EXPERT SYSTEM AND SERVICE FOR LOCATION-BASED CONTENT INFLUENCE FOR NARROWCAST
First Claim
1. A method comprising:
- receiving input defining a geographic area of interest and a grouping strategy for the geographic area of interest;
identifying a plurality of target users located within the geographic area of interest;
influencing the plurality of target users according to the grouping strategy for the geographic area of interest;
determining when a social group including a subset of the plurality of target users and satisfying the grouping strategy for the geographic area of interest has been created as a result of influencing the plurality of target users; and
providing information related to the creation of the social group to a system providing a service or function to the social group.
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Accused Products
Abstract
A method and system are provided for influencing media playback by target users in a defined geographic area in order to create social groups for targeted advertising. In one embodiment, an expert system receives input from an advertisement agency defining a geographic area of interest and an advertisement strategy for the geographic area of interest. The expert system then influences media playback by target users located within the geographic area of interest in a manner that influences creation of one or more social groups centered around media playback and satisfying the advertisement strategy for the geographic area of interest. When there is convergence between a social group created via the influence of the expert system and the advertisement strategy, the expert system notifies one or more advertisement systems, which, in response, present targeted advertisements to the target users forming the social group.
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Citations
25 Claims
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1. A method comprising:
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receiving input defining a geographic area of interest and a grouping strategy for the geographic area of interest; identifying a plurality of target users located within the geographic area of interest; influencing the plurality of target users according to the grouping strategy for the geographic area of interest; determining when a social group including a subset of the plurality of target users and satisfying the grouping strategy for the geographic area of interest has been created as a result of influencing the plurality of target users; and providing information related to the creation of the social group to a system providing a service or function to the social group. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21)
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22. A system comprising:
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a) at least one communication interface; and b) a control system associated with the communication interface and adapted to; i) receive input, via the at least one communication interface, defining a geographic area of interest and a grouping strategy for the geographic area of interest; ii) identify a plurality of target users located within the geographic area of interest; iii) influence the plurality of target users according to the grouping strategy for the geographic area of interest; iv) determine when a social group including a subset of the plurality of target users and satisfying the grouping strategy for the geographic area of interest has been created as a result of influencing the plurality of target users; and v) provide information related to the creation of the social group to a second system providing a service or function to the social group. - View Dependent Claims (23, 24, 25)
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Specification