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INCENTIVIZING COMMERCE BY REGIONALLY LOCALIZED BROADCAST SIGNAL IN CONJUNCTION WITH AUTOMATIC FEEDBACK OR FILTERING

  • US 20100031284A1
  • Filed: 08/01/2008
  • Published: 02/04/2010
  • Est. Priority Date: 08/01/2008
  • Status: Active Grant
First Claim
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1. A method for digital commerce in conjunction with a digital broadcast, the method comprising:

  • a) receiving a digital broadcast signal with a receiving device, wherein the digital broadcast signal includes a commercial message and ancillary data associated with the commercial message;

    b) presenting the commercial message with a display device associated with the digital broadcast receiving device if a predetermined condition exists;

    c) generating response information using the ancillary data, wherein the response information is usable to determine an effectiveness of the commercial message in generating a response of a percipient of the commercial message; and

    d) transmitting the response information if a commercial transaction associated with the commercial message is completed.

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