Identifying Obstructions in an Impression Area
First Claim
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1. A method for determining the existence of an obstruction in an impression area within a video game environment, comprising:
- accessing an advertisement stored in memory, the advertisement accessed via an end-user client device; and
executing instructions stored in memory, wherein execution of instructions by a processor;
renders the advertisement within a video game environment,sends an obstruction probe on a line-of-sight path between a game character in the video game environment controlled by a user and the advertisement,detects any intersection of the obstruction probe with one or more polygonal sides of at least one object on the line-of-sight path for the purpose of determining whether to generate an advertising impression.
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Abstract
Systems and methods for defining and tracking advertising campaigns across a channel video game network are disclosed. The system allows advertisements to be dynamically activated in video games. Advertisements are tracked to determine user impressions and user exposure to the advertisement. In the system, an impression area is defined relative an advertisements in the game. Methods for redefining the impression area or for accounting for the existence of obstructions that distort the view of the advertisement are also provided
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Citations
11 Claims
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1. A method for determining the existence of an obstruction in an impression area within a video game environment, comprising:
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accessing an advertisement stored in memory, the advertisement accessed via an end-user client device; and executing instructions stored in memory, wherein execution of instructions by a processor; renders the advertisement within a video game environment, sends an obstruction probe on a line-of-sight path between a game character in the video game environment controlled by a user and the advertisement, detects any intersection of the obstruction probe with one or more polygonal sides of at least one object on the line-of-sight path for the purpose of determining whether to generate an advertising impression. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system for determining the existence of an obstruction in an impression area within a video game environment, comprising:
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an advertising server configured to store advertising content for downloading by an end-user client device, the advertising content including metadata associated with an impression area; and an end-user client device configured to; access the advertising server to download advertising content, process the metadata; and determine the presence of any object intersecting an obstruction probe on a line-of-sight path to an advertisement. - View Dependent Claims (9, 10)
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11. A computer-readable storage medium having embodied thereon a program, the program being executable by a processor to perform a method for determining the existence of an obstruction in an impression area within a video game environment, the method comprising:
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accessing an advertisement stored in memory, rendering the advertisement within a video game environment, sending an obstruction probe on a line-of-sight path between a game character in the video game environment controlled by a user and the advertisement; and detecting any intersection of the obstruction probe with one or more polygonal sides of at least one object on the line-of-sight path for the purpose of determining whether to generate an advertising impression.
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Specification