Providing Tailored Messaging to Customers
First Claim
1. A method for communicating an individualized merchant recommendation to a cardholder, comprising:
- identifying a cardholder having spend potential in a given industry;
determining attributes of a first set of merchants previously used by the cardholder;
identifying a second set of merchants in the given industry having attributes substantially similar to the determined attributes, wherein each merchant in the second set of merchants accepts a particular type of transactional card; and
notifying the cardholder that each merchant in the second set of merchants accepts the particular type of transactional card.
1 Assignment
0 Petitions
Accused Products
Abstract
A tailored messaging capability (also referred to as customized messaging) delivers individually relevant or individualized spend recommendations regarding merchants to cardholders at a level of granularity not previously available. This capability brings together the cardholder and the merchant environments to support a spend-centric revenue model. Based on a cardholder'"'"'s spending history, this tool provides relevant merchant recommendations to the individual cardholder based on that cardholder'"'"'s unique spend potential in view of that of their peer group. This capability encourages business spend in categories which have historically been paid by invoice, cash, or check. By highlighting relevant merchants, not only is perception of coverage shifted, but specific spend behavior is influenced.
104 Citations
20 Claims
-
1. A method for communicating an individualized merchant recommendation to a cardholder, comprising:
-
identifying a cardholder having spend potential in a given industry; determining attributes of a first set of merchants previously used by the cardholder; identifying a second set of merchants in the given industry having attributes substantially similar to the determined attributes, wherein each merchant in the second set of merchants accepts a particular type of transactional card; and notifying the cardholder that each merchant in the second set of merchants accepts the particular type of transactional card. - View Dependent Claims (2, 3, 4, 5, 6, 7)
-
-
8. A system, comprising:
-
a potential spend module that is configured to identify a cardholder having spend potential in a given industry; a merchant selection module that is configured to determine attributes of a first set of merchants previously used by the cardholder and identify a second set of merchants in the given industry having attributes substantially similar to the determined attributes, wherein each merchant in the second set of merchants accepts a particular type of transactional card; and a message distribution module that is configured to notify the cardholder that at least one merchant in the second set of merchants accepts the particular type of transactional card. - View Dependent Claims (9, 10, 11, 12, 13)
-
-
14. A system, comprising:
-
a processor; and a memory in communication with the processor, the memory for storing a plurality of processing instructions for directing the processor to; identify a cardholder having spend potential in a given industry; determine attributes of a first set of merchants previously used by the cardholder; identify a second set of merchants in the given industry having attributes substantially similar to the determined attributes, wherein each merchant in the second set of merchants accepts a particular type of transactional card; and notify the cardholder that each merchant in the second set of merchants accepts the particular type of transactional card. - View Dependent Claims (15, 16, 17, 18, 19, 20)
-
Specification