SYSTEM AND METHOD FOR ESTABLISHING A MEDIA NETWORK
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Abstract
A method and system for establishing a media network may include establishing a relationship between a media network company and at least one retail chain business establishment to broadcast content to a network of electronic displays within retail stores of each respective retail chain business establishment. The media network company defines a national broadcast network and each retail chain business establishment defines a local affiliate of the national broadcast network. Available airtime may be apportioned for display of content between the media network company and each respective local affiliate. Each of the media network company and local affiliates may sell respective airtime to generate respective revenue.
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Citations
90 Claims
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1-70. -70. (canceled)
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71. A method for establishing a media network, said method comprising:
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establishing, by a media network company, a relationship with at least one retail chain business establishment to broadcast content to a network of electronic displays within retail stores of each respective retail chain business establishment, each of the at least one retail chain business establishments defining a local network affiliate and the collective local network affiliates defining a national network of local network affiliates of the media network company; apportioning available airtime for display of content on the network of electronic displays between the media network company and each respective local affiliate, the available airtime apportioned to the media network company defining national airtime and the available airtime apportioned for respective local network affiliates defining respective local airtime, the available national and local airtime being available for each to sell to generate respective revenue; storing content of the media network company, defining national content, for display during the apportioned national airtime; storing content of the respective local network affiliates, defining respective local network affiliate content, for display during the apportioned local airtime; communicating, by the media network company, the national and respective local network affiliate content to respective local network affiliates for display during the apportioned national and local airtime; and displaying the national and respective local network affiliate content on the network of electronic displays in stores of respective local network affiliates. - View Dependent Claims (72, 73, 74, 75, 76, 77, 78, 79, 80)
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81. A system for establishing a media network, said system comprising:
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a storage unit configured to store content; an input/output (I/O) unit configured to communicate content over a network; a processing unit in communication with said storage unit and I/O unit, said processing unit configured to; store information associated with at least one retail chain business establishment to broadcast content to a network of electronic displays within retail stores of each respective retail chain business establishment, each of the at least one retail chain business establishments defining a local network affiliate and the collective local network affiliates defining a national network of local network affiliates of the media network company; apportion available airtime for display of content on the network of electronic displays between the media network company and each respective local affiliate, the available airtime apportioned to the media network company defining national airtime and the available airtime apportioned for respective local network affiliates defining respective local airtime, the available national and local airtime being available for each to sell to generate respective revenue; store, in said storage unit, content of the media network company, defining national content, for display during the apportioned national airtime; store, in said storage unit, content of the respective local network affiliates, defining respective local network affiliate content, for display during the apportioned local airtime; and communicate, via said I/O unit, the national and respective local network affiliate content to respective local network affiliates for display during the apportioned national and local airtime. - View Dependent Claims (82, 83, 84, 85, 86, 87, 88, 89, 90)
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Specification