VIDEO OVERLAY ADVERTISEMENT CREATOR

• US 20100010893A1
• Filed: 07/09/2008
• Published: 01/14/2010
• Est. Priority Date: 07/09/2008
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Schrock, Jasson Arthur, Rajaraman, Shivakumar, Liu, Matthew
• Application Number:
  US12/170,091
• Publication Number:
  US 20100010893A1
• Time in Patent Office: Days
• US Class Current: 705/14.510
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: H04N 21/2743 Video hosting of uploaded data from client
• CPC Class Codes: H04N 21/4312 involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
• CPC Class Codes: H04N 21/4314 for fitting data in a restricted space on the screen, e.g. EPG data in a rectangular grid
• CPC Class Codes: H04N 21/4782 Web browsing , e.g. WebTV
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/854 Content authoring
• CPC Class Codes: H04N 7/165 Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309

Abstract

Methods and systems for creating video overlay advertisements suitable for use with digital videos. In one embodiment, values specifying attributes of a desired video overlay advertisement are entered via a browser-based user interface functioning on a client device and communicated to a server. The server receives the values and in response provides to the client device a video overlay advertisement having the desired attributes, which the client displays within the browser-based user interface.

Claims

1. A method for creating a video overlay advertisement for display with a digital video, the method comprising:

providing a browser-based user interface to a client, the user interface including an advertisement viewing area and adapted to receive inputs specifying attribute values of a desired video overlay advertisement;

receiving the specified attribute values from the client;

creating a video overlay advertisement having the specified attribute values;

storing the video overlay advertisement; and

providing the video overlay advertisement to the client.

2. The method of claim 1, further comprising receiving attributes of digital videos in association with which to display the advertisement.

3. The method of claim 1, wherein the advertisement viewing area comprises an area for viewing playback of the video overlay advertisement, an area for viewing playback of a digital video, and video playback controls for simultaneously controlling playback of both the digital video and the video overlay advertisement.

4. The method of claim 1, wherein the advertisement viewing area comprises an area displaying a static representation of the video overlay advertisement.

5. The method of claim 1, wherein the values that specify attributes of the desired video overlay advertisement comprise at least one value for specifying a first advertisement segment, at least one value for specifying a second advertisement segment, and at least one value for specifying a transition between the first advertisement segment and the second advertisement segment.

6. The method of claim 5, wherein the at least one value for specifying a first advertisement segment comprises one or more of a value specifying a textual message and a value specifying an image, and wherein the at least one value for specifying a second advertisement segment comprises one or more of a value specifying a textual message and a value specifying an image.

7. The method of claim 1, wherein the values that specify attributes of a desired video overlay advertisement comprise at least one value specifying an advertising action to be taken when the video overlay advertisement is selected by a user.

8. The method of claim 7, wherein the advertising action comprises playing a digital video related to the video overlay advertisement.

9. The method of claim 1, wherein the created video overlay advertisement additionally has default attributes specified by a template received from a second client.

10. The method of claim 1, where the digital video is a video played on an embedded video player.

11. The method of claim 1, where the digital video is a video played on a video sharing site.

12. The method of claim 1, wherein the video overlay advertisement is passed to the client as data in the Flash format, separate from the digital video with which it is displayed.

13. A computer-readable storage medium storing a computer program executable by a processor for creating a video overlay advertisement for display with a digital video, the video hosting service storing a plurality of videos in a video database, the actions of the computer program comprising:

providing a browser-based user interface to a client, the user interface including an advertisement viewing area and adapted to receive inputs specifying attribute values of a desired video overlay advertisement;

receiving the specified attribute values from the client;

creating a video overlay advertisement having the specified attribute values;

storing the video overlay advertisement; and

providing the video overlay advertisement to the client.

14. The computer-readable storage medium of claim 13, the actions of the computer program further comprising receiving attributes of digital videos in association with which to display the advertisement.

15. The computer-readable storage medium of claim 13, wherein the advertisement viewing area comprises an area for viewing playback of the video overlay advertisement, an area for viewing playback of a digital video, and video playback controls for simultaneously controlling playback of both the digital video and the video overlay advertisement.

16. The computer-readable storage medium of claim 13, wherein the advertisement viewing area comprises an area displaying a static representation of the video overlay advertisement.

17. The computer-readable storage medium of claim 13, wherein the values that specify attributes of the desired video overlay advertisement comprise at least one value for specifying a first advertisement segment, at least one value for specifying a second advertisement segment, and at least one value for specifying a transition between the first advertisement segment and the second advertisement segment.

18. The computer-readable storage medium of claim 17, wherein the at least one value for specifying a first advertisement segment comprises one or more of a value specifying a textual message and a value specifying an image, and wherein the at least one value for specifying a second advertisement segment comprises one or more of a value specifying a textual message and a value specifying an image.

19. The computer-readable storage medium of claim 13, wherein the values that specify attributes of a desired video overlay advertisement comprise at least one value specifying an advertising action to be taken when the video overlay advertisement is selected by a user.

20. The computer-readable storage medium of claim 19, wherein the advertising action comprises playing a digital video related to the video overlay advertisement.

21. The computer-readable storage medium of claim 13, wherein the created video overlay advertisement additionally has default attributes specified by a template received from a second client.

22. A computer-implemented system for creating a video overlay advertisement for display with a digital video, the system comprising:

a template database adapted to store a set of templates for creating video overlay advertisements;

an advertisement database adapted to store advertisements; and

an advertisement creation module executed by the computer and adapted to;

provide a browser-based user interface to a client, the user interface including an advertisement viewing area and adapted to receive inputs specifying attribute values of a desired video overlay advertisement;

receive the specified attribute values from the client;

create a video overlay advertisement having the specified attribute values;

store the video overlay advertisement in the advertisement database; and

provide the video overlay advertisement to the client.

23. The computer-implemented system of claim 22, the advertisement creation module further adapted to receive attributes of digital videos in association with which to display the advertisement.

24. The computer-implemented system of claim 22, wherein the advertisement viewing area comprises an area for viewing playback of the video overlay advertisement, an area for viewing playback of a digital video, and video playback controls for simultaneously controlling playback of both the digital video and the video overlay advertisement.

25. The computer-implemented system of claim 22, wherein the advertisement viewing area comprises an area displaying a static representation of the video overlay advertisement.

26. The computer-implemented system of claim 22, wherein the values that specify attributes of the desired video overlay advertisement comprise at least one value for specifying a first advertisement segment, at least one value for specifying a second advertisement segment, and at least one value for specifying a transition between the first advertisement segment and the second advertisement segment.

27. The computer-implemented system of claim 26, wherein the at least one value for specifying a first advertisement segment comprises one or more of a value specifying a textual message and a value specifying an image, and wherein the at least one value for specifying a second advertisement segment comprises one or more of a value specifying a textual message and a value specifying an image.

28. The computer-implemented system of claim 22, wherein the values that specify attributes of a desired video overlay advertisement comprise at least one value specifying an advertising action to be taken when the video overlay advertisement is selected by a user.

29. The computer-implemented system of claim 28, wherein the advertising action comprises playing a digital video related to the video overlay advertisement.

30. The computer-implemented system of claim 22, wherein the created video overlay advertisement additionally has default attributes specified by a template from the template database, the template having been received from a second client.

31. A method for creating a video overlay advertisement for display with a digital video, the method comprising:

receiving a browser-based user interface from a server, the user interface including an advertisement viewing area and adapted to receive inputs specifying attribute values of a desired video overlay advertisement;

providing, to the server, inputs specifying the attribute values of the desired video overlay advertisement; and

receiving a video overlay advertisement from the server, the received video overlay advertisement having the specified attributes;

wherein the advertisement viewing area comprises an area for viewing playback of the video overlay advertisement, an area for viewing playback of a digital video, and video playback controls for simultaneously controlling playback of both the digital video and the video overlay advertisement.

32. The method of claim 31, further comprising providing, to the server, attributes of digital videos in association with which to display the advertisement.

33. The method of claim 31, wherein the advertisement viewing area further comprises an area displaying a static representation of the video overlay advertisement.

34. The method of claim 31, wherein the values that specify attributes of the desired video overlay advertisement comprise at least one value for specifying a first advertisement segment, at least one value for specifying a second advertisement segment, and at least one value for specifying a transition between the first advertisement segment and the second advertisement segment.

35. The method of claim 34, wherein the at least one value for specifying a first advertisement segment comprises one or more of a value specifying a textual message and a value specifying an image, and wherein the at least one value for specifying a second advertisement segment comprises one or more of a value specifying a textual message and a value specifying an image.

36. The method of claim 31, wherein the values that specify attributes of a desired video overlay advertisement comprise at least one value specifying an advertising action to be taken when the video overlay advertisement is selected by a user.

37. The method of claim 36, wherein the advertising action comprises playing a digital video related to the video overlay advertisement.

38. The method of claim 31, wherein the received video overlay advertisement additionally has default attributes specified by a template provided by a second client.

39. The method of claim 31, where the digital video is a video played on an embedded video player.

40. The method of claim 31, where the digital video is a video played on a video sharing site.

41. The method of claim 31, wherein the video overlay advertisement is received by the client in the Flash format, separate from the digital video with which it is displayed.