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Trust Network Based Advertising System

  • US 20100030638A1
  • Filed: 09/24/2007
  • Published: 02/04/2010
  • Est. Priority Date: 09/22/2006
  • Status: Abandoned Application
First Claim
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1. A method for automatically selecting advertisements appropriate for a user of a system wherein one or more computers execute a program comprising the steps of:

  • creating a social network comprising;

    linking users directly to said network according to indication of association between users;

    linking users indirectly to said network according to indication of association with directly linked users; and

    linking users indirectly to said network according to indication of association with other indirectly linked users;

    using said network to infer and calculate trust between linked users thereby inferring and calculating a Personal trust network for each user that is Personal to each user; and

    delivering advertisements for items or services to users whose personal trust networks include users who have already provided the ratings or recommendations for the advertised items or services, so that the advertisements are more likely to be appropriate to the users receiving the advertisements.

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