Method of Delivery of Targeting, and Measuring Advertising Over Networks
First Claim
Patent Images
1. A method for advertising comprising:
- receiving, at an advertising server, a request for an advertisement, with the request being based on at least one message sent from an affiliate content provider to a user in response to a request for content sent from the user to the affiliate content provider; and
responding to the request for the advertisement by selecting an advertisement from among candidate advertisements based on historical information regarding the candidate advertisements and information regarding at least one of the user and a group including the user.
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Abstract
Methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet are disclosed. Statistics are compiled on individual users and networks and the use of the advertisements is tracked to permit targeting of the advertisements of individual users. In response to requests from affiliated sites, an advertising server transmits to people accessing the page of a site an appropriate one of the advertisement based upon profiling of users and networks.
207 Citations
28 Claims
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1. A method for advertising comprising:
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receiving, at an advertising server, a request for an advertisement, with the request being based on at least one message sent from an affiliate content provider to a user in response to a request for content sent from the user to the affiliate content provider; and responding to the request for the advertisement by selecting an advertisement from among candidate advertisements based on historical information regarding the candidate advertisements and information regarding at least one of the user and a group including the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 27, 28)
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21. A method of distributing advertisements comprising:
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receiving, at an advertising server, messages regarding historical user responses to historical advertisement selections; and selecting an advertisement from among candidate advertisements to provide in response to a request for an advertisement based on a prediction of a user response to the candidate advertisements, the prediction of the user response to the candidate advertisements being based on the messages regarding the historical user responses to the historical advertisement selections. - View Dependent Claims (22, 23, 24, 25)
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26. A method for distributing advertisements comprising:
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receiving a first advertising request for an advertisement based on a request for a web page, the request originating from a user; selecting an advertisement, from among candidate advertisements based on targeting information for candidate advertisements, information regarding a likelihood of click through for the candidate advertisements, and at least one of information contained in the request for an advertisement and information about the web page requested by the user, to send to the user in response to the first advertising request; and storing information regarding the selection of the advertisement.
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Specification