CONTINGENT FEE ADVERTISEMENT PUBLISHING SERVICE PROVIDER FOR INTERACTIVE TV MEDIA SYSTEM AND METHOD
First Claim
Patent Images
1. A computer implemented system for tracking sales transactions, in particular for offline sales transactions originating from an interactive, broadcast media advertisement, comprising:
- a service provider component implemented on a computing device wherein the service provider component further comprises;
a merchant unit;
a transaction unit; and
a consumer unit,wherein the merchant, transaction and consumer units further comprise a plurality of lines of computer code executed by a processing unit of the computing device that execute the merchant, transaction and consumer units,wherein the merchant unit, the transaction unit and the consumer unit cooperatively act to;
provide to a consumer, via an interactive broadcast media advertising system associated with the service provider component, at least one discrete sales offer from a merchant affiliate;
track the at least one discrete sales offer made by the merchant affiliate to the consumer resulting in a discrete ad acceptance event by the consumer;
track the discrete ad acceptance event of the consumer resulting in a discrete sales transaction made by the consumer referred by the service provider; and
charge the merchant affiliate a commission fee for the discrete sales transaction.
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Abstract
A purchase-transaction-settled online consumer referral and reward system and method using real-time specific merchant sales information is provided for the advertising publishing industry. The system provides a pay per transaction platform that allows advertising publishers to monetize interactive and/or broadcast media advertising by tracking and linking ad acceptance events to consummated consumer purchases.
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Citations
12 Claims
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1. A computer implemented system for tracking sales transactions, in particular for offline sales transactions originating from an interactive, broadcast media advertisement, comprising:
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a service provider component implemented on a computing device wherein the service provider component further comprises; a merchant unit; a transaction unit; and a consumer unit, wherein the merchant, transaction and consumer units further comprise a plurality of lines of computer code executed by a processing unit of the computing device that execute the merchant, transaction and consumer units, wherein the merchant unit, the transaction unit and the consumer unit cooperatively act to; provide to a consumer, via an interactive broadcast media advertising system associated with the service provider component, at least one discrete sales offer from a merchant affiliate; track the at least one discrete sales offer made by the merchant affiliate to the consumer resulting in a discrete ad acceptance event by the consumer; track the discrete ad acceptance event of the consumer resulting in a discrete sales transaction made by the consumer referred by the service provider; and charge the merchant affiliate a commission fee for the discrete sales transaction. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A computer implemented system for merchant advertising, comprising:
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a service provider component implemented on a computing device wherein the service provider component further comprises a merchant unit, a transaction unit and a consumer unit, wherein the merchant unit, the transaction unit and the consumer unit comprise a plurality of lines of computer code executed by a processing unit of the computing device that executes the merchant unit, the transaction unit and the consumer unit, wherein the merchant unit, the transaction unit and the consumer unit are configured to cooperatively act to; provide a merchant interface to a plurality of merchant affiliates of the merchant advertising system, wherein the merchant interface provides real-time control of the publication, update and modification of interactive, broadcast media advertisements for an individual merchant affiliate, wherein the interactive, broadcast media advertisements each have a geographic area associated with the interactive, broadcast media advertisement, and wherein a commission to be paid a service provider is determinable upon resulted sales from the interactive, broadcast media advertisement; electronically display a map, wherein the map indicates the interactive, broadcast media advertisements in a particular geographic area for merchant affiliates wherein the geographic area is associated with the interactive, broadcast media advertisement; and bid by the merchant affiliate, using a commission bidding system, for the commission associated with the interactive, broadcast media advertisement, wherein the commission payment paid to the service provider and a reward to the consumer for a particular online advertisement is attenuated based on the bid.
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Specification