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APPARATUS AND METHOD OF ON-LINE TRANSACTION

  • US 20100030660A1
  • Filed: 08/04/2008
  • Published: 02/04/2010
  • Est. Priority Date: 08/04/2008
  • Status: Abandoned Application
First Claim
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1. An entertainment device comprising:

  • a display device arranged to generate for display a representation of an online virtual environment, and to generate for display within said representation of the online virtual environment at least one avatar corresponding to users of at least one remote entertainment device interacting with the online virtual environment;

    a data communications device operable to receive respective configuration data for at least one of said avatars that determines their appearance, and operable to receive identification data identifying purchasable items visibly associated with a respective avatar;

    a query device operableto initiate a query of a first avatar in response to a user'"'"'s avatar encountering the first avatar within the online virtual environment, the first avatar corresponding to a user of one of the remote entertainment devices and the user'"'"'s avatar corresponding to a user of the entertainment device andto identify to the user of the entertainment device purchasable items visibly associated with said first avatar;

    wherein the data communications device is operable to transmit a purchase initiation request identifying an item for purchase, selected in response to a purchasable item visibly associated with said first avatar.

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