Content Personalization of Personal Cellular Telecommunications Devices
First Claim
1. Method for displaying personalized content on personal cellular telecommunications devices, the method comprising the steps of:
- (a) preparing a universal Level 0 interactive display message including a content precursor for display on personal cellular telecommunications devices and having at least one response mechanism for requesting a personalized Level 1 interactive display message associated with the content precursor;
(b) preparing a first personalized Level 1 interactive display message for display on personal cellular telecommunications devices and including at least one response mechanism for requesting additional information;
(c) preparing a second personalized Level 1 interactive display message for display on personal cellular telecommunications devices, the second personalized Level 1 interactive display message being different from the first Level 1 personalized interactive display message and including at least one response mechanism for requesting additional information;
(d) determining a personalization parameter with a first value for requesting the first personalized Level 1 interactive display message and a second value different from the first value for requesting the second personalized Level 1 interactive display message;
(e) creating a first subscriber'"'"'s subscriber personalization profile including the personalization parameter with the first value;
(f) creating a second subscriber'"'"'s subscriber personalization profile including the personalization parameter with the second value;
(g) providing a base transmitter station in bi-directional communication with the first subscriber'"'"'s and the second subscriber'"'"'s personal cellular telecommunications device;
(h) transmitting the universal Level 0 interactive display message to the first subscriber'"'"'s and the second subscriber'"'"'s personal cellular telecommunications devices for display thereon;
(i) on the first subscriber invoking the universal Level 0 interactive display message, displaying the first personalized Level 1 interactive display message on his personal cellular telecommunications device in accordance with his subscriber personalization profile; and
(j) on the second subscriber invoking the universal Level 0 interactive display message, displaying the second personalized Level 1 interactive display message on his personal cellular telecommunications device in accordance with his subscriber personalization profile.
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Accused Products
Abstract
Content personalization on personal cellular telecommunications devices includes determining subscriber personalization profiles each including at least one personalization parameter, determining universal Level 0 IDMs for display on all subscribers'"'"' personal cellular telecommunications devices irrespective of their location and their subscriber personalization profiles, and determining a set of at least two different personalized Level 1 IDMs for each universal Level 0 IDM for display on subscribers'"'"' personal cellular telecommunications depending on their location and subscriber personalization profiles. Personalization of Level 1 interactive display messages can take place either network side or handset side. Network side personalization requires a personalization server with subscribers'"'"' personalization profiles. Handset side personalization requires handset subscriber personalization filters.
42 Citations
14 Claims
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1. Method for displaying personalized content on personal cellular telecommunications devices, the method comprising the steps of:
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(a) preparing a universal Level 0 interactive display message including a content precursor for display on personal cellular telecommunications devices and having at least one response mechanism for requesting a personalized Level 1 interactive display message associated with the content precursor; (b) preparing a first personalized Level 1 interactive display message for display on personal cellular telecommunications devices and including at least one response mechanism for requesting additional information; (c) preparing a second personalized Level 1 interactive display message for display on personal cellular telecommunications devices, the second personalized Level 1 interactive display message being different from the first Level 1 personalized interactive display message and including at least one response mechanism for requesting additional information; (d) determining a personalization parameter with a first value for requesting the first personalized Level 1 interactive display message and a second value different from the first value for requesting the second personalized Level 1 interactive display message; (e) creating a first subscriber'"'"'s subscriber personalization profile including the personalization parameter with the first value; (f) creating a second subscriber'"'"'s subscriber personalization profile including the personalization parameter with the second value; (g) providing a base transmitter station in bi-directional communication with the first subscriber'"'"'s and the second subscriber'"'"'s personal cellular telecommunications device; (h) transmitting the universal Level 0 interactive display message to the first subscriber'"'"'s and the second subscriber'"'"'s personal cellular telecommunications devices for display thereon; (i) on the first subscriber invoking the universal Level 0 interactive display message, displaying the first personalized Level 1 interactive display message on his personal cellular telecommunications device in accordance with his subscriber personalization profile; and (j) on the second subscriber invoking the universal Level 0 interactive display message, displaying the second personalized Level 1 interactive display message on his personal cellular telecommunications device in accordance with his subscriber personalization profile. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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Specification