Establishing an Impression Area
First Claim
Patent Images
1. A method for establishing an impression area for an advertisement in a video game environment, comprising:
- accessing an advertisement stored in memory, the advertisement accessed via an end-user client device,executing instructions stored in memory, wherein execution of instructions by a processor;
renders the advertisement within a video game environment,determines a first viewing angle relative to a surface normal of the advertisement,determines a second viewing angle relative to the surface normal of the advertisement, anddetermines a surface vector, the surface vector comprising a unit length from the advertisement surface; and
establishing the impression area as the area between the first viewing angle and the second viewing angle, bounded by the surface vector.
4 Assignments
0 Petitions
Accused Products
Abstract
Systems and methods for defining and tracking advertising campaigns across a channel video game network are disclosed. The system allows advertisements to be dynamically activated in video games. Advertisements are tracked to determine user impressions and user exposure to the advertisement. In the system, an impression area is defined relative an advertisements in the game. Methods for redefining the impression area or for accounting for the existence of obstructions that distort the view of the advertisement are also provided
-
Citations
20 Claims
-
1. A method for establishing an impression area for an advertisement in a video game environment, comprising:
-
accessing an advertisement stored in memory, the advertisement accessed via an end-user client device, executing instructions stored in memory, wherein execution of instructions by a processor; renders the advertisement within a video game environment, determines a first viewing angle relative to a surface normal of the advertisement, determines a second viewing angle relative to the surface normal of the advertisement, and determines a surface vector, the surface vector comprising a unit length from the advertisement surface; and establishing the impression area as the area between the first viewing angle and the second viewing angle, bounded by the surface vector. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
-
-
13. A system for establishing an impression area for an advertisement in a video game environment, comprising:
-
an advertising server configured to store advertising content for downloading by an end-user client device, the advertising content including metadata associated with defining parameters of an impression area; and an end-user client device configured to; access the advertising server to download advertising content, and process the metadata, wherein processing the metadata establishes the impression area. - View Dependent Claims (14, 15, 16, 17, 18, 19)
-
-
20. A computer-readable storage medium having embodied thereon a program, the program being executable by a processor to perform a method for establishing an impression area for an advertisement in a video game environment, the method comprising:
-
accessing an advertisement stored in memory, rendering the advertisement within a video game environment, determining a first viewing angle relative to a surface normal of the advertisement, determining a second viewing angle relative to the surface normal of the advertisement, determining a surface vector, the surface vector comprising a unit length from the advertisement surface; and establishing the impression area as the area between the first viewing angle and the second viewing angle, bounded by the surface vector.
-
Specification