EMAIL ADVERTISEMENT SYSTEM AND METHOD

• US 20100017294A1
• Filed: 01/23/2009
• Published: 01/21/2010
• Est. Priority Date: 01/24/2008
• Status: Abandoned Application

• Current Assignee: Mailmethods LLC
• Original Assignee: Mailmethods LLC
• Inventors: Mancarella, Robert, Blaisdell, Rick
• Application Number:
  US12/358,284
• Publication Number:
  US 20100017294A1
• Time in Patent Office: Days
• US Class Current: 705/14.550
• CPC Class Codes: G06Q 10/107 Computer-aided management of electronic mailing [e-mailing]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: H04L 51/063 Content adaptation, e.g. replacement of unsuitable content

Abstract

An outgoing email server inserts electronic advertisements in outgoing email messages. The server creates enhanced email messages in which the original plain email message text is framed with one or more electronic advertisements, as well as banners or footers related to the company or organization where the email author is employed. The system allows the assignment of one or more keywords to each electronic advertisement to facilitate the placing of electronic advertisements on a contextual basis. The preferred system searches the text of the outgoing email message for the one or more keywords assigned to the electronic advertisement. In another aspect, the system uses a database including email addresses for prospective recipients and assigns targeting words to those email addresses. If these targeting words match the keywords assigned to the advertisement, the advertisement will be placed. The system also allows electronic advertisements to be placed on a static or rotating basis. In addition, the system provides means for selecting and designing electronic advertisement campaigns using the above techniques.

Claims

1. A method of selecting electronic advertisements for and inserting selected advertisements into outgoing email messages, the method comprising the steps of:

preparing a plain email message with an email client;

sending the plain email message from the email client;

receiving the plain email message by an outgoing mail server;

storing at least one advertising campaign containing a plurality of electronic advertisements on the outgoing mail server;

assigning at least one keyword to at least one of the electronic advertisements on the outgoing server;

searching the content of the plain email message for the assigned keyword;

creating an enhanced outgoing email message in which the original content of the plain email message is supplemented with at least the electronic advertisement to which the keyword is assigned if the keyword appears in the plain email message received by the outgoing email server; and

sending the enhanced email message from the outgoing email server to an intended recipient.

2. A method as recited in claim 1 where, in the absence of any assigned keyword in the content of the original plain email message, the enhanced outgoing email message is created by supplementing the content of the original plain email message with another electronic advertisement in the campaign.

3. A method as recited in claim 1 further comprising the steps of:

providing a user database containing an email address for prospective email recipients along with one or more targeting words;

determining whether the email message is being sent to a prospective email recipient listed in the user database, and if so determining whether the one or more targeting words associated with recipient email address match the assigned keyword; and

wherein the step of creating an enhanced outgoing email message further comprises supplementing the original content of the plain email message with at least the electronic advertisement to which the keyword is assigned if the keyword matches one or more of the targeting words listed in the user database for the intended recipient.

4. A method as recited in claim 3 where, in the absence of a match with any assigned keyword and any targeting words listed in the user database for the intended recipient, the enhanced outgoing email message is created by supplementing the content of the original plain email message with another electronic advertisement in the campaign.

5. A method as recited in claim 1 further comprising the steps of:

selecting at least one electronic advertisement to be static; and

wherein the step of creating an enhanced outgoing email message further comprises supplementing the original content of the plain email message with at least the static electronic advertisement.

6. A method as recited in claim 1 further comprising the steps of:

selecting a plurality of electronic advertisements to be in a group; and

wherein the step of creating an enhanced outgoing email message further comprises supplementing the original content of the plain email message with at least one of the electronic advertisements in the group on a rotating basis.

7. A method as recited in claim 1 wherein the outgoing server is an smtp server which receives the plain email message directly from the email client.

8. A method of selecting electronic advertisements for and inserting selected advertisements into outgoing email messages, the method comprising the steps of:

preparing a plain email message with an email client;

sending the plain email message from the email client;

receiving the plain email message by an outgoing mail server;

storing at least one advertising campaign containing a plurality of electronic advertisements on the outgoing mail server;

assigning at least one keyword to at least one of the electronic advertisements on the outgoing server;

providing a user database containing an email address for prospective email recipients along with one or more targeting words;

determining whether the email message is being sent to a prospective email recipient listed in the user database, and if so determining whether the one or more targeting words associated with recipient email address match the assigned keyword;

creating an enhanced outgoing email message in which the original content of the plain email message is supplemented with at least the electronic advertisement to which the keyword is assigned if the keyword matches one or more of the targeting words listed in the user database for the intended recipient; and

sending the enhanced email message from the outgoing email server to an intended recipient.

9. A method as recited in claim 8 wherein the user database is exported from a customer identification system into a comma, delimited text file with targeting word and email addresses prior to being read by software on the outgoing email server implementing the recited invention.

10. A method of preparing electronic advertisements for insertion into enhanced outgoing email messages and displaying the prepared electronic advertisements, the method comprising the steps of:

providing an option to associate a destination URL with a prepared advertisement, which directs a recipient to the destination URL if a recipient selects the advertisement after the enhanced email has been delivered to the recipient;

providing an alternative option to associate a landing page with a prepared advertisement, which directs a recipient to the landing page if a recipient selects the advertisement after the enhanced email has been delivered to the recipient;

preparing one or more images and/or text that are displayed in an enhanced email messages in which electronic advertising is inserted into outgoing email messages,

selecting the option to associate a landing page with the prepared advertisement,

preparing a landing page comprising one or more images and/or text which are associated with the prepared advertisement; and

displaying the landing page when the email recipient selects the advertisement after the enhanced email has been delivered to the recipient.