when the first webpage element or at least a portion thereof is visible or partially visible on the display.

13. The computer program product of claim 12 wherein the computer program product comprises at least one code segment configured to instruct a computer to:

compute a first viewable time by using the one or more first durations, the first viewable time being an updatable time-based measurement of the visual depiction of the first webpage element or at least a portion thereof on the display.

14. The computer program product of claim 12 wherein the computer program product comprises at least one code segment configured to instruct a computer to:

determine whether the first webpage element is not visible on the display; and

track one or more second durations for when the first webpage element is not visible on the display.

15. The computer program product of claim 14 wherein the first webpage element is a first advertisement and the second webpage element is a second advertisement.

16. The computer program product of claim 12 wherein the computer program product comprises at least one code segment configured to instruct a computer to:

determine whether a second webpage element or at least a portion thereof on the single webpage loaded by the browser is visible or partially visible on a display operatively connected to the computer, the second webpage element replacing the first webpage element;

track one or more second durations for when the second webpage element or at least a portion thereof is visible or partially visible on the display; and

so on until the single webpage is no longer loaded by the browser.

17. The computer program product of claim 12 wherein the computer program product comprises at least one code segment configured to instruct a computer to:

detect a resolution of the display;

detect the extent of maximization of a window containing the single webpage;

detect a position for the first webpage element on the single webpage;

detect a position for any vertical scrollbar of the window;

detect a position for any horizontal scrollbar of the window; and

detect whether the window is in a foreground position or other Z-order position in a GUI of the client computing device.

18. The computer program product of claim 12 wherein the computer program product comprises at least one code segment configured to instruct a computer to:

detect whether any portions of the window are obscured by any other windows appearing closer to the foreground by Z-order in the GUI.

19. A method of manipulating webpage elements on a single webpage based on visual queues, comprising:

loading a single webpage having at least one first webpage element and other webpage content;

determining whether the first webpage element or at least a portion thereof is visible or partially visible on a display;

manipulating the first webpage element when it is determined that the visibility of the first webpage element has changed.

20. The method of claim 19 wherein the first webpage element includes a rich internet application.