TARGETED ADVERTISING BY PAYMENT PROCESSOR HISTORY OF CASHLESS ACQUIRED MERCHANT TRANSACTIONS ON ISSUED CONSUMER ACCOUNT

• US 20100030644A1
• Filed: 08/04/2008
• Published: 02/04/2010
• Est. Priority Date: 08/04/2008
• Status: Active Application

• Current Assignee: Visa USA, Inc. (Visa, Inc.)
• Original Assignee: Visa USA, Inc. (Visa, Inc.)
• Inventors: Dhamodharan, Rajasekaran
• Application Number:
  US12/185,332
• Publication Number:
  US 20100030644A1
• Time in Patent Office: Days
• US Class Current: 705/14.490
• CPC Class Codes: G06Q 10/0637 Strategic management or analysis, e.g. setting a goal or target of an organisation; Planning actions based on goals; Analysis or evaluation of effectiveness of goals
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

Content and targeted advertisements are simultaneously provided to a client. Upon receiving a request for content from the client, a content provider requests a targeted advertisement from a transaction processor. The targeted advertisement is derived using a spending profile based upon a history of cashless acquired merchant transactions made by a consumer on an account, where the account has been associated with the consumer by the content provider. The targeted advertisement is selected from an advertisement database and is likely to attract the consumer'"'"'s attention, resulting in a purchase being made on the account. Once the targeted advertisement is selected, it is received by the content provider and fitted to the dimensions of the advertising space. A page containing the targeted advertisement and requested content is delivered to the client where it is displayed on a display device and viewed by the consumer.

Claims

1. A method comprising:

receiving a request for content from a client corresponding to an account issued by an issuer;

fitting on a page;

the requested content;

and

an advertisement for a purchase likely to be made on the account, the advertisement for the purchase being selected from an advertisement database by a derivation using data from a plurality of cashless transactions with a plurality of merchants that were submitted to a plurality of acquirers for processing by a payment processor for submission to the issuer for collection, each said transaction being conducted on the account;

and

serving the page to the client.

2. The method as defined in claim 1, wherein:

the page is served to the client by a content provider selected from the group consisting of;

a provider of a broadcast television service;

an Internet Service Provider (ISP);

a provider of a cellular telephone service; and

a provider of an Internet Web service;

and

the client is selected from the group consisting of;

a set top box receiving the broadcast television service;

a browser application executing on a computing device that is in communication with the ISP;

a cellular telephone in communication with the cellular telephone services; and

a browser application executing on a computing device that is in communication with the Internet Web service.

3. The method as defined in claim 1, wherein:

the account corresponding to the client is used to pay a payment amount to a content provider for the requested content in one said cashless transaction upon the account;

the content provider submits the one said cashless transaction to one said acquirer for processing by the payment processor who requests the issuer to obtain the payment amount for the one said cashless transaction from the account; and

the issuer forwards the payment amount for the one said cashless transaction to the payment processor who forwards the payment amount for the one said cashless transaction to the one said acquirer to pay the content provider for the one said cashless transaction.

4. The method as defined in claim 1, wherein the requested content and the advertisement for the purchase likely to be made on the account are fitted on the page in a configuration selected from the group consisting of:

the requested content is in a unitary contiguous space adjacent to the advertisement for the purchase likely to be made on the account;

the advertisement for the purchase likely to be made on the account is circumscribed by the requested content; and

the advertisement for the purchase likely to be made on the account is peripheral to the requested content.

5. The method as defined in claim 1, wherein:

the fitting on the page further comprises fitting a plurality of said advertisements on the page, each said advertisement being for a corresponding said purchase that is likely to be made on the account;

and

the page is fitted in a configuration selected from the group consisting of;

the requested content is in a unitary contiguous space with the plurality of said advertisements peripheral to the unitary contiguous space;

the plurality of said advertisements are situated within respective advertisement spaces each being distributed among the requested content;

the plurality of said advertisements are in a unitary contiguous space adjacent to the requested content; and

the requested content is a first unitary contiguous space adjacent to a second unitary contiguous space having therein the plurality of said advertisements.

6. The method as defined in claim 1, wherein the derivation using the data from the plurality of cashless transactions is selected from the group consisting of:

identifying each said advertisement in the advertisement database that corresponds to one said merchant that submitted at least one said cashless transaction;

identifying each said advertisement in the advertisement database that corresponds to one said merchant that submitted a predetermined number of said cashless transactions;

identifying each said advertisement in the advertisement database that corresponds to one said merchant that submitted at least one said cashless transaction and has a physical place of business within a predetermined distance from a physical location of a mailing address corresponding to the account issued by the issuer;

identifying each said advertisement in the advertisement database that corresponds to a category, wherein the category is contained in the data of a predetermined number of said cashless transactions and characterizes a business type of the corresponding said merchant; and

a combination of the foregoing.

7. The method as defined in claim 1, wherein the fitting on the page further comprises:

identifying a form factor from the request for the content from the client, wherein form factor has a final dimension; and

resizing from an initial dimension to a final dimension each of;

the requested content; and

the advertisement for the purchase likely to be made on the account.

8. A method comprising:

requesting content from a content provider holding an account issued by an issuer;

receiving a page addressed from the content provider and including;

the requested content;

and

an advertisement for a purchase likely to be made on the account, the advertisement for the purchase being selected from an advertisement database by a derivation using data from a plurality of cashless transactions with a plurality of merchants that were submitted to a plurality of acquirers for processing by a payment processor for submission to the issuer for collection, each said transaction being conducted on the account;

and

rendering the received page.

9. The method as defined in claim 8, wherein:

the content provider is a server controlled by a service provider selected from the group consisting of;

a provider of a broadcast television service;

an Internet Service Provider (ISP);

a provider of a cellular telephone service; and

a provider of an Internet Web service;

and

the received page is rendered by a client selected from the group consisting of;

a set top box receiving the broadcast television service;

a browser application executing on a computing device that is in communication with the ISP;

a cellular telephone in communication with the cellular telephone services; and

a browser application executing on a computing device that is in communication with the Internet Web service.

10. The method as defined in claim 8, wherein:

the account issued by the issuer is used to pay a payment amount to the content provider to serve the requested content in one said cashless transaction upon the account;

the content provider submits the one said cashless transaction to one said acquirer for processing by the payment processor who requests the issuer to obtain the payment amount for the one said cashless transaction from the account; and

the issuer forwards the payment amount for the one said cashless transaction to the payment processor who forwards the payment amount for the one said cashless transaction to the one said acquirer to pay the content provider for the one said cashless transaction.

11. The method as defined in claim 8, wherein the received page has a configuration selected from the group consisting of:

the requested content is in a unitary contiguous space adjacent to the advertisement for the purchase likely to be made on the account;

the advertisement for the purchase likely to be made on the account is circumscribed by the requested content; and

the advertisement for the purchase likely to be made on the account is peripheral to the requested content.

12. The method as defined in claim 8, wherein:

the received page further comprises a plurality of said advertisements each being for a corresponding said purchase that is likely to be made on the account;

and

the received page is formatted in a configuration selected from the group consisting of;

the requested content is in a unitary contiguous space with the plurality of said advertisements peripheral to the unitary contiguous space;

the plurality of said advertisements are situated within respective ad spaces each being distributed among the requested content;

the plurality of said advertisements are in a unitary contiguous space adjacent to the requested content; and

the requested content is a first unitary contiguous space adjacent to a second unitary contiguous space having therein the plurality of said advertisements.

13. The method as defined in claim 8, wherein the derivation using the data from the plurality of cashless transactions is selected from the group consisting of:

identifying each said advertisement in the advertisement database that corresponds to one said merchant that submitted at least one said cashless transaction;

identifying each said advertisement in the advertisement database that corresponds to one said merchant that submitted a predetermined number of said cashless transactions;

identifying each said advertisement in the advertisement database that corresponds to one said merchant that submitted at least one said cashless transaction and has a physical place of business within a predetermined distance from a physical location of a mailing address corresponding to the account issued by the issuer;

identifying each said advertisement in the advertisement database that corresponds to a category, wherein the category is contained in the data of a predetermined number of said cashless transactions and characterizes a business type of the corresponding said merchant; and

a combination of the foregoing.

14. The method as defined in claim 8, wherein the page is rendered on a renderer selected from the group consisting of:

a storage device to store the rendered page;

a display device;

a display terminal having;

a display area that is smaller the page to be rendered; and

a user interface with a user operable scroll utility for viewing on the display area a portion of the page;

a printer to render on paper a hard copy of the page; and

a printer to render on a plurality of paper leaves a hard copy of the page.

15. A system comprising a broadcaster of requested content for delivery to a plurality of set top boxes each corresponding to an account issued by an issuer on which a cashless transaction is conducted to pay for the requested content, the requested content being for display upon a television set in communication with the set top box, the television set having a display area upon which a page is rendered, the page including the requested content and an advertisement for a purchase likely to be made on the account, the advertisement for the purchase being selected from an advertisement database in communication with the head end, the selection being made by a computing device in communication with the head end, the computing device making a derivation using data from a plurality of cashless transactions with a plurality of merchants that were submitted to a plurality of acquirers for processing by a payment processor for submission to the issuer for collection, each said transaction being conducted on the account.

16. The system as defined in claim 15, wherein the requested content and the advertisement for the purchase likely to be made on the account are fitted on the page in a configuration selected from the group consisting of:

the requested content is in a unitary contiguous space adjacent to the advertisement for the purchase likely to be made on the account;

the advertisement for the purchase likely to be made on the account is circumscribed by the requested content; and

the advertisement for the purchase likely to be made on the account is peripheral to the requested content.

17. The system as defined in claim 15, further comprising means for fitting on the page the requested content and a plurality of said advertisements each being one said advertisement for a corresponding said purchase that is likely to be made on the account, wherein the page is fitted in a configuration selected from the group consisting of:

the requested content is in a unitary contiguous space with the plurality of said advertisements peripheral to the unitary contiguous space;

the plurality of said advertisements are situated within respective ad spaces each being distributed among the requested content;

the plurality of said advertisements are in a unitary contiguous space adjacent to the requested content; and

the requested content is a first unitary contiguous space adjacent to a second unitary contiguous space having therein the plurality of said advertisements.

18. The system as defined in claim 15, wherein the derivation using the data from the plurality of cashless transactions is selected from the group consisting of:

identifying each said advertisement in the advertisement database that corresponds to one said merchant that submitted at least one said cashless transaction;

identifying each said advertisement in the advertisement database that corresponds to one said merchant that submitted a predetermined number of said cashless transactions;

identifying each said advertisement in the advertisement database that corresponds to one said merchant that submitted at least one said cashless transaction and has a physical place of business within a predetermined distance from a physical location of a mailing address corresponding to the account issued by the issuer;

identifying each said advertisement in the advertisement database that corresponds to a category, wherein the category is contained in the data of a predetermined number of said cashless transactions and characterizes a business type of the corresponding said merchant; and

a combination of the foregoing.

19. The system as defined in claim 15, wherein the requested content and the advertisement for the purchase likely to be made on the account are fitted on the page by:

identifying a form factor from the request for the content from the client, wherein form factor has a final dimension; and

resizing from an initial dimension to a final dimension each of;

the requested content; and

the advertisement for the purchase likely to be made on the account.

20. A system comprising a content server serving content requested by a client for delivery to the client through an Internet service provider, the client having a corresponding account issued by an issuer on which a cashless transaction is conducted to pay for the content server serving the requested content to the client, the requested content being rendered by a browser application executed by the client, the rendering being upon a display monitor in communication with the client, the display monitor having a display area upon which a page is rendered, the page including the requested content and an advertisement for a purchase likely to be made on the account, the advertisement for the purchase being selected from an advertisement database in communication with the content server, the selection being made by an ad server in communication with the content server, the ad server making a derivation using data from a plurality of cashless transactions with a plurality of merchants that were submitted to a plurality of acquirers for processing by a payment processor for submission to the issuer for collection, each said transaction being conducted on the account.

21. The system as defined in claim 20, wherein the requested content and the advertisement for the purchase likely to be made on the account are fitted by the content server on the page in a configuration selected from the group consisting of:

the requested content is in a unitary contiguous space adjacent to the advertisement for the purchase likely to be made on the account;

the advertisement for the purchase likely to be made on the account is circumscribed by the requested content; and

the advertisement for the purchase likely to be made on the account is peripheral to the requested content.

22. The system as defined in claim 20, further comprising means for fitting on the page both the requested content and a plurality of said advertisements each being one said advertisement for a corresponding said purchase that is likely to be made on the account, wherein the page is fitted in a configuration selected from the group consisting of:

the requested content is in a unitary contiguous space with the plurality of said advertisements peripheral to the unitary contiguous space;

the plurality of said advertisements are situated within respective ad spaces each being distributed among the requested content;

the plurality of said advertisements are in a unitary contiguous space adjacent to the requested content; and

the requested content is a first unitary contiguous space adjacent to a second unitary contiguous space having therein the plurality of said advertisements.

23. The system as defined in claim 20, wherein the derivation using the data from the plurality of cashless transactions is selected from the group consisting of:

identifying each said advertisement in the advertisement database that corresponds to one said merchant that submitted at least one said cashless transaction;

identifying each said advertisement in the advertisement database that corresponds to one said merchant that submitted a predetermined number of said cashless transactions;

identifying each said advertisement in the advertisement database that corresponds to one said merchant that submitted at least one said cashless transaction and has a physical place of business within a predetermined distance from a physical location of a mailing address corresponding to the account issued by the issuer;

identifying each said advertisement in the advertisement database that corresponds to a category, wherein the category is contained in the data of a predetermined number of said cashless transactions and characterizes a business type of the corresponding said merchant; and

a combination of the foregoing.

24. The system as defined in claim 20, wherein the requested content and the advertisement for the purchase likely to be made on the account are fitted on the page by:

identifying a form factor from the request for the content from the client, wherein form factor has a final dimension; and

resizing from an initial dimension to a final dimension each of;

the requested content; and

the advertisement for the purchase likely to be made on the account.

25. The system as defined in claim 20, wherein the advertisement for the purchase likely to be made on the account is rendered on the page in a multimedia format selected from the group consisting of a static image, a motion video image, a static image with an audio component;

and motion video image with an audio component.

26. Any system of providing to a client content requested by the client while simultaneously providing to the client targeted advertising derived from a payment processor history of cashless acquired merchant transactions on a consumer issued account also used in at least one said cashless transaction to pay for the content requested by the client.

27. The system as defined in claim 26, wherein:

the provider of the content requested by the client is selected from the group consisting of;

a provider of a broadcast television service;

an Internet Service Provider (ISP);

a provider of a cellular telephone service; and

a provider of an Internet Web service;

and

the client is selected from the group consisting of;

a set top box receiving the broadcast television service;

a browser application executing on a computing device that is in communication with the ISP;

a cellular telephone in communication with the cellular telephone services; and

a browser application executing on a computing device that is in communication with the Internet Web service.

28. The system as defined in claim 26, wherein:

the at least one said cashless acquired merchant transaction to pay for the content requested by the client is submitted to an acquirer for processing by a payment processor who requests an issuer of the consumer issued account to obtain a payment amount for the at least one said cashless acquired merchant transaction to pay a party for providing the requested content to the client; and

the issuer forwards the payment amount to the payment processor who forwards the payment amount to the acquirer to pay the party for providing the requested content to the client.