SYSTEM FOR PROVIDING LOCATION PREDICTIVE ADVERTISING
First Claim
1. A method for providing location predictive advertising, comprising:
- determining a first geographic location of an electronic device travelling in a first direction;
identifying a first geographic region, the first geographic region encompassing the first geographic location of the electronic device;
determining, by a processor, a second geographic region, the second geographic region being located in the first direction of travel of the electronic device;
determining a first advertisement associated with the second geographic region in accordance with the electronic device being located within the first geographic region; and
providing the first advertisement to the electronic device.
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Accused Products
Abstract
A system is described for providing location predictive advertising. The system may include a processor, a memory, and an interface. The memory may store an advertisement. The interface may communicate with an electronic device. The processor may determine a first geographic location of an electronic device which is travelling in a direction. The processor may identify a first geographic region which may encompass the first geographic location of the electronic device. The processor may determine a second geographic region which is located in the direction of travel of the electronic device. The processor may determine an advertisement associated with the second geographic region in accordance with the electronic device being located within the first geographic region. The processor may provide the advertisement to the electronic device.
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Citations
28 Claims
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1. A method for providing location predictive advertising, comprising:
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determining a first geographic location of an electronic device travelling in a first direction; identifying a first geographic region, the first geographic region encompassing the first geographic location of the electronic device; determining, by a processor, a second geographic region, the second geographic region being located in the first direction of travel of the electronic device; determining a first advertisement associated with the second geographic region in accordance with the electronic device being located within the first geographic region; and providing the first advertisement to the electronic device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A method for providing location based advertising, comprising:
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receiving a data item from an electronic device; determining a first geographic location of the electronic device; determining a second geographic location corresponding to an advertisement targeted to the data item; determining a distance between the first geographic location and the second geographic location; modifying the advertisement based on the distance between the first geographic location and the second geographic location; and providing the modified advertisement to the electronic device. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23)
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24. A system of providing location predictive advertising, comprising:
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a memory to store an advertisement; an interface operatively connected to the memory, the interface to communicate with an electronic device; and a processor operatively connected to the memory and the interface, the processor for running instructions, wherein the processor determines a first geographic location of an electronic device travelling in a direction;
identifies a first geographic region, the first geographic region encompassing the first geographic location of the electronic device, determines a second geographic region, the second geographic region being located in the first direction of travel of the electronic device, determines an advertisement associated with the second geographic region in accordance with the electronic device being located within the first geographic region, and provides the advertisement to the electronic device. - View Dependent Claims (25, 26, 27, 28)
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Specification