SYSTEM AND METHOD FOR DYNAMIC GENERATION OF VIDEO CONTENT

• US 20100023863A1
• Filed: 06/24/2009
• Published: 01/28/2010
• Est. Priority Date: 05/31/2007
• Status: Active Grant

• Current Assignee: AditAll, LLC
• Original Assignee: AditAll, LLC
• Inventors: COHEN-MARTIN, Jack
• Granted Patent: US 9,576,302 B2
• Time in Patent Office: Days
• US Class Current: 715/723
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G11B 27/034 on discs G11B27/036, G11B27/038 take precedence
• CPC Class Codes: G11B 27/34 Indicating arrangements indicating means incorporated in magazine or cassette G11B23/046 and G11B23/0875; indicating measured values in general G01D

Abstract

An automated system method for dynamically generating a composite video clip by a computer. In some embodiments of the invention, a template may be provided including at least one digital media asset and one or more placeholders, each placeholder associated with a respective dynamic content object and a respective layout. The system and method may extract from one or more websites, for example, e-commerce sites, data items corresponding to each of the dynamic content objects, and generated a composite video clip including the media asset, wherein the dynamic content objects are replaced with respective extracted data and presented in association with the media asset based on their respective layouts.

Claims

1. An automated method for dynamically generating a composite video clip by a computer, the method comprising:

providing a template including at least one digital media asset and a plurality of placeholders, each said placeholder being associated with a respective dynamic content object and a respective layout;

extracting from one or more websites data items corresponding to each of said dynamic content objects; and

generating a composite video clip including said media asset, wherein said dynamic content objects are replaced with respective extracted data and presented in association with said media asset based on said respective layouts.

2. The method of claim 1, wherein providing said template comprises:

presenting a plurality of available templates; and

receiving a selection of one of said templates for use.

3. The method of claim 1, wherein providing said template comprises automatically selecting a template based on content of said one or more websites.

4. The method of claim 1, wherein providing said template comprises automatically selecting said dynamic content objects based on content of said one or more websites.

5. The method of claim 1, wherein providing said template comprises automatically selecting said digital media asset based on content of said one or more websites.

6. The method of claim 1, wherein at least one of said websites is an e-commerce website offering for sale a plurality of products or services.

7. The method of claim 6, further comprising selecting products or services from said website based on at least one selection rule.

8. The method of claim 7, wherein said selection rule is based on at least one parameter selected at least from the group consisting of:

viewer personal information, viewer purchasing history, viewer browsing history, viewer preferences, network-generated information, viewer geo-location, viewer software, viewer hardware, product sales preferences, and special product promotions.

9. The method of claim 6, wherein said dynamic content objects are selected at least from the group consisting of:

a product name, a product price, and a product image.

10. The method of claim 1, wherein said media asset is a video media asset, and said layout is selected from the group consisting of:

a location, a panning effect, a zooming effect, a scrolling effect, a fading effect, and an animation effect.

11. The method of claim 1, further comprising receiving from a user an identification of dynamic content objects to be included in said template.

12. The method of claim 1, wherein said media asset is selected from the group consisting of:

a video clip, an image, an audio clip, and an animated clip.

13. The method of claim 1, comprising providing a computer executable program on a remote server accessible over a network, the computer executable program including computer executable instructions to execute the method steps by a remote user.

14. The method of claim 1, wherein said composite video clip is in a format selected from the group of video formats consisting of:

MPEG, AVI, WMV, DIVX, SWF, and FLV.

15. A computer executable program adapted to execute the method of claim 1.

16. An automated system for dynamically generating a composite video clip by a computer, the system comprising:

a server device having a video processor and a storage having stored thereon a computer executable program including computer executable instructions and being accessible by a client over a network; and

a client device adapted to access the server device over a communication network,

wherein said instructions stored on said server when executed by said server result in;

receiving from the client device a template including at least one digital media asset and a plurality of placeholders, each said placeholder being associated with a respective dynamic content object and a respective layout,

extracting from one or more websites data items corresponding to each of said dynamic content objects, and

generating a composite video clip including said media asset, wherein said dynamic content objects are replaced with respective extracted data and presented in association with said media asset based on said respective layouts.

17. The system of claim 16, wherein said instructions stored on said server when executed by said server further result in:

presenting to said client device a plurality of available templates; and

receiving from said client device a selection of one of said templates for use.

18. The system of claim 16, wherein said instructions stored on said server when executed by said server further result in automatically selecting a template based on content of said one or more websites.

19. The system of claim 16, wherein said instructions stored on said server when executed by said server further result in automatically selecting said dynamic content objects based on content of said one or more websites.

20. The system of claim 16, wherein said instructions stored on said server when executed by said server further result in automatically selecting said digital media asset based on content of said one or more websites.

21. The system of claim 16, wherein at least one of said websites is an e-commerce website offering for sale a plurality of products or services.

22. The system of claim 21, wherein said instructions stored on said server when executed by said server further result in selecting products or services from said website based on at least one selection rule.

23. The system of claim 22, wherein said selection rule is based on at least one parameter selected at least from the group consisting of:

viewer personal information, viewer purchasing history, viewer browsing history, viewer preferences, network-generated information, viewer geo-location, viewer software, viewer hardware, product sales preferences, and special product promotions.

24. The system of claim 21, wherein said dynamic content objects are selected at least from the group consisting of:

a product name, a product price, and a product image.

25. The system of claim 16, wherein said media asset is a video media asset, and said layout is selected from the group consisting of:

a location, a panning effect, a zooming effect, a scrolling effect, a fading effect, and an animation effect.

26. The system of claim 16, wherein said instructions stored on said server when executed by said server further result in receiving from said client device an identification of dynamic content objects to be included in said template.

27. The system of claim 16, wherein said media asset is selected from the group consisting of:

a video clip, an image, an audio clip, and an animated clip.

28. The system of claim 16, wherein said composite video clip is in a format selected from the group of video formats consisting of:

MPEG, AVI, WMV, DIVX, SWF, and FLV.