UNIVERSAL DISPLAY EXPOSURE MONITOR USING PERSONAL LOCATOR SERVICE
First Claim
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1. A method for measuring the exposure of a survey participant to a media display, the method comprising the steps of:
- generating location data indicative of a location of a portable monitor arranged to be carried on the person of the survey participant based upon a technique comprising at least one of an angle of arrival technique, a time difference of arrival technique, an enhanced signal strength technique, a location fingerprinting technique, and an ultra wideband location technique; and
analyzing the location data and stored media display data to evaluate the survey participant'"'"'s exposure to one or more media displays.
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Abstract
Systems, methods and devices for gathering data concerning exposure of predetermined survey participants to media displays are provided. A portable monitor is arranged to receive certain types of terrestrial-based signals, and in some specific cases, satellite-based signals, and to use such signals to generate location data indicative of a location of the portable monitor. The location data and stored media display data is analyzed to evaluate the survey participant'"'"'s exposure to one or more media displays.
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Citations
1 Claim
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1. A method for measuring the exposure of a survey participant to a media display, the method comprising the steps of:
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generating location data indicative of a location of a portable monitor arranged to be carried on the person of the survey participant based upon a technique comprising at least one of an angle of arrival technique, a time difference of arrival technique, an enhanced signal strength technique, a location fingerprinting technique, and an ultra wideband location technique; and analyzing the location data and stored media display data to evaluate the survey participant'"'"'s exposure to one or more media displays.
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Specification