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UNIVERSAL DISPLAY EXPOSURE MONITOR USING PERSONAL LOCATOR SERVICE

  • US 20100033322A1
  • Filed: 09/21/2009
  • Published: 02/11/2010
  • Est. Priority Date: 08/13/2003
  • Status: Active Grant
First Claim
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1. A method for measuring the exposure of a survey participant to a media display, the method comprising the steps of:

  • generating location data indicative of a location of a portable monitor arranged to be carried on the person of the survey participant based upon a technique comprising at least one of an angle of arrival technique, a time difference of arrival technique, an enhanced signal strength technique, a location fingerprinting technique, and an ultra wideband location technique; and

    analyzing the location data and stored media display data to evaluate the survey participant'"'"'s exposure to one or more media displays.

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