SOCIAL MEDIA DRIVEN ADVERTISEMENT TARGETING
First Claim
1. A method for selecting an online advertisement to target a user, comprising:
- identifying current topics in social media according to a first snapshot of the social media; and
selecting the online advertisement to target the user as a function of the current topics identified.
2 Assignments
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Accused Products
Abstract
Techniques and systems for selecting one or more advertisements to target (e.g., send to, display to, etc.) a user are disclosed wherein the interests of the user are inferred based on current behaviors of social media. Social media is collected and categorized according to some predetermined criteria, such as keywords or outlinks in a post. As a function of the social media collected, current topics in the social media are identified and an advertisement, or advertisements, relating to the current topics is selected. Current topics may be those topics that are more popular, for example, in the social media at the instant a user enters an ad-enabled site.
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Citations
20 Claims
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1. A method for selecting an online advertisement to target a user, comprising:
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identifying current topics in social media according to a first snapshot of the social media; and selecting the online advertisement to target the user as a function of the current topics identified. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A method for selecting an online advertisement to target a user, comprising:
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monitoring social media, wherein inferences are made about the social media using some predetermined criteria, wherein the predetermined criteria includes at least one of the following; main topic of the post; links in a post that point to another website; keywords; persons, places, or brands mentioned in the post; sentiment of an author; and demographics of the author; taking a snapshot of social media, wherein the snapshot acquires the data about the inferences made at an instant the snapshot is taken; predicting the user'"'"'s interests as a function of the data acquired by the snapshot, wherein the data is used to find the current popular conversational topics; and selecting the online advertisement as a function of the prediction, wherein the selection is presented to a user on an ad-enabled site. - View Dependent Claims (14, 15, 16)
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17. A system for selecting an online advertisement to target a user, comprising:
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an inference component configured to make inferences about social media an acquisition component configured to take a snapshot of the inferences made by the inference component; a prediction component configured to predict the user'"'"'s interest as a function of the snapshot taken by the acquisition component; and a selection component configured to select the online advertisement that relates to the user'"'"'s predicted interests. - View Dependent Claims (18, 19, 20)
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Specification