PROMOTIONAL ASSEMBLY

• US 20100032936A1
• Filed: 05/25/2007
• Published: 02/11/2010
• Est. Priority Date: 05/25/2006
• Status: Active Grant

• Current Assignee: The Meyers Printing Companies, Inc.
• Original Assignee: The Meyers Printing Companies, Inc.
• Inventors: Meis, James R., Madson, Kent A., Temple, Gregg R., Moffett, Matthew J., Cygan, Robert J., Rice, Franklin R., Lund, Lee R., Anderson, Timm R.
• Granted Patent: US 7,954,721 B2
• Time in Patent Office: Days
• US Class Current: 283/100
• CPC Class Codes: G09F 1/00 Cardboard or like show-cards of foldable or flexible material
• CPC Class Codes: G09F 23/00 Advertising on or in specific articles, e.g. ashtrays, letter-boxes on or in vehicles G09F21/00
• CPC Class Codes: Y10T 29/49826 Assembling or joining

Abstract

A promotional sheet assembly assembleable from components of a single material web processed in a multi-station press is provided. The assembly includes opposing surfaces bearing printed information and/or indicia thereon, and a consumer premium delimited by one or more of visible, revealable, and/or machine readable information.

Claims

1-34. -34. (canceled)

35. A promotional sheet assembly assembleable from components of a single material web processed in a multi-station press, said assembly comprising opposing surfaces bearing printed information and/or indicia thereon, and a consumer premium delimited by one or more of visible, revealable, and/or machine readable information.

36. The promotional sheet assembly of claim 35 wherein said premium comprises one or more consumer redeemable coupons.

37. The promotional sheet assembly of claim 35 wherein said premium comprises an access code.

38. The promotional sheet assembly of claim 35 wherein said premium comprises a subscription code.

39. The promotional sheet assembly of claim 35 wherein said premium comprises a membership code.

40. The promotional sheet assembly of claim 35 wherein said premium comprises a prepaid service card.

41. The promotional sheet assembly of claim 35 wherein said premium comprises a prepaid merchandise.

42. The promotional sheet assembly of claim 35 wherein said premium comprises a activateable service card.

43. The promotional sheet assembly of claim 35 wherein said premium comprises an activateable merchandise card.

44. The promotional sheet assembly of claim 35 wherein said premium comprises a disengageable subassembly of the assembly.

45. The promotional sheet assembly of claim 44 wherein said disengageable subassembly comprises a transaction card.

46. The promotional sheet assembly of claim 44 wherein said disengageable subassembly comprises a key fob.

47. The promotional sheet assembly of claim 44 wherein said disengageable subassembly comprises a single component.

48. The promotional sheet assembly of claim 44 wherein said disengageable subassembly comprises greater than one component.

49. The promotional sheet assembly of claim 49 wherein components of said greater than one component of said disengageable subassembly are themselves disengageable from each other.

50. A method of manufacture of a promotional consumer assembly comprising the steps of:

a. selectively applying commercial indicia to a first surface of a single material in a multi-station press, a first portion of portions of said first surface of a single material thereby bearing a first commercial indicia, a second portion of portions of said first surface of a single material thereby bearing a second commercial indicia;

b. selectively applying variable indicia to areas of a first portion of portions of a second surface of the single material so as to define a plurality of variable indicia fields for said first portion; and

,

c. selectively operating upon areas of an entirety of the single material, said areas registerable with said plurality of variable indicia fields for said first portion of portions of the second surface of the single material.

51. A promotional article comprising coextensive first and second panels selectively and directly united to and with each other,

said first panel having first and second surfaces, said first surface of said first panel defining a first exterior surface for the promotional article, said second surface of said first panel including at least a single information field containing information,

said second panel having first and second surfaces, and an area overlaying an information field of said at least a single information field of said second surface of said first panel, said first surface of said second panel defining a second exterior surface for the promotional article, said second surface of said second panel being immediately adjacent said second surface of said first panel, said area overlaying an information field of said at least a single information field of said second surface of said first panel adapted such that select manipulation of said area overlaying an information field of said at least a single information field reveals information of said at least a single information field containing information underlying same.

52. The promotional article of claim 51 wherein said first and second panels comprise substantially identical material.

53. The promotional article of claim 51 wherein said first and second panels originate from a single sheet material.

54. The promotional article of claim 51 wherein said first and second panels comprise card stock.

55. The promotional article of claim 51 wherein said second surface of said first panel includes a further information field of said at least a single information field containing information.

56. The promotional article of claim 55 wherein said further information field is visible via a cut-out of said second panel.

57. The promotional article of claim 51 wherein said second surface of said first panel includes a further information field of said at least a single information field containing information, said further information field adjacent to said information field of said at least a single information field containing information.

58. The promotional article of claim 57 wherein said further information field is visible via a cut-out of said second panel.

59. The promotional article of claim 51 wherein selective union of coextensive first and second panels delimits a compartment for housing a machine readable data storage article.

60. The promotional article of claim 51 further comprising a compartment for housing a machine readable data storage article between portions of said first and second panels.

61. The promotional article of claim 60 wherein said compartment is accessible via an edge of the article.

62. The promotional article of claim 60 wherein said second panel includes a relief area permitting displacement of a portion of said second panel in furtherance of receipt and retention of the machine readable data storage article in said compartment.

63. The promotional article of claim 62 wherein said relief area is delimited by opposingly paired slits.

64. The promotional article of claim 62 wherein said second panel includes a cut-out to permit viewing of a portion of the machine-readable data storage article housed within said compartment.

65. The promotional article of claim 62 wherein said second panel includes an elongate cut-out to permit viewing of an edge portion of the machine-readable data storage article housed within said compartment.

66. The promotional article of claim 51 further comprising a line of weakness through the panels of the article so as to define a disintegratable promotional subassembly.

67. The promotional article of claim 66 wherein said disintegratable promotional subassembly is configured to meet ISO specifications for transaction cards.

68. The promotional article of claim 66 wherein said disintegratable promotional subassembly comprises a transaction card.

69. The promotional article of claim 68 wherein said transaction card includes said portion of said second panel overlaying an information field of said at least a single information field.

70. The promotional article of claim 68 wherein said transaction card includes a machine-readable information field containing machine-readable information.

71. The promotional article of claim 68 wherein said disintegratable promotional subassembly further comprises a key fob separable from said transaction card.

72. The promotional article of claim 66 wherein said disintegratable promotional subassembly comprises a line of weakness delimiting detachable elements.

73. The promotional article of claim 72 wherein said detachable elements comprise a transaction card and a key fob.