METHODS AND SYSTEMS FOR DELIVERING PROMOTIONAL CONTENT FOR PRESENTATION IN AN INTERACTIVE MEDIA GUIDANCE APPLICATION

• US 20100017814A1
• Filed: 07/22/2008
• Published: 01/21/2010
• Est. Priority Date: 07/15/2008
• Status: Abandoned Application

• Current Assignee: United Video Properties Incorporated (Adeia Inc.)
• Original Assignee: United Video Properties Incorporated (Adeia Inc.)
• Inventors: Archer, Kuan Hidalgo
• Application Number:
  US12/177,788
• Publication Number:
  US 20100017814A1
• Time in Patent Office: Days
• US Class Current: 725/14
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/4755 for defining user preferences, e.g. favourite actors or genre retrieval personalisation and generation of user profiles for the retrieval of video data G06F16/739; user profiles in network data switching protocols H04L67/306
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/4821 using a grid, e.g. sorted out by channel and broadcast time

Abstract

In some embodiments, methods for delivering promotional content for presentation in a first interactive media guidance application on a first user equipment device are provided, the methods comprising: receiving data corresponding to a plurality of user actions in a second interactive media guidance application; associating at least one of a plurality of weights with each of the plurality of user actions; based upon the plurality of user actions and the at least one of the plurality of weights associated with each user action, determining the likelihood of a user watching at least one of a certain program, a certain type of program, and a certain channel; selecting promotional content for presentation in the first interactive media guidance application based on the determination; and transmitting the promotional content selected to the first user equipment device with program content.

Claims

1. A method for delivering promotional content for presentation in a first interactive media guidance application on a first user equipment device, comprising:

receiving data corresponding to a plurality of user actions in a second interactive media guidance application;

associating at least one of a plurality of weights with each of the plurality of user actions;

based upon the plurality of user actions and the at least one of the plurality of weights associated with each user action, determining the likelihood of a user watching at least one of a certain program, a certain type of program, and a certain channel;

selecting promotional content for presentation in the first interactive media guidance application based on the determination; and

transmitting the promotional content selected to the first user equipment device with program content.

2. The method of claim 1, wherein the data specifies at least one of user actions taken, the time at which user actions are taken, and programs associated with the user actions taken.

3. The method of claim 1, wherein the plurality of user actions include at least one of selecting a program, watching a program, configuring to record a program, and configuring a reminder for a program.

4. The method of claim 1, wherein the plurality of user actions include at least one of selecting a channel, watching a channel, configuring to record a channel, and configuring a reminder for a channel.

5. The method of claim 1, wherein the second interactive media guidance application is presented as a Web page.

6. The method of claim 1, wherein the promotional content includes images and/or video clips.

7. The method of claim 1, wherein the promotional content selected corresponds to programs presented within a window of time around the presentation time of a program corresponding to a user action.

8. The method of claim 1, wherein the promotional content selected corresponds to programs presented within a window of channels around the channel of a program corresponding to a user action.

9. The method of claim 1, wherein the promotional content and the program content are transmitted in an analog format.

10. The method of claim 1, wherein the promotional content and the program content are transmitted in a digital format.

11. The method of claim 1, wherein the promotion content and the program content are transmitted in the same signal.

12. The method of claim 1, wherein the first interactive media guidance application is an interactive program guide.

13. The method of claim 1, wherein the second interactive media guidance application is an interactive program guide.

14. A system for delivering promotional content for presentation in a first interactive media guidance application on a first user equipment device, comprising:

at least one processor that;

receives data corresponding to a plurality of user actions in a second interactive media guidance application;

associates at least one of a plurality of weights with each of the plurality of user actions;

based upon the plurality of user actions and the at least one of the plurality of weights associated with each user action, determines the likelihood of a user watching at least one of a certain program, a certain type of program, and a certain channel;

selects promotional content for presentation in the first interactive media guidance application based on the determination; and

causes the promotional content selected to be transmitted to the first user equipment device with program content.

15. The system of claim 14, wherein the data specifies at least one of user actions taken, the time at which user actions are taken, and programs associated with the user actions taken.

16. The system of claim 14, wherein the plurality of user actions include at least one of selecting a program, watching a program, configuring to record a program, and configuring a reminder for a program.

17. The system of claim 14, wherein the plurality of user actions include at least one of selecting a channel, watching a channel, configuring to record a channel, and configuring a reminder for a channel.

18. The system of claim 14, wherein the second interactive media guidance application is presented as a Web page.

19. The system of claim 14, wherein the promotional content includes images and/or video clips.

20. The system of claim 14, wherein the promotional content selected corresponds to programs presented within a window of time around the presentation time of a program corresponding to a user action.

21. The system of claim 14, wherein the promotional content selected corresponds to programs presented within a window of channels around the channel of a program corresponding to a user action.

22. The system of claim 14, wherein the promotional content and the program content are transmitted in an analog format.

23. The system of claim 14, wherein the promotional content and the program content are transmitted in a digital format.

24. The system of claim 14, wherein the promotion content and the program content are transmitted in the same signal.

25. The system of claim 14, wherein the first interactive media guidance application is an interactive program guide.

26. The system of claim 14, wherein the second interactive media guidance application is an interactive program guide.

27. A system for delivering promotional content for presentation in a first interactive media guidance application on a first user equipment device, comprising:

means for receiving data corresponding to a plurality of user actions in a second interactive media guidance application;

means for associating at least one of a plurality of weights with each of the plurality of user actions;

means for determining, based upon the plurality of user actions and the at least one of the plurality of weights associated with each user action, the likelihood of a user watching at least one of a certain program, a certain type of program, and a certain channel;

means for selecting promotional content for presentation in the first interactive media guidance application based on the determination; and

means for causing the promotional content selected to be transmitted to the first user equipment device with program content.

28. The system of claim 27, wherein the data specifies at least one of user actions taken, the time at which user actions are taken, and programs associated with the user actions taken.

29. The system of claim 27, wherein the plurality of user actions include at least one of selecting a program, watching a program, configuring to record a program, and configuring a reminder for a program.

30. The system of claim 27, wherein the plurality of user actions include at least one of selecting a channel, watching a channel, configuring to record a channel, and configuring a reminder for a channel.

31. The system of claim 27, wherein the second interactive media guidance application is presented as a Web page.

32. The system of claim 27, wherein the promotional content includes images and/or video clips.

33. The system of claim 27, wherein the promotional content selected corresponds to programs presented within a window of time around the presentation time of a program corresponding to a user action.

34. The system of claim 27, wherein the promotional content selected corresponds to programs presented within a window of channels around the channel of a program corresponding to a user action.

35. The system of claim 27, wherein the promotional content and the program content are transmitted in an analog format.

36. The system of claim 27, wherein the promotional content and the program content are transmitted in a digital format.

37. The system of claim 27, wherein the promotion content and the program content are transmitted in the same signal.

38. The system of claim 27, wherein the first interactive media guidance application is an interactive program guide.

39. The system of claim 27, wherein the second interactive media guidance application is an interactive program guide.