MODULATION OF GEO-TARGETING CONFIDENCE THRESHOLDS IN NETWORK ADVERTISING SYSTEMS

• US 20100036710A1
• Filed: 08/05/2008
• Published: 02/11/2010
• Est. Priority Date: 08/05/2008
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Ames, Glen
• Application Number:
  US12/186,307
• Publication Number:
  US 20100036710A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 10/0875 Itemisation or classification of parts, supplies or services, e.g. bill of materials
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Particular embodiments of the present invention are related to a digital media benefit attachment mechanism for generating or attaching revenue rights and other benefits to one or more entities associated with socially distributed media.

Claims

1. A method for resolving a confidence factor used by a geo-targeting system, comprising

identifying an impression demand for a time interval for a geographic location;

estimating impression inventory for the geographic location during the time interval, wherein the impression inventory for the geographic location varies as a function of confidence factor; and

setting a threshold confidence factor used by a geo-targeting system during the time interval based on the impression inventory for the geographic location and the impression demand for the geographic location.

2. The method of claim 1 wherein the threshold confidence factor is set to the greatest confidence factor where the impression inventory for the geographic location satisfies the impression demand for the geographic location.

3. The method of claim 2 wherein the threshold confidence factor is set to the greater of a minimum threshold confidence factor and the greatest confidence factor where the impression inventory for the geographic location satisfies the impression demand for the geographic location.

4. The method of claim 1 further comprising filtering one or more geo-targeting data elements corresponding to a user based on the threshold confidence factor for the geographic location.

5. The method of claim 4 further comprising selecting one or more geo-targeted ads based on the filtered geo-targeting data.

6. The method of claim 1 wherein the geographic location is selected from a group comprising zip code, city, metropolitan area, state, region and country.

7. The method of claim 1 further comprising constructing a model, for the geographic location, that expresses a relationship between available page view inventory and confidence factors of a geo-targeting system.

8. An apparatus, comprising:

one or more processors;

one or more network interfaces;

a memory; and

computer-executable instructions carried on a computer readable medium, the instructions associated with a geo-targeting ad delivery service, the instructions readable by the one more processors, the instructions, when read and executed, for causing the one or more processors to;

identify an impression demand for a time interval for a geographic location;

estimate impression inventory for the geographic location during the time interval, wherein the impression inventory for the geographic location varies as a function of confidence factor; and

set a threshold confidence factor used by a geo-targeting system during the time interval based on the impression inventory for the geographic location and the impression demand for the geographic location.

9. The apparatus of claim 8 wherein the threshold confidence factor is set to the greatest confidence factor where the impression inventory for the geographic location satisfies the impression demand for the geographic location.

10. The apparatus of claim 9 wherein the threshold confidence factor is set to the greater of a minimum threshold confidence factor and the greatest confidence factor where the impression inventory for the geographic location satisfies the impression demand for the geographic location.

11. The apparatus of claim 8 further comprising computer-executable instructions for causing the one or more processors to filter one or more geo-targeting data elements corresponding to a user based on the threshold confidence factor for the geographic location.

12. The apparatus of claim 11 further comprising computer-executable instructions for causing the one or more processors to select one or more geo-targeted ads based on the filtered geo-targeting data.

13. The apparatus of claim 8 wherein the geographic location is selected from a group comprising zip code, city, metropolitan area, state, region and country.

14. The apparatus of claim 8 further comprising computer-executable instructions for causing the one or more processors to construct a model, for the geographic location, that expresses a relationship between available page view inventory and confidence factors of a geo-targeting system.

15. An article of manufacture comprising;

a computer readable medium; and

computer-executable instructions carried on the computer readable medium, the instructions associated with a geo-targeting ad delivery service, the instructions readable by a processor, the instructions, when read and executed, for causing the processor to;

identify an impression demand for a time interval for a geographic location;

estimate impression inventory for the geographic location during the time interval, wherein the impression inventory for the geographic location varies as a function of confidence factor; and

set a threshold confidence factor used by a geo-targeting system during the time interval based on the impression inventory for the geographic location and the impression demand for the geographic location.

16. The article of manufacture of claim 15 further comprising computer-executable instructions for causing the one or more processors Lo construct a model, for the geographic location, that expresses a relationship between available page view inventory and confidence factors of a geo-targeting system.

17. The article of manufacture of claim 16 further comprising computer-executable instructions for causing the one or more processors to filter one or more geo-targeting data elements corresponding to a user based on the threshold confidence factor for the geographic location.

18. The article of manufacture of claim 17 further comprising computer-executable instructions for causing the one or more processors to select one or more geo-targeted ads based on the filtered geo-targeting data.

19. A method comprising

receiving a request for targeted content, wherein the request includes a user identifier;

accessing a geo-targeting system for geographic location data associated with the user identifier, wherein the geographic location information comprises a geographic location and a confidence factor;

qualifying the geographic location information by applying a threshold confidence factor corresponding to a geographic location to the confidence factor provided by the geo-targeting system; and

accessing a data store of targeted content items, wherein one or more of the target content items is associated with a geographic targeting parameter; and

selecting one or more target content items based at least in part on the qualified geographic location information and geographic targeting parameters associated with the one or more target content items.

20. The method of claim 19 wherein the threshold confidence factor is set to the greater of a minimum threshold confidence factor and the greatest confidence factor where impression inventory for the geographic location satisfies an impression demand for the geographic location.