METHOD AND SYSTEM FOR ASSOCIATING ONE OR MORE CONTENTS WITH AN ELECTRONIC PAGE

• US 20100031136A1
• Filed: 11/02/2007
• Published: 02/04/2010
• Est. Priority Date: 11/09/2006
• Status: Active Grant

• Current Assignee: WISHFI PTE. LTD
• Original Assignee: WISHFI PTE. LTD
• Inventors: Chen, Kunlin, Chen, Shao-Chun, Okkonen, Harri
• Granted Patent: US 8,327,254 B2
• Time in Patent Office: Days
• US Class Current: 715/234
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A method and system for associating one or more contents with an electronic page. The method includes receiving a request for the electronic page from a user. The method further includes processing the request in a predefined manner. Thereafter, the method includes selecting one or more contents in response to processing the request. Further, the method includes rendering one or more contents along with the electronic page in a predetermined format.

Claims

1. A method for associating at least one content with an electronic page, the method comprising:

processing a request for the electronic page in a predefined manner;

selecting at least one content in response to processing the request; and

rendering the at least one content along with the electronic page in a predetermined format.

2. The method of claim 1, wherein processing the request for the electronic page in the predefined manner comprises:

embedding at least one script in the electronic page;

executing the request based on a plurality of parameters in response to embedding the at least one script.

3. The method of claim 2, wherein the step of executing comprises:

encrypting a Universal Resource Locator (URL) corresponding to the electronic page and at least one parameter of the plurality of parameters; and

associating the encrypted URL and the plurality of parameters to form a modified URL corresponding to the electronic page.

4. The method of claim 3, wherein the selecting step comprises identifying the at least one content based on at least one of the plurality of parameters and a content corresponding to the electronic page.

5. The method of claim 2, wherein the plurality of parameters comprises at least one of a user profile corresponding to a user requesting the electronic page, a set of user visited URLs, Internet Protocol (IP) Address corresponding to a computing device of the user and geographical information corresponding to the user.

6. The method of claim 5, wherein the user profile comprises at least one of an age, gender, a set content preferences and language.

7. The method of claim 1, wherein the rendering step comprises:

associating the at least one content with the electronic page.

8. The method of claim 1 further comprising performing a predefined action if the at least one content is blocked for a predetermined time interval.

9. The method of claim 8, wherein the predefined action comprises at least one of:

interrupting at least one service for a user; and

redirecting the user to a predefined electronic page.

10. The method of claim 9, wherein the user is redirected to the predefined electronic page in response to interrupting a service for the user.

11. The method of claim 1, wherein a content belonging to the at least one content is an advertisement.

12. The method of claim 1, wherein a content belonging to the at least one content is a toolbar.

13. The method of claim 1, wherein the predefined format comprises at least one of an in-page rendering of the at least one content, an off-page rendering of the at least one content and a frame-based rendering of the at least one content.

14. The method of claim 1, wherein the predefined format comprising splitting a browser into at least one frame, the at least one frame displaying at least one of the at least one content and a content corresponding to the electronic page.

15. An electronic device comprising:

a transceiver;

a processor, adaptively coupled to the transceiver and configured to;

process a request for an electronic page in a predefined manner;

retrieve at least one content in response to processing the request; and

render the at least one content along with the electronic page in a predetermined format.

16. The electronic device of claim 15 is one of a mobile device, a Personal Digital Access (PDA), a router, a computing device, an access point and a set top box.

17. A system for associating at least one content with an electronic page, the system comprising:

a processing module for processing a request for an electronic page in a predefined manner;

a selecting module for selecting at least one content in response to processing the request by the processor; and

a rendering module for rendering the at least one content along with the electronic page in a predetermined format.

18. The system of claim 17, wherein the processing module comprises:

an embedding module for embedding at least one script in the electronic page requested; and

an executing module for executing the request based on a plurality of parameters in response to embedding the at least one script.

19. The system of claim 18, wherein the executing module comprises:

an encrypting module for encrypting a Universal Resource Locator (URL) corresponding to the request for the electronic page and a plurality of parameters; and

an associating module for associating the encrypted URL and the plurality of parameters to form a modified URL corresponding to the electronic page.

20. The system of claim 17 further comprising a redirecting module for redirecting a user to a predefined electronic page when the at least one content is blocked for a predetermined time interval.

21. The system of claim 17 further comprising a storing module for storing the at least one content.

22. A computer program product comprising a computer usable medium having a computer readable program code embodied therein for associating at least one content along with an electronic page, the computer program code performing:

processing the request for the electronic page in a predefined manner;

selecting at least one content in response to processing the request; and

rendering the at least one content along with the electronic page in a predetermined format.