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Content Personalization of Personal Cellular Telecommunications Devices

  • US 20100016025A1
  • Filed: 02/11/2007
  • Published: 01/21/2010
  • Est. Priority Date: 02/12/2006
  • Status: Active Grant
First Claim
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1. Method for displaying personalized content on personal cellular telecommunications devices, the method comprising the steps of:

  • (a) preparing a universal Level 0 interactive display message including a content precursor for display on personal cellular telecommunications devices and having at least one response mechanism for requesting a personalized Level 1 interactive display message associated with the content precursor;

    (b) preparing a first personalized Level 1 interactive display message for display on personal cellular telecommunications devices and including at least one response mechanism for requesting additional information;

    (c) preparing a second personalized Level 1 interactive display message for display on personal cellular telecommunications devices, the second personalized Level 1 interactive display message being different from the first Level 1 personalized interactive display message and including at least one response mechanism for requesting additional information;

    (d) determining a personalization parameter with a first value for requesting the first personalized Level 1 interactive display message and a second value different from the first value for requesting the second personalized Level 1 interactive display message;

    (e) creating a first subscriber'"'"'s subscriber personalization profile including the personalization parameter with the first value;

    (f) creating a second subscriber'"'"'s subscriber personalization profile including the personalization parameter with the second value;

    (g) providing a base transmitter station in bi-directional communication with the first subscriber'"'"'s and the second subscriber'"'"'s personal cellular telecommunications device;

    (h) transmitting the universal Level 0 interactive display message to the first subscriber'"'"'s and the second subscriber'"'"'s personal cellular telecommunications devices for display thereon;

    (i) on the first subscriber invoking the universal Level 0 interactive display message, displaying the first personalized Level 1 interactive display message on his personal cellular telecommunications device in accordance with his subscriber personalization profile; and

    (j) on the second subscriber invoking the universal Level 0 interactive display message, displaying the second personalized Level 1 interactive display message on his personal cellular telecommunications device in accordance with his subscriber personalization profile.

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