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System and Method of Delivering Advertisement Data to a Mobile Device

  • US 20100023965A1
  • Filed: 07/28/2008
  • Published: 01/28/2010
  • Est. Priority Date: 07/28/2008
  • Status: Active Grant
First Claim
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1. A method of delivering advertisement data to a mobile device, the method comprising:

  • receiving video content associated with an advertisement at a set-top box device via an access network of a video distribution system;

    receiving an advertisement selection command at the set-top box device, wherein the advertisement selection command indicates that data related to the advertisement is to be sent to a particular mobile device associated with the set-top box device; and

    sending an indication of the advertisement selection command to an advertisement data management system via the access network, in response to the advertisement selection command.

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