SYSTEM FOR SUGGESTING KEYWORDS BASED ON MOBILE SPECIFIC ATTRIBUTES

• US 20100023495A1
• Filed: 12/21/2007
• Published: 01/28/2010
• Est. Priority Date: 12/21/2007
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Tiwari, Ashutosh, Koen, Douglas B., Bennett, Stacy R., Venkatraman, Gopalakrishnan, Cheung, Dominic, Gupta, Arvind
• Application Number:
  US11/963,154
• Publication Number:
  US 20100023495A1
• Time in Patent Office: Days
• US Class Current: N/A
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: H04M 3/42017 Customized ring-back tones

Abstract

A system is described for suggesting keywords to users based on mobile specific attributes. The system may include a processor, a memory and an interface being operatively connected. The memory may store a search query. The processor may be operative to communicate with a user on a mobile device. The mobile device may be associated with a mobile carrier. The processor may receive a search query from the user on the mobile device. The processor may identify a mobile specific attribute of the user. The processor may generate a suggested query related to the mobile specific attribute of the user and the search query. The processor may provide the suggested query to the user.

Claims

1. A method of suggesting a mobile query based on a mobile specific attribute and a search query, comprising:

receiving a search query from a user on a mobile device, wherein the mobile device is associated with a mobile carrier;

identifying a mobile specific attribute of the user;

generating a suggested query related to the mobile specific attribute of the user and the search query; and

providing the suggested query to the user.

2. The method of claim 1 wherein generating a suggested query related to the mobile specific attribute of the user and the search query further comprises:

submitting the mobile specific attribute of the user and the search query to a query suggestion system;

processing the mobile specific attribute of the user and the search query by the query suggestion system to generate the suggested query; and

retrieving the suggested query from the query suggestion system.

3. The method of claim 2 wherein processing of the mobile specific attribute of the user and the search query further comprises combining the mobile specific attribute of the user and the search query.

4. The method of claim 1 wherein providing the suggested query to the user further comprises causing the suggested query to be displayed on the mobile device of the user.

5. The method of claim 4 further comprising providing a mobile search result to the user when the user clicks on the suggested query.

6. The method of claim 1 wherein the mobile specific attribute of the user comprises at least one of an amount of time the user uses the mobile device to access a mobile web each month, an amount of time the user spends talking on the mobile device each month, a cost of a mobile service plan of the user, a feature of the mobile service plan of the user, a list of mobile web sites visited by the user, an amount of data the user receives per month, a mobile specific purchase history of the user, a number of text messages sent by the user, a number of text messages received by the user, a browsing history of mobile specific sites of the user, and a characteristic of the mobile device of the user.

7. The method of claim 1 further comprising identifying a mobile specific attribute of the mobile carrier and generating the suggested query related to the mobile specific attribute of the mobile carrier and the search query.

8. The method of claim 7 wherein the mobile specific attribute of the mobile carrier comprises at least one of a mobile service provided by the mobile carrier, a number of users who subscribe to the mobile service, a geographic location of one or more cell phone towers utilized by the mobile carrier, a mobile device supported by the mobile carrier, and a mobile technology supported by the mobile carrier.

9. A method of suggesting an query to a revenue generator based on a targeted query and a mobile specific attribute, comprising:

providing an interface enabling a revenue generator to target an advertisement to a query and a mobile carrier;

determining a mobile specific attribute of the revenue generator;

generating a suggested query related to the mobile specific attribute of the revenue generator and the targeted query; and

providing the suggested query to the revenue generator.

10. The method of claim 9 wherein retrieving a query related to the mobile specific attribute of the revenue generator and the targeted query further comprises:

submitting the mobile specific attribute of the revenue generator and the targeted query to a query suggestion system;

processing the mobile specific attribute of the revenue generator and the targeted query by the query suggestion system to generate a suggested query; and

retrieving the suggested query from the from the query suggestion system.

11. The method of claim 10 wherein processing of the mobile specific attribute of the revenue generator and the targeted query further comprises combining the mobile specific attribute of the revenue generator and the targeted query.

12. The method of claim 9 wherein providing the suggested query to the revenue generator further comprises causing the suggested query to be displayed via the interface to the revenue generator.

13. The method of claim 12 further comprising allowing the revenue generator to target the advertisement to the suggested query and the mobile carrier.

14. The method of claim 9 wherein the mobile specific attribute of the revenue generator comprises at least one of an extent of a mobile presence of the revenue generator, a content of a mobile site of the revenue generator, a mobile service offered by the revenue generator, and an item offered for sale by the revenue generator, wherein the item functions with a mobile device.

15. The method of claim 9 further comprising identifying a mobile specific attribute of the mobile carrier and generating the suggested query related to the mobile specific attribute of the mobile carrier and the search query.

16. The method of claim 15 wherein the mobile specific attribute of the mobile carrier comprises at least one of a mobile service provided by the mobile carrier, a number of users who subscribe to the mobile service, a geographic location of one or more cell phone towers utilized by the mobile carrier, a mobile device supported by the mobile carrier, and a mobile technology supported by the mobile carrier.

17. A system for suggesting a mobile query to a user based on a mobile specific attribute and a search query, comprising:

a memory to store a search query;

an interface operatively connected to the memory to communicate with a user on a mobile device, wherein the mobile device is associated with a mobile carrier; and

a processor operatively connected to the memory and the interface the processor for running instructions, wherein the processor receives the search query from the user via the interface, identifies a mobile specific attribute of the user, generates a suggested query related to the mobile specific attribute of the user and the search query, and provides the suggested query to the user.

18. The system of claim 17 wherein the processor is further operative to combine the search query and the mobile specific attribute of the user to generate the suggested query.

19. The system of claim 17 wherein the processor is further operative to add the suggested query to a mobile page and communicate the mobile web page to the mobile device of the user via the interface.

20. The system of claim 19 wherein the processor is further operative to provide a mobile search result to the mobile device of the user when the user clicks on the suggested query on the mobile page.