REWARDING MULTIPLE VIEWS OF ADVERTISEMENTS WITH A REDEEMABLE MULTIPART COUPON WITHIN A VIDEO GAME

• US 20100016080A1
• Filed: 07/21/2008
• Published: 01/21/2010
• Est. Priority Date: 07/21/2008
• Status: Abandoned Application

• Current Assignee: NEXON Korea Corporation (Nexon Co Ltd)
• Original Assignee: Nexon Publishing North America, Inc.
• Inventors: Garden, Alexander John, Osieja, Charles Michael
• Application Number:
  US12/177,028
• Publication Number:
  US 20100016080A1
• Time in Patent Office: Days
• US Class Current: 463/41
• CPC Class Codes: A63F 13/12 involving interaction between a plurality of game devices, e.g. transmisison or distribution systems protocols for networked virtual reality, networked games H04L29/06034
• CPC Class Codes: A63F 13/30 Interconnection arrangements between game servers and game devices; Interconnection arrangements between game devices; Interconnection arrangements between game servers
• CPC Class Codes: A63F 13/61 using advertising information
• CPC Class Codes: A63F 13/71 using secure communication between game devices and game servers, e.g. by encrypting game data or authenticating players
• CPC Class Codes: A63F 13/79 involving player-related data, e.g. identities, accounts, preferences or play histories
• CPC Class Codes: A63F 13/85 Providing additional services to players
• CPC Class Codes: A63F 2300/5506 using advertisements
• CPC Class Codes: A63F 2300/609 for unlocking hidden game elements, e.g. features, items, levels

Abstract

Embodiments are directed to providing a video game environment with interactive advertisement objects configured to provide a game player with an advertisement. If the player reaches a defined game decision point with the game, the interactive advertisement object is displayed or otherwise provided to the player. If the player then activates the interactive advertisement object, an advertisement is provided to the game player for viewing, and a field within a multipart coupon may be filled with a unique code based on identities of the player, the game, and at least one of the advertisements or an advertiser of the advertisement. The player may then redeem the coupon for a product and/or service, where at least a portion of the product/service is charged to the associated advertiser.

Claims

1. A method for providing a video game environment, comprising:

enabling a player to play a video game;

if during play of the video game a defined game decision point is reached, providing to the game player an interactive advertisement object;

if the game player activates the interactive advertisement object;

providing an advertisement to the game player; and

filling in at least one field within a multipart coupon with a unique code that is based on at least one of a game player identity, a game identity, an identity of the advertisement, or identity of an advertiser associated with the advertisement; and

if the game player redeems the multipart coupon, enabling the advertiser to be charged for at least a portion of a purchase of a product or service by the game player.

2. The method of claim 1, wherein filling in at least one field further comprises:

automatically and without intervention by the game player, filling in the at least one field with the unique code, wherein the unique code is an encrypted combination of at least two of the identities.

3. The method of claim 1, wherein the product or service comprises at least one of:

a game object, a life point, a retail item, or an account for playing in the video game environment.

4. The method of claim 1, wherein reaching the defined game decision point further comprises encountering at least one of an object within the video game, reaching a defined game level, or performing a defined action.

5. The method of claim 1, wherein activating the interactive advertisement object further comprises performing an interaction with the interactive advertisement object using at least one computer input device.

6. The method of claim 1, further comprising:

if the multipart coupon indicates a plurality of viewed advertisements by the game player, rewarding the game player with the multipart coupon before charging the advertiser.

7. A network device for providing data over a network, comprising:

a transceiver for communicating data; and

a processor configured to perform actions comprising;

enabling a game player to execute and play a computer game;

if during play of the video game, the game player activates an interactive advertisement object within the video game;

providing an advertisement to the game player with a multipart coupon; and

if the game player redeems the multipart coupon, charging an advertiser a fee based at least on a portion of the redemption.

8. The network device of claim 7, wherein the actions further comprise:

if the game player satisfies a defined criteria, providing a display of the interactive advertisement object to the game player.

9. The network device of claim 7, wherein the redemption of the multipart coupon enables the game player to obtain at least one of a game object, a life point, or a product or service purchasable outside of the computer game.

10. The network device of claim 7, wherein the interactive advertisement object further comprises at least one of a game object, or a game character.

11. The network device of claim 7, wherein the providing the advertisement with a multipart coupon further comprises:

obtaining at least one of the advertisement or the multipart coupon using a network linking mechanism.

12. The network device of claim 7, wherein the multipart coupon further comprises at least one part for a first advertisement or first advertiser, and a second part for a second advertisement or second advertiser, wherein the first and second advertisement or advertiser are different.

13. A mobile device for providing a video game environment, comprising:

memory configured to store data and instructions for a video game, the video game having a plurality of defined decision points, each decision point being associated with at least one advertisement; and

a processor configured to execute at least some of the stored instructions to perform actions comprising;

enabling a game player to play the video game;

if during play of the video game a defined game decision point within the plurality of defined decision points is reached, providing the at least one associated advertisement to the game player; and

receiving from the game player information that is useable to generate a unique code;

generating the unique code by combining the game player information with at least one of an identity of the game, identity of the advertisement, or identity of an advertiser or merchant associated with the advertisement;

inserting the unique code into a multipart coupon that is useable by the game player for redemption of at least one of a product or service; and

based at least on the redemption of the multipart coupon, charging the advertiser or merchant a fee.

14. The mobile device of claim 13, wherein the unique code is a hash code of at least two of the identities.

15. The mobile device of claim 13, wherein the product is an interactive object usable within a video game environment.

16. A system for providing a video game environment over a network, comprising:

a coupon manager component configured to perform actions comprising;

providing access to a video game for play by a game player, the video game having at least one interactive advertisement object that is associated with an advertisement;

receiving a multipart coupon for redemption; and

charging a fee to an advertiser identified within the multipart coupon based at least on the redemption; and

a client game component configured to perform actions comprising;

enabling the game player to activate the at least one interactive advertisement object, such that the advertisement is played at a client device;

providing to the game player the multipart coupon such that the game player may provide selected information;

encoding into the multipart coupon a unique code based on the provided information, and at least one of an identity of the advertiser associated with the advertisement, or a game identity; and

enabling the game player to redeem the multipart coupon for a product or service.

17. The system of claim 16, wherein the unique code is a hash code of at least two of the identities.

18. The system of claim 16, wherein the product is an interactive object usable within the video game environment.

19. A processor readable medium for providing a video game environment, comprising processor readable instructions that are executed by a processor to perform actions comprising:

if a game player reaches a game decision point within the video game environment providing to the game player an interactive object;

if the game player activates the interactive object;

providing an advertisement; and

a multipart coupon with a unique code that is generated based on identities of the game player, a video game, and at least one of the advertisement or an advertiser of the advertisement; and

charging the advertiser for a product or service provided to the game player, if a number of filled fields of the multipart coupon reaches a threshold.

20. The processor readable medium of claim 19, wherein the reaching the game decision point further comprises at least one of satisfying a threshold level within the video game, encountering a game object or game character, being within a defined location of the video game environment, or having a defined game state.