AUTOMATION-RESISTANT, ADVERTISING-MERGED INTERACTIVE SERVICES
First Claim
1. A system for implementing an interactive service, comprising:
- an interactive service having one or more functions associated therewith; and
a functionality invocation component that delivers a multimedia object within the interactive service, wherein one or more functions of the interactive service are invoked by performance of a user interaction with the multimedia object identified from a predetermined class of user interactions.
3 Assignments
0 Petitions
Accused Products
Abstract
Systems and methodologies for implementing automation-resistant interactive computing services are provided herein. Function invocation mechanisms can be utilized as described herein to facilitate invocation and/or activation of one or more functions of an interactive service upon performance of an interaction falling within a predefined class of interaction with selected multimedia content. The described functionality invocation mechanisms can operate similarly to a traditional captcha image by requiring interaction that is easily understandable and performable by a human user but is prohibitively difficult for an automated program to carry out. Techniques such as masking relationships between user interaction and function invocation and varying elements of the selected multimedia content for respective accesses can be utilized to provide additional resistance to automation. Described invocation mechanisms can additionally be merged with advertising, which can optionally be targeted to a particular user(s).
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Citations
20 Claims
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1. A system for implementing an interactive service, comprising:
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an interactive service having one or more functions associated therewith; and a functionality invocation component that delivers a multimedia object within the interactive service, wherein one or more functions of the interactive service are invoked by performance of a user interaction with the multimedia object identified from a predetermined class of user interactions. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 19)
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14. A method of preventing automation of an interactive service, comprising:
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identifying a function of an interactive service for which automation is to be prevented; identifying advertising features to be delivered within the interactive service; creating a multimedia object using multimedia content that includes the identified advertising features; defining a set of desired interactions with the multimedia object; and presenting the multimedia object with the identified function of the interactive service such that the function is invoked upon a user interaction with the multimedia object belonging to the defined set of desired interactions therewith. - View Dependent Claims (15, 16, 17, 18)
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20. A system for enabling invocation of a function of an interactive service, comprising:
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means for identifying a function within an interactive service to be restricted to non-automated use; means for selecting one or more multimedia objects respectively having at least one advertising element incorporated therein; means for defining a desired class of interactions with respect to the one or more multimedia objects; means for delivering the one or more multimedia objects and natural language instructions relating to the desired interaction therewith within the interactive service; means for receiving data relating to interaction with the one or more multimedia objects; and means for invoking the identified function of the interactive service upon determining that the data indicates performance of an interaction belonging to the defined class of desired interactions with the one or more multimedia objects.
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Specification