EFFICIENT AUCTIONING OF ELECTRONIC BILLBOARDS BY USING TRAFFIC ESTIMATION DATA FROM MOBILE PHONE SERVICE

• US 20100030706A1
• Filed: 07/29/2008
• Published: 02/04/2010
• Est. Priority Date: 07/29/2008
• Status: Abandoned Application

• Current Assignee: International Business Machines Corporation
• Original Assignee: Anbazhagan Mani, Rajan Ravindran, Ramakrishnan Kannan, Vasu Vallabhaneni
• Inventors: Ravindran, Rajan, Kannan, Ramakrishnan, Vallabhaneni, Vasu, Mani, Anbazhagan
• Application Number:
  US12/181,758
• Publication Number:
  US 20100030706A1
• Time in Patent Office: Days
• US Class Current: 705/400
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0283 Price estimation or determination
• CPC Class Codes: G06Q 30/0603 Catalogue ordering
• CPC Class Codes: G08G 1/20 Monitoring the location of vehicles belonging to a group, e.g. fleet of vehicles, countable or determined number of vehicles

Abstract

The present disclosure is a method for determining an auction reserve price for a display time slot on a billboard. The method may comprise requesting traffic information of an area in proximity of the location of the billboard from a mobile phone service provider and determining the auction reserve price for the display time slot utilizing a pricing model based on the traffic information.

Claims

1. A computer program product for determining an auction reserve price for a display time slot on a billboard, comprising:

computer usable program code configured to request from at least one mobile service provider a data set comprising traffic information of an area in proximity of the location of said billboard, said traffic information comprises a current traffic data, an estimated traffic data, and a historic traffic data;

computer usable program code configured to receive said data set from said at least one mobile service provider;

computer usable program code configured to retrieve from said data set a time slot specific traffic estimation, wherein said time slot specific traffic estimation indicates an estimated number of people or vehicles in proximity of the location of said billboard; and

computer usable program code configured to determine said auction reserve price for said display time slot utilizing a pricing model, wherein said pricing model is based on said time slot specific traffic estimation and a set of historic prices.