UNIVERSAL DISPLAY EXPOSURE MONITOR USING PERSONAL LOCATOR SERVICE

• US 20100033322A1
• Filed: 09/21/2009
• Published: 02/11/2010
• Est. Priority Date: 08/13/2003
• Status: Active Grant

• Current Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Original Assignee: Eugene L. Flanagan III, Jack C. Crystal, Jack K. Zhang, James M. Jensen
• Inventors: ZHANG, JACK K., Crystal, Jack C., Jensen, James M., Flanagan, Eugene L. III
• Granted Patent: US 8,098,152 B2
• Time in Patent Office: Days
• US Class Current: 340/539.130
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Systems, methods and devices for gathering data concerning exposure of predetermined survey participants to media displays are provided. A portable monitor is arranged to receive certain types of terrestrial-based signals, and in some specific cases, satellite-based signals, and to use such signals to generate location data indicative of a location of the portable monitor. The location data and stored media display data is analyzed to evaluate the survey participant'"'"'s exposure to one or more media displays.

Claims

1. A method for measuring the exposure of a survey participant to a media display, the method comprising the steps of:

generating location data indicative of a location of a portable monitor arranged to be carried on the person of the survey participant based upon a technique comprising at least one of an angle of arrival technique, a time difference of arrival technique, an enhanced signal strength technique, a location fingerprinting technique, and an ultra wideband location technique; and

analyzing the location data and stored media display data to evaluate the survey participant'"'"'s exposure to one or more media displays.