ADVERTISING ACROSS SOCIAL NETWORK COMMUNICATION PATHWAYS
First Claim
1. A data structure embodied on a computer readable medium for storing an advertisement thereon that is delivered to one or more users through a social networking site, the data structure comprising:
- a first data field containing information describing a product, wherein the product is the subject of the advertisement; and
a second data field containing information describing one or more communication options for the data structure, wherein the communication options define one or more methods used to distribute the data structure to one or more users on the social networking site.
3 Assignments
0 Petitions
Accused Products
Abstract
A method, data structure, and medium are provided for presenting advertisements to users through a social networking web site and tracking the interactions of users with the advertisements. Advertisements describing a product or service can be presented to users of the social networking site along with a plurality of communication options for communicating the advertisement to other users through the social networking site. Upon receiving a selection of a communication option from the user, the advertisement is accordingly communicated to other users through the social networking site. The interactions of those users with the advertisement is then tracked and reported to a third party. The cost of presenting the advertisement can be calculated based on the interactions of users with the advertisement.
-
Citations
20 Claims
-
1. A data structure embodied on a computer readable medium for storing an advertisement thereon that is delivered to one or more users through a social networking site, the data structure comprising:
-
a first data field containing information describing a product, wherein the product is the subject of the advertisement; and a second data field containing information describing one or more communication options for the data structure, wherein the communication options define one or more methods used to distribute the data structure to one or more users on the social networking site. - View Dependent Claims (2, 3, 4, 5, 6)
-
-
7. A method for distributing one or more advertisements through a social networking site to one or more users of the social networking site, the method comprising:
-
receiving information about a product, wherein the information includes an advertisement for the product; providing the advertisement and a plurality of communication options to the user, wherein the communication options define methods of communicating the advertisement and additional information to one or more user through the social networking site; receiving a selection of one or more communication options from the user; enabling the user to provide additional information based on the selection of one or more communication options; and communicating the advertisement to the one or more users of the social networking site based on the selected one or more communication options. - View Dependent Claims (8, 9, 10, 11, 12, 13, 14, 15, 16)
-
-
17. One or more computer-readable media with computer-executable instructions embodied thereon for performing a method of tracking the interaction of one or more users with one or more advertisements presented through a social networking website, the method comprising:
-
receiving information about a product, wherein the information includes an advertisement for the product; providing the advertisement and a plurality of communication options to a user, wherein the communication options define methods of communicating the advertisement and additional information to other users through the social networking site; receiving a selection of one or more communication options from the user; communicating the advertisement to one or more users of the social networking site based on the selected communication options; capturing events relating to the communication of one or more advertisements to one or more users through the social networking site; capturing the interactions of the one or more users with the one or more advertisements; and communicating the captured events and interaction to a third party, thereby tracking the interactions of the one or more users with the one or more advertisements. - View Dependent Claims (18, 19, 20)
-
Specification