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SYSTEMS AND METHODS FOR DESIGNING EXPERIMENTS

  • US 20100017288A1
  • Filed: 09/23/2009
  • Published: 01/21/2010
  • Est. Priority Date: 12/29/2005
  • Status: Abandoned Application
First Claim
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1. In a digital signage network that presents content on digital signage players according to a schedule, a method for assessing an effect that the content presented has on behavior of viewers of the content, comprising:

  • identifying an independent variable associated with an aspect of displaying the content;

    identifying a dependent variable that varies with the independent variable and that is associated with the behavior of the viewers of the content;

    displaying the content on a plurality of digital signage players of the digital signage network in a manner that varies the independent variable and that is randomized to exclude confounding variables;

    collecting information on the dependent variable and analyzing changes in the dependent variable to determine a cause and effect relationship between the independent variable and the dependant variable; and

    drawing a statistical inference, from the cause and effect relationship between the independent variable and the dependant variable, of a relationship between the content and the behavior of the viewers of the content.

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