System and method for distributing content for use with entertainment creatives including consumer messaging

• US 20100030746A1
• Filed: 07/30/2008
• Published: 02/04/2010
• Est. Priority Date: 07/30/2008
• Status: Abandoned Application

• Current Assignee: Brand Affinity Technologies, Inc.
• Original Assignee: Brand Affinity Technologies, Inc.
• Inventors: Steelberg, Ryan, Steelberg, Chad
• Application Number:
  US12/221,058
• Publication Number:
  US 20100030746A1
• Time in Patent Office: Days
• US Class Current: N/A
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0283 Price estimation or determination

Abstract

A creative composition engine, system and method. The creative composition engine includes at least one vault having media assets, wherein the media assets include at least one avatar and at least one environment for placement of the at least one avatar, and a receiver for receiving at least one request for a creative. The request for creative may include a composition request for the at least one avatar, and a request for at least one other of the media assets. The at least one avatar may be a composed creative responsive to the at least one request for a creative, and wherein the composed creative further includes the at least one other of the media assets.

Claims

1. A creative composition engine, comprising:

at least one vault associated with at least one computerized memory comprising media assets, wherein the media assets comprise computer data indicative of at least one multimedia message and at least one environment for placement of the at least one multimedia message; and

a receiver associated with at least one processor for receiving at least one request for a creative from one of at least two communicatively interconnected network locations, wherein the request for creative comprises;

a composition request for the at least one multimedia message; and

a request for at least one other of the media assets comprising at least the at least one environment;

wherein the at least one multimedia message comprises a creative responsive to the at least one request for a creative, and wherein the creative further comprises the at least one other of the media assets.

2. The engine of claim 1, wherein the creative comprises an advertisement.

3. The engine of claim 1, wherein the creative comprises entertainment.

4. The engine of claim 1, wherein the environmental media asset comprises one selected from the group consisting of a movie, a television show, a music video, a music audio, a still photo, a video, a sporting event, a text message, a symbol, an emblem, a tagline, a press release, a publication, a web link, and a media capable of re-purposing.

5. The engine of claim 1, wherein said at least one vault further comprises a plurality of rules governing the creative.

6. The engine of claim 1, wherein said at least one vault further comprises a plurality of rules governing acceptable ones of the composition request.

7. The engine of claim 1, wherein said at least one vault further comprises a plurality of rules governing the request for the at least one other of the media assets.

8. The engine of claim 1, further comprising a delivery engine, associated with at least one processor, for delivering the creative.

9. The engine of claim 8, wherein said at least one processor associated with said delivery engine is apart from at least one of said vault and said receiver.

10. The engine of claim 8, wherein said delivery engine further comprises one of a pre-binding, a binding at request, and a late stage binding of the multimedia message and the at least one other media asset into the creative for delivery.

11. The engine of claim 1, wherein said at least one vault further comprises computer readable information associated with the media assets.

12. The engine of claim 11, wherein the computer readable information comprises metadata.

13. The engine of claim 1, wherein said at least one vault further comprises payment schema associated with ones of the media assets, and wherein ones of the payment schema differ from other ones of the payment schema.

14. The engine of claim 1, wherein said receiver comprises a recommendation engine.

15. The engine of claim 1, wherein one or more of the media assets has associated therewith a profile.

16. The engine of claim 1, further comprising an multimedia message composition tool, wherein the at least one multimedia message comprises an output of said multimedia message composition tool.

17. The engine of claim 16, wherein said receiver comprises said multimedia message composition tool.

18. The engine of claim 16, further comprising an multimedia message composition tool input, wherein said multimedia message composition tool input comprises a receiver of at least one uploaded image.

19. The engine of claim 18, wherein said multimedia message composition tool further comprises a cropping tool.

20. The engine of claim 18, wherein said multimedia message composition tool input comprises a generator of a three dimensional estimate of points of interest forming at least one contour of the at least one uploaded image.

21. A method of composing a creative, comprising:

receiving, at a first processor, a computer readable request for a creative from at least one other processor communicatively interconnected to said first processor;

accessing computer data indicative of at least one multimedia message responsive to said receiving a request;

assessing at least one other allowable computer readable media asset for association with the requested creative that is responsive to said receiving a request; and

combining the at least one multimedia message and the at least one other allowable media asset to generate the creative.

22. The method of claim 21, wherein said receiving a request comprises receiving a request for an advertisement.

23. The method of claim 21, wherein said receiving a request comprises receiving a request for entertainment.

24. The method of claim 21, wherein the at least one other allowable media asset comprises one selected from the group consisting of a movie, a television show, a music video, a music audio, a still photo, a video, a sporting event, a text message, a symbol, an emblem, a tagline, a press release, a publication, a web link, and a media capable of re-purposing.

25. The method of claim 21, wherein said assessing comprises enforcing ones of a plurality of computer programmable rules governing use of certain ones of the other media assets.

26. The method of claim 21, further comprising delivering the creative over a computerized communications network.

27. The method of claim 21, further comprising charging one of a plurality of payment schema for said combining, wherein ones of the payment schema differ from other ones of the payment schema.

28. The method of claim 21, further comprising, responsive to said assessing, recommending which of the other media assets are allowable.

29. The method of claim 21, further comprising composing the at least one multimedia message.

30. The method of claim 29, wherein said composing comprises receiving and cropping at least one uploaded image.

31. The method of claim 30, wherein said composing comprises generating a three dimensional avatar contour from the at least one uploaded image.