Hierarchical User Interfaces for Advertisement Messages in a Mobile Device
First Claim
1. A method of selecting at least one media content for advertising from a plurality of media contents for advertising in a mobile device, the method comprising:
- displaying in the first display screen a user interface having at least one of a user selectable items for a category that includes media contents for advertising and;
receiving a user'"'"'s selection for said item for said contents for advertising and;
displaying in the second display screen a list of user selectable items for a plurality of subcategories that include media contents for advertising and;
receiving a user'"'"'s selection of one of said subcategories and;
displaying in the third display screen a map indicating a plurality of merchandisers in said selected subcategory and;
receiving a user selection of one of said merchandisers and;
displaying in the forth display screen said media content for advertising from the selected merchandiser.
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Abstract
Hierarchical categorization of advertisement messages and associated user interfaces are disclosed. A user interface with four hierarchical levels is described as an exemplary case to illustrate the invention. A user definable icon is disclosed, which assists a user to select his or her needed advertisements with the great ease. The zone of “local” area is defined by the user via adjusting the coverage of an interactive map displayed on the screen. The “locality” can be defined by a map which can be zoomed in or zoomed out or be shifted by the user. Merchandisers displayed on a “local” map can be selected by a user to view detailed advertisement messages. Further, a method for the advertising broker to track the successful rate of advertising events is disclosed by measuring if the mobile device overlaps the selected merchandiser location in exceeding of a predetermined period of time.
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Citations
20 Claims
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1. A method of selecting at least one media content for advertising from a plurality of media contents for advertising in a mobile device, the method comprising:
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displaying in the first display screen a user interface having at least one of a user selectable items for a category that includes media contents for advertising and; receiving a user'"'"'s selection for said item for said contents for advertising and; displaying in the second display screen a list of user selectable items for a plurality of subcategories that include media contents for advertising and; receiving a user'"'"'s selection of one of said subcategories and; displaying in the third display screen a map indicating a plurality of merchandisers in said selected subcategory and; receiving a user selection of one of said merchandisers and; displaying in the forth display screen said media content for advertising from the selected merchandiser. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method of delivering media contents for advertising to a user'"'"'s mobile device from a server, both are connected to the internet, the method comprising:
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displaying a map on a screen of said mobile device and; adjusting the coverage of said map by user input actions and; sending at least the sufficient amount of information defining a zone associated with said adjusted map to said server from said mobile device and; sending at least portion of media contents for advertising from advertisers associated with said zone to said mobile device from said server and; displaying at least portion of received media contents for advertising on locations in said map associated with related advertisers. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18)
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19. A method of assisting a user to access media contents by use of an electronics device, the method comprising:
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displaying an unused icon on a display screen and; enlarging the size of said icon by user'"'"'s input actions and; inputting at least one keyword related to said media contents and; replacing said keyword(s) by an intuitive visual symbol and; actuating said icon to access said media contents.
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20. A method of tracking if an advertising event is successful by the use of a mobile device and a server, both are connected to the internet, the method comprising:
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receiving by said server a selection of an advertiser from a user carrying said mobile device and; receiving continuously said mobile device positions in a predetermined frequency and; establishing a successful event of advertising if said mobile device'"'"'s geographical position overlaps said advertiser'"'"'s geographical position in exceeding of a predetermined period of time.
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Specification