System and Method of Delivering Advertisement Data to a Mobile Device

• US 20100023965A1
• Filed: 07/28/2008
• Published: 01/28/2010
• Est. Priority Date: 07/28/2008
• Status: Active Grant

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: At&T Delaware Intellectual Property, Inc. (AT&T, Inc.)
• Inventors: Malik, Dale
• Granted Patent: US 8,739,201 B2
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04N 21/41265 having a remote control device for bidirectional communication between the remote control device and client device unidirectional remote control device H04N21/42204
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/6175 involving transmission via Internet broadcast-related systems characterised by the transmission system being the Internet H04H60/82
• CPC Class Codes: H04N 21/6181 involving transmission via a mobile phone network arrangements for providing broadcast or conference services to substation in data switching networks in combination with wireless systems H04L12/189; wireless uplink channel access H04W74/004
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A method of delivering advertisement data to a mobile device includes receiving video content associated with an advertisement at a set-top box device via an access network of a video distribution system. The method also includes receiving an advertisement selection command at the set-top box device. The advertisement selection command indicates that data related to the advertisement is to be sent to a particular mobile device associated with the set-top box device. Further, the method includes sending an indication of the advertisement selection command to an advertisement data management system via the access network, in response to the advertisement selection command.

Claims

1. A method of delivering advertisement data to a mobile device, the method comprising:

receiving video content associated with an advertisement at a set-top box device via an access network of a video distribution system;

receiving an advertisement selection command at the set-top box device, wherein the advertisement selection command indicates that data related to the advertisement is to be sent to a particular mobile device associated with the set-top box device; and

sending an indication of the advertisement selection command to an advertisement data management system via the access network, in response to the advertisement selection command.

2. The method of claim 1, further comprising:

receiving a request to register the particular mobile device at the set-top box device;

receiving registration information associated with the particular mobile device; and

sending the registration information to the ad data management system.

3. The method of claim 1, further comprising:

receiving data from the ad data management system indicating that a plurality of mobile devices are associated with the set-top box device;

providing a graphical menu of the plurality of mobile devices to a display device coupled to the set-top box device;

receiving a selection of the particular mobile device at the set-top box device via the graphical menu; and

sending the selection to the ad data management system.

4. The method of claim 1, further comprising:

providing a graphical menu of advertisements to a display device coupled to the set-top box device in response to the advertisement selection command; and

receiving a selection of the advertisement at the set-top box device via the graphical menu.

5. The method of claim 4, wherein the graphical menu of advertisements includes selectable indicators of advertisements received at the set-top box device within a particular period of time prior to receipt of the advertisement selection command at the set-top box device.

6. The method of claim 1, further comprising sending program information to the ad data management system, wherein the program information includes a channel, a time, a television program, or any combination thereof.

7. The method of claim 1, further comprising:

receiving metadata with the video content, wherein the metadata includes the data related to the advertisement;

extracting the metadata after receiving the advertisement selection command; and

sending the data related to the advertisement to the ad data management system with the contact information.

8. A set-top box device, comprising:

processing logic and memory accessible to the processing logic, wherein the memory includes instructions executable by the processing logic to;

receive video content associated with an advertisement via an access network of a video distribution system;

receive an advertisement selection command, wherein the advertisement selection command indicates that data related to the advertisement is to be sent to a particular mobile device associated with the set-top box device; and

send an indication of the advertisement selection command to an advertisement data management system via the access network, in response to the advertisement selection command.

9. The set-top box device of claim 8, wherein the memory includes instructions to call an ad-to-go application in response to the advertisement selection command, the ad-to-go application executable by the processing logic to send the indication of the advertisement selection command, program information, data related to the advertisement, or any combination thereof, to the advertisement data management system.

10. The set-top box device of claim 9, wherein the ad-to-go application is executable by the processing logic to extract the data related to the advertisement from metadata received with the video content.

11. The set-top box device of claim 9, wherein the ad-to-go application is stored at the set-top box device.

12. The set-top box device of claim 9, wherein the ad-to-go application is stored at the advertisement data management system or at an application server accessible to the set-top box device via the access network.

13. The set-top box device of claim 9, wherein the data related to the advertisement includes an electronic coupon, an electronically readable code, a mobile version of the advertisement, information related to an offer associated with the advertisement, information related to an event associated with the advertisement, or any combination thereof.

14. A system to receive data related to an advertisement, the system comprising:

a mobile device adapted to;

receive data related to an advertisement from an advertisement data management system, the advertisement selected by a user of a set-top box device associated with the mobile device;

activate an ad wallet feature at the mobile device in response to receiving the data, the ad wallet feature adapted to store data related to a plurality of advertisements; and

store the data related to the advertisement via the ad wallet feature.

15. The system of claim 14, wherein the mobile device is adapted to:

receive a selection of the ad wallet feature;

graphically display selectable indicators of contents of the ad wallet; and

display the data related to the selected advertisement in response to a selection of an indicator corresponding to the data related to the selected advertisement.

16. The system of claim 15, wherein the mobile device includes a hot key and wherein a selection of the hot key corresponds to a selection of the ad wallet feature.

17. The system of claim 14, wherein the mobile device is adapted to receive the data related to the advertisement from the advertisement data management system via short messaging service (SMS), e-mail, Internet, or any combination thereof.

18. The system of claim 14, wherein the mobile device comprises a mobile phone, a personal data assistant, a mobile computing device, a digital music player adapted to communicate with a mobile network, or any combination thereof.

19. A system to receive data related to an advertisement, the system comprising:

a mobile device adapted to;

activate an advertisement data mode in response to user input;

detect a movement of the mobile device with respect to a landmark; and

request, in response to detecting the movement, data related to an advertisement accessible to a set-top box device associated with the mobile device from an advertisement data management system.

20. The system of claim 19, wherein the landmark includes the set-top box device, a display device coupled to the set-top box device, or a combination thereof.

21. A computer-readable medium having processor-readable instructions that are executable by a processor to perform a method, the method comprising:

receiving an indication of an advertisement selection command from a set-top box device at an advertisement data management system, wherein the advertisement selection command indicates that data related to an advertisement received at the set-top box device is to be sent to a mobile device associated with the set-top box device; and

sending the data related to the advertisement from the advertisement data management system to the mobile device in response to the indication.

22. The computer-readable medium of claim 21, wherein the method further comprises:

receiving program information from the set-top box device; and

identifying the advertisement based on the program information.

23. The computer-readable medium of claim 22, wherein the method further comprises retrieving the data related to the advertisement from an advertisement data database.

24. The computer-readable medium of claim 21, wherein the method further comprises receiving the data related to the advertisement from the set-top box device.