Method and System of Developing a Product

• US 20100023355A1
• Filed: 02/23/2009
• Published: 01/28/2010
• Est. Priority Date: 01/31/2008
• Status: Abandoned Application

• Current Assignee: American International Group Incorporated
• Original Assignee: American International Group Incorporated
• Inventors: Johnson, Robert E., Pedersen, Leah C., Shimomura, Akiko, Orlowicz, Charles P., Feighan, Michael, Burell, Susan E., Sagalow, Ty R., Mooney, Phyllis Ann
• Application Number:
  US12/390,895
• Publication Number:
  US 20100023355A1
• Time in Patent Office: Days
• US Class Current: 705/4
• CPC Class Codes: G06Q 40/08 Insurance

Abstract

Aspects of the invention include a method and system to develop a product within a corporate environment comprising diverse business units that are located in geographically dispersed locations. In addition, aspects of the invention provide for a streamlined product development process such that a company can efficiently launch products to market from an idea generation stage. Further aspects of the invention include systems and methods that coordinate product development activities within and between different business units within a company. Additional aspects of the invention provide for systems and methods that improve efficiency, reduce redundancy and provide synergy of expertise between different business units to develop a product.

Claims

1. A method for an insurance product development process in an insurance corporate environment, the method comprising:

receiving a new insurance product idea from one or more users submitted electronically using an idea submission software application running on at least one computer server;

storing the insurance product idea in an electronic repository using the idea submission software application;

producing work product for a stage in the insurance product development process;

organizing and storing work product for the insurance product development process in the electronic repository, according to each stage in the insurance product development process, using a process management software application running on the at least one computer server;

presenting tasks according to each stage in the insurance product development process on at least one graphical user interface, to the one or more users, using a task management software application running on the at least one computer server; and

presenting access to work product according to each stage in the insurance product development process on at least one graphical user interface, to the one or more users, using a document management software application running on the at least one computer server.

2. The method according to claim 1, the method further comprising identifying a plurality of insurance product types, a plurality of insurance product classifications, and a plurality of market trends to generate a new insurance product idea.

3. The method according to claim 2, wherein the insurance product types are selected from the group consisting of new coverage, modified existing coverage, and new service;

wherein the insurance product classifications are selected from the group consisting of new distributional channel, new service, new geography, new combination, new individual segment, and new emerging risk; and

wherein the market trends are selected from the group consisting of legislative modifications, regulatory modifications, new case law, litigation trends, societal shifts, economic swings, demographic shifts, and political shifts.

4. The method according to claim 1, the method further comprising:

developing the new insurance product idea into a new insurance product;

assessing the demand of the new insurance product from one or more potential customers, the financial underwriting impact of the new insurance product, and the different distribution channels to deliver the new insurance product; and

conducting a market evaluation for the new insurance product.

5. The method according to claim 1, the method further comprising:

creating a product development team wherein each member of the product development team assists in developing the new insurance product;

developing a project plan that provides a deadline for work product produced during the insurance product development process for the new insurance product;

creating a policy term sheet for the new insurance product;

formulating an operations and systems plan for developing the new insurance product; and

conducting a regulatory assessment for the new insurance product.

6. The method according to claim 1, the method further comprising:

constructing a rater for the new insurance product using a rater software application running on the at least one computer server;

creating an insurance application for the new insurance product wherein the insurance application is integrated with the rate using the rater software application;

creating underwriting guidelines for the new insurance product;

creating an insurance policy form template for the new insurance product; and

creating quote and bind letters for the new insurance product.

7. The method according to claim 1, the method further comprising branding the new insurance product, protecting he intellectual property of the new insurance product, designing a marketing campaign for the new insurance product, and formulating a distribution plan for the new insurance product.

8. The method according to claim 1, the method further comprising conducting surveys, focus groups, and interviews with one or more insurance brokers and one or more customers to validate the new insurance product.

9. The method according to claim 1, the method further comprising:

providing training for underwriters, managers, and insurance brokers using a training software application running on the at least one computer server;

conducting seminars presenting the new insurance product to one or more risk managers; and

planning a launch event to provide publicity for the new insurance product.

10. The method according to claim 1, the method further comprising:

tracking a plurality of premiums and revenue generated by the new insurance product;

monitoring the operations for delivering the new insurance product; and

reviewing the financial performance of the new insurance product.

11. The method according to claim 1, the method further comprising searching the electronic repository for the new insurance product idea based on different search criterion using a searching software application running on the at least one computer server.

12. The method according to claim 11, wherein the search criterion is selected from the group consisting of an idea identification number, submitter name, submitter business unit, product category, submission data range, business unit, product name, product description, line of business, potential market, type, regions, countries, relationship manager, subject matter expert, stage, and project state.

13. A computer system for an insurance product development process in an insurance corporate environment, the computer system comprising:

at least one computer server;

at least one idea submission software application running on the at least one computer server that receives an insurance product idea from one or more users;

a communication network connected to the at least one computer server;

at least one electronic database connected to the at least one computer server across the communication network that stores the insurance product idea; and

at least in graphical user interface presented to one or more users by the at least one computer server across the communication network.

14. The computer system according to claim 13, the system further comprising at least one process management software application, running on the at least one computer server, that organizes and stores work product in the at least one electronic database for a product development process according to a stage of the product development process.

15. The computer system according to claim 14, wherein the at least one process management software application presents the work product to one or more users in a list according to each stage of the product development process.

16. The computer system according to claim 13, the system further comprising at least one software dashboard application, running on the at least one computer server, that presents the number of insurance product launches and the development status of a plurality of insurance products on the at least one graphical user interface.

17. The computer system according to claim 14, the system further comprising at least one task management software application, running on the at least one computer server, presents a list of tasks for the insurance product development process on the at least on graphical user interface wherein the at least one task management software application presents the status, assignee, and deadline of each task wherein each task is organized by insurance product development process stage.

18. The computer system according to claim 14, the system further comprising at least one document management software application, running on the at least one computer server, presents a list of work product for the insurance product development process on the at least on graphical user interface wherein the at least one document management software application presents the status, assignee, and deadline of each work product wherein each work product is organized by product development process stage.

19. The computer system according to claim 18, wherein work product is selected from the group consisting of documents, spreadsheets, image files, video files, and audio files.