METHOD AND SYSTEM FOR PROVIDING TARGETED CONTENT TO A SURFER
First Claim
1. A method for selecting a configuration of a requested web page, wherein the configuration defines a subset of one or more selected objects from a set of objects, the method comprising:
- receiving a surfer'"'"'s request for the requested web page;
retrieving a predictive information that is related to the request;
processing the predictive information for defining a value for each one of a plurality of predictive factors;
placing one or more values from the defined values in each one of a plurality of predictive models, wherein each predictive model is associated with an object from the set of objects and calculating a predictive value for each one of the objects in the set of objects; and
selecting one or more objects to be included in the configuration of the requested webpage, wherein the expected utility of the configuration has a high value.
7 Assignments
0 Petitions
Accused Products
Abstract
A system and method for providing targeted content to a surfer is disclosed. Exemplary embodiments of the present invention seek to provide novel solutions for determining which content object, taken from a group of content objects, will be best suited for presentation in association with a link on a web page that has been requested by a certain surfer. Exemplary types of content objects may comprise the text, topic, font, color or other attribute of an external advertisement or internal advertisement. Still other content objects may comprise the specific design of the object, an image, the design of the page in which the object is presented, etc. The decision process for selecting a content object can be based on predictive information that is associated with the request, such as a common HTTP request, or historical information about the surfer. Exemplary associated predictive information may include the day and time of receipt of the request for the web page, the IP address and\or domain from which the request was sent, the type and the version of the browser application that is used for requesting the web page, or the URL used by a surfer for requesting the web page with the parameters that are attached to the URL.
157 Citations
20 Claims
-
1. A method for selecting a configuration of a requested web page, wherein the configuration defines a subset of one or more selected objects from a set of objects, the method comprising:
-
receiving a surfer'"'"'s request for the requested web page; retrieving a predictive information that is related to the request; processing the predictive information for defining a value for each one of a plurality of predictive factors; placing one or more values from the defined values in each one of a plurality of predictive models, wherein each predictive model is associated with an object from the set of objects and calculating a predictive value for each one of the objects in the set of objects; and selecting one or more objects to be included in the configuration of the requested webpage, wherein the expected utility of the configuration has a high value. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
-
Specification