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Method of Delivery of Targeting, and Measuring Advertising Over Networks

  • US 20100023392A1
  • Filed: 07/24/2009
  • Published: 01/28/2010
  • Est. Priority Date: 10/29/1996
  • Status: Abandoned Application
First Claim
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1. A method for advertising comprising:

  • receiving, at an advertising server, a request for an advertisement, with the request being based on at least one message sent from an affiliate content provider to a user in response to a request for content sent from the user to the affiliate content provider; and

    responding to the request for the advertisement by selecting an advertisement from among candidate advertisements based on historical information regarding the candidate advertisements and information regarding at least one of the user and a group including the user.

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