CONTINGENT FEE ADVERTISEMENT PUBLISHING SERVICE PROVIDER FOR INTERACTIVE TV MEDIA SYSTEM AND METHOD

• US 20100010887A1
• Filed: 07/16/2009
• Published: 01/14/2010
• Est. Priority Date: 03/31/2006
• Status: Active Grant

• Current Assignee: PayPal, Inc. (PayPal Holdings, Inc.)
• Original Assignee: PayPal, Inc. (PayPal Holdings, Inc.)
• Inventors: Wang, Lee, Karlin, Jon
• Granted Patent: US 9,009,064 B2
• Time in Patent Office: Days
• US Class Current: 705/14.150
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0211 Determining the effectiveness of discounts or incentives
• CPC Class Codes: G06Q 30/0213 Consumer transaction fees
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A purchase-transaction-settled online consumer referral and reward system and method using real-time specific merchant sales information is provided for the advertising publishing industry. The system provides a pay per transaction platform that allows advertising publishers to monetize interactive and/or broadcast media advertising by tracking and linking ad acceptance events to consummated consumer purchases.

Claims

1. A computer implemented system for tracking sales transactions, in particular for offline sales transactions originating from an interactive, broadcast media advertisement, comprising:

a service provider component implemented on a computing device wherein the service provider component further comprises;

a merchant unit;

a transaction unit; and

a consumer unit,

wherein the merchant, transaction and consumer units further comprise a plurality of lines of computer code executed by a processing unit of the computing device that execute the merchant, transaction and consumer units,

wherein the merchant unit, the transaction unit and the consumer unit cooperatively act to;

provide to a consumer, via an interactive broadcast media advertising system associated with the service provider component, at least one discrete sales offer from a merchant affiliate;

track the at least one discrete sales offer made by the merchant affiliate to the consumer resulting in a discrete ad acceptance event by the consumer;

track the discrete ad acceptance event of the consumer resulting in a discrete sales transaction made by the consumer referred by the service provider; and

charge the merchant affiliate a commission fee for the discrete sales transaction.

2. The system of claim 1, wherein the merchant unit, the transaction unit and the consumer unit track sales transactions and validate the discrete sales transaction between the merchant affiliate and the referred consumer before charging the merchant affiliate the commission fee for the discrete sales transaction.

3. The system of claim 1, wherein the merchant unit, the transaction unit and the consumer unit credit the consumer a reward for the discrete sales transaction.

4. The system of claim 1, wherein the merchant unit, the transaction unit and the consumer unit credit the service provider a service payment for the discrete sales transaction.

5. The system of claim 1, wherein the merchant unit, the transaction unit and the consumer unit provide the merchant affiliate, based on registration with the service provider, at least one of an online advertisement space and an offline advertisement space.

6. The system of claim 1, wherein the merchant unit, the transaction unit and the consumer unit provide to the merchant affiliate, based on registration with the service provider, an online advertising publishing system associated with the service provider component and an online advertising space on a third party consumer destination.

7. The system of claim 6, wherein the merchant unit, the transaction unit and the consumer unit:

provide to the consumer, by the interactive broadcast media advertising system associated with the service provider component and the third party consumer destination, discrete sales offers from the merchant affiliate; and

credit the service provider a service payment for the discrete sales transaction resulting from an ad acceptance event at the third party consumer destination.

8. The system of claim 7, wherein the merchant unit, the transaction unit and the consumer unit credit the third party consumer destination a service payment for the discrete sales transaction resulting from the ad acceptance event at the third party consumer destination.

9. The system of claim 6, wherein the merchant unit, the transaction unit and the consumer unit credit the consumer a reward for the discrete sales transaction resulting from the ad acceptance event at the third party consumer destination.

10. The system of claim 1, wherein the merchant unit, the transaction unit and the consumer unit uses at least one of a card and a membership proof associated with a point of sale to validate a sales transaction between the merchant affiliate and the consumer, wherein the card further comprises at least one of a magnetic strip card and a credit card.

11. The system of claim 1, wherein the merchant unit further comprises a commission bidding unit, wherein the merchant affiliates bid for a higher cash incentive to the consumer, and wherein the higher cash incentive sales offer to the consumer is reflected in enhanced ad placement and display to the merchant affiliate user.

12. A computer implemented system for merchant advertising, comprising:

a service provider component implemented on a computing device wherein the service provider component further comprises a merchant unit, a transaction unit and a consumer unit,

wherein the merchant unit, the transaction unit and the consumer unit comprise a plurality of lines of computer code executed by a processing unit of the computing device that executes the merchant unit, the transaction unit and the consumer unit,

wherein the merchant unit, the transaction unit and the consumer unit are configured to cooperatively act to;

provide a merchant interface to a plurality of merchant affiliates of the merchant advertising system, wherein the merchant interface provides real-time control of the publication, update and modification of interactive, broadcast media advertisements for an individual merchant affiliate, wherein the interactive, broadcast media advertisements each have a geographic area associated with the interactive, broadcast media advertisement, and wherein a commission to be paid a service provider is determinable upon resulted sales from the interactive, broadcast media advertisement;

electronically display a map, wherein the map indicates the interactive, broadcast media advertisements in a particular geographic area for merchant affiliates wherein the geographic area is associated with the interactive, broadcast media advertisement; and

bid by the merchant affiliate, using a commission bidding system, for the commission associated with the interactive, broadcast media advertisement, wherein the commission payment paid to the service provider and a reward to the consumer for a particular online advertisement is attenuated based on the bid.