INCENTIVIZING COMMERCE BY REGIONALLY LOCALIZED BROADCAST SIGNAL IN CONJUNCTION WITH AUTOMATIC FEEDBACK OR FILTERING

• US 20100031284A1
• Filed: 08/01/2008
• Published: 02/04/2010
• Est. Priority Date: 08/01/2008
• Status: Active Grant

• Current Assignee: Sony Interactive Entertainment LLC (Sony Group Corp.)
• Original Assignee: Sony Computer Entertainment America (Sony Group Corp.)
• Inventors: MIYAKI, KEN
• Granted Patent: US 9,098,839 B2
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: G06Q 20/12 specially adapted for electronic shopping systems
• CPC Class Codes: G06Q 20/389 Keeping log of transactions for guaranteeing non-repudiation of a transaction
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: H04N 21/2543 Billing , e.g. for subscription services payment schemes, architectures or protocols G06Q20/00; e-commerce G06Q30/00; arrangements for billing for the use of broadcast information or broadcast-related information H04H60/21
• CPC Class Codes: H04N 21/25841 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; arrangements for identifying locations of receiving stations in broadcast systems H04H60/51; location of the user terminal in data switching networks H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/41407 embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57
• CPC Class Codes: H04N 21/41422 located in transportation means, e.g. personal vehicle arrangements specially adapted for transportation systems in broadcast systems H04H20/62
• CPC Class Codes: H04N 21/44213 Monitoring of end-user related data arrangements for monitoring the users' behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/44222 Analytics of user selections, e.g. selection of programs or purchase activity monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/4784 receiving rewards
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

A method for digital commerce in conjunction with a digital broadcast, the method may comprise: a) receiving a digital broadcast signal with a receiving device, wherein the digital broadcast signal includes a commercial message and ancillary data associated with the commercial message; b) presenting the commercial message with a display device associated with the digital broadcast receiving device if a predetermined condition exists; c) generating response information using the ancillary data, wherein the response information is usable to determine an effectiveness of the commercial message in generating a response of a percipient of the commercial message; and d) transmitting the response information if a commercial transaction associated with the commercial message is completed. An alternative method may include a), b) and determining an effectiveness of the commercial message in generating a response of a percipient of the commercial message.

Claims

1. A method for digital commerce in conjunction with a digital broadcast, the method comprising:

a) receiving a digital broadcast signal with a receiving device, wherein the digital broadcast signal includes a commercial message and ancillary data associated with the commercial message;

b) presenting the commercial message with a display device associated with the digital broadcast receiving device if a predetermined condition exists;

c) generating response information using the ancillary data, wherein the response information is usable to determine an effectiveness of the commercial message in generating a response of a percipient of the commercial message; and

d) transmitting the response information if a commercial transaction associated with the commercial message is completed.

2. The method of claim 1, further comprising applying a presentation filter to the commercial message to determine the predetermined condition.

3. The method of claim 2 wherein the filter is based on a time, location, user profile, or input from an ancillary device.

4. The method of claim 2 wherein the presentation filter is configured such that the message is presented when the device is in a predetermined region of space, a predetermined region of time or a predetermined region of space and time.

5. The method of claim 2 wherein the presentation filter is based on input from an ancillary device in communication with the receiving device.

6. The method of claim 2 wherein the ancillary data includes information usable by the presentation filter to determine whether the predetermined condition exists.

7. The method of claim 2, further comprising applying a supplemental filter to arbitrate a presentation hierarchy for two or more commercial messages satisfying a given presentation criteria of the presentation filter.

8. The method of claim 2 wherein the presentation filter is determined by a manufacturer or distributor of the digital broadcast receiving device.

9. The method of claim 2 wherein the presentation filter is determined by a user of the digital broadcast receiving device.

10. The method of claim 2 wherein the presentation filter is determined by a broadcaster of the digital broadcast signal.

11. The method of claim 1 wherein the commercial message includes a coupon.

12. The method of claim 10 wherein d) includes transmitting information indicating redemption of the coupon.

13. The method of claim 10 wherein c) includes generating information usable in tracking a perception of the coupon by the percipient.

14. The method of claim 1, further comprising storing the commercial message with the digital broadcast receiving device.

15. The method of claim 1, wherein d) includes transmitting information reporting storage of the commercial message to a clearinghouse.

16. The method of claim 1 wherein d) includes transmitting the response information to an ancillary device.

17. The method of claim 1 wherein d) includes transmitting information reporting completion of the commercial transaction to a clearinghouse.

18. The method of claim 1, further comprising determining an effectiveness of the commercial message in generating a predetermined response of a percipient of the commercial message.

19. A method for digital commerce in conjunction with a digital broadcast, the method comprising:

a) receiving a digital broadcast signal with the receiving device, wherein the digital broadcast signal includes a commercial message,

b) presenting the commercial message with a display device associated with the digital broadcast receiving device if a predetermined condition exists, and

c) determining an effectiveness of the commercial message in generating a response of a percipient of the commercial message.

20. A digital broadcast receiving device, comprising:

a digital broadcast receiver, configured to receive programming over one or more digital broadcast channels;

a processor coupled to the digital broadcast receiver;

a display device;

a memory coupled to the processor;

a set of processor executable instructions embodied in the memory and executable by the processor, wherein the instructions are configured to implement a method for digital commerce in conjunction with a digital broadcast, the method comprising;

a) receiving a digital broadcast signal with a receiving device, wherein the digital broadcast signal includes a commercial message and ancillary data associated with the commercial message;

b) presenting the commercial message with a display device associated with the digital broadcast receiving device if a predetermined condition exists;

c) generating response information using the ancillary data, wherein the response information is usable to determine an effectiveness of the commercial message in generating a response of a percipient of the commercial message; and

d) transmitting the response information if a commercial transaction associated with the commercial message is completed.