Geographic and Keyword Context in Embedded Applications

• US 20100017289A1
• Filed: 07/15/2008
• Published: 01/21/2010
• Est. Priority Date: 07/15/2008
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Thompson, Michael, Sah, Adam
• Granted Patent: US 8,145,521 B2
• Time in Patent Office: Days
• US Class Current: 705/14.490
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0261 based on user location

Abstract

A computer-implemented method includes generating, using an embedded client application, a keyword context for a container document holding the embedded client application; generating, using the embedded client application, a geographic context associated with a device on which the container document is displayed; submitting the keyword context and the geographic context to a remote server; and displaying an interactive application using information obtained in response to the submission of the keyword context and geographic criteria.

Claims

1. A computer-implemented method, comprising:

generating, using an embedded client application, a keyword context for a container document holding the embedded client application;

generating, using the embedded client application, a geographic context associated with a device on which the container document is displayed;

submitting the keyword context and the geographic context to a remote server; and

displaying an interactive application using information obtained in response to the submission of the keyword context and geographic criteria.

2. The method of claim 1, wherein the container document comprises a web page and the embedded client application runs in an iframe on the container document.

3. The method of claim 1, where the remote server comprises a item search system that returns information about items for sale, wherein the items correspond to the submitted keyword context and are sold in or near an area corresponding to the submitted geographic context.

4. The method of claim 1, wherein generating the keyword context comprises submitting information about the container document to a remote keyword server.

5. The method of claim 4, wherein the information about the container document comprises a URL for the container document.

6. The method of claim 1, wherein generating a geographic context comprises obtaining a current location indicator for the device.

7. The method of claim 1, wherein the remote server comprises an ad server that provides advertising content targeted at particular keywords and locations.

8. The method of claim 7, further comprising displaying information about a plurality of active databases and permitting a user to select a database listing to be taken to a listing detail page at the remote server.

9. The method of claim 1, further comprising submitting information about the container document to a remote keyword server and analyzing the information obtained in response to the submission to the remote keyword server, and submitting alternative information to the remote keyword server if the analysis indicates that the information obtained is inadequate.

10. The method of claim 9, wherein the alternative information comprises the original information, submitted to a second remote keyword server.

11. The method of claim 9, further comprising combining information received in response to submissions to multiple keyword servers.

12. The method of claim 1, wherein submitting the keyword context and geographic context comprises submitting multiple related queries to a remote server, and wherein displaying an interactive application comprises rendering query results incrementally and at least in part substantially concurrently with the submission of one or more of the multiple queries.

13. The method of claim 12, wherein the multiple related queries comprise queries to refine prior results for updated display.

14. The method of claim 13, wherein the queries to refine prior results are performed asynchronously with respect to each other.

15. The method of claim 14, wherein the queries to refine prior results comprise follow-up queries that delete search terms from prior queries.

16. The method of claim 1, further comprising cleansing the keyword context by applying normalization, whitelisting, and/or blacklisting.

17. The method of claim 1, further comprising cleansing the geographic context by applying reduced resolution or shifting to the geographic criteria.

18. A recordable media having recorded and stored thereon in tangible form, instructions that, when executed, perform actions comprising:

generating, using an embedded client application, a keyword context for a container document holding the embedded client application;

generating, using the embedded client application, a geographic context associated with a device on which the container document is displayed;

submitting keyword and geographic parameters associated with the keyword and geographic contexts to a remote server; and

displaying an interactive application using information obtained in response to the submission of the keyword and geographic parameters.

19. The recordable media of claim 18, wherein the media further stores instructions that, when executed, generate a keyword parameter by identifying an address for the container document and submitting the address to a remote topical server that catalogues topics for container pages.

20. The recordable media of claim 18, wherein the media further stores instructions that, when executed, display information about a plurality of live auctions and permit a user to select an auction listing to be taken to an auction detail page at the remote server.

21. A computer-implemented system, comprising:

a web-accessible container document for display by a client application; and

an advertising embedded application for display with the container document,

the advertising embedded application including computer code to identify keyword context information of the container document and geographic context information of a client corresponding to the container document, to submit the keyword and geographic context information to a third-party server, and to generate an advertisement using information returned from the third party server.

22. The system of claim 21, wherein the advertising embedded application is configured to obtain a URL of the container document and submit the URL to a remote keyword server to obtain one or more keywords corresponding to the container document.

23. The system of claim 21, wherein the advertising embedded application further includes code to identify keyword context information by submitting an identifier for the container document to a remote keyword server.

24. The system of claim 21, wherein the third-party server comprises a real-time auction server, and the generated advertisement shows items currently on sale by the real-time auction server.

25. A computer-implemented system, comprising:

a web-accessible container document for display by a client application;

an embedded application for display on the container document; and

means associated with the embedded application for determining keyword and location contexts for the container document, submitting keyword and location parameters associated with the keyword and location contexts to a remote server, and generating a display on the container document using information received in response to the submitted keyword and location contexts.