UBIQUITOUS INTENT-BASED CUSTOMER INCENTIVE SCHEME

• US 20100036720A1
• Filed: 04/11/2008
• Published: 02/11/2010
• Est. Priority Date: 04/11/2008
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Utter, Brian James, Apter, Zachary A., Jain, Kamal, Gounares, Alexander
• Application Number:
  US12/101,831
• Publication Number:
  US 20100036720A1
• Time in Patent Office: Days
• US Class Current: 705/14.130
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0211 Determining the effectiveness of discounts or incentives
• CPC Class Codes: G06Q 30/0232 Frequent usage rewards other than merchandise, cash or travel
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0245 Surveys

Abstract

System(s) and method(s) are provided to compensate an agent in exchange for the agent'"'"'s intent in transacting with a service platform. Compensation can be effected in online and offline domains, and intent can be conveyed online or offline. Compensation is funded through advertisement spending, and advertisement impressions facilitate compensation delivery. The service platform that compensated the agent extracts intent through explicit or implicit expressions which can be collected online or offline. Offline expressions can be delivered through wearable indicia. Compensation can be delivered wirelessly offline or online to a device operated by the agent. Agent and agent'"'"'s device(s) registration afford service platform to deliver adaptive compensation customized to the agent, and advertisement(s) with format and content optimized for the agent'"'"'s device. To drive agent'"'"'s commercial transactions, offline location services and online location information facilitate delivery of advertisement and associated compensation based in part on agent'"'"'s intent and location.

Claims

1. A system to compensate an agent in exchange for the agent'"'"'s intent in transacting with a service platform, the system comprising:

a component that registers an agent and a set of devices operated by the agent;

a component that extracts intent from received information associated with the registered agent;

the information received at least in one of an offline domain or an online domain;

a component that compensates the agent via advertisement spend in return for the extracted agent'"'"'s intent.

2. The system of claim 1, further comprising a storage component that retains intelligence on a registered agent.

3. The system of claim 2, further comprising an advertisement spend management component that allocates an advertisement payment towards compensation.

4. The system of claim 2, further comprising an advertisement management component that displays an advertisement that is associated with the extracted intent and carries a compensation.

5. The system of claim 4, wherein the advertisement is displayed in at least one of an offline domain or an online domain.

6. The system of claim 4, wherein the compensation is delivered through an agent'"'"'s action elicited through the advertisement.

7. The system of claim 4, wherein the advertisement management component includes:

an advertisement content store that retains advertisement content;

a component that optimizes an advertisement'"'"'s content in accordance with the intelligence stored on the registered agent;

a component that optimizes an advertisement'"'"'s format in accordance with at least one device in the set of registered devices; and

a component that analyzes a registered agent'"'"'s response to an optimized advertisement.

8. The system of claim 1, the component that extracts intent further comprises:

an information collection component that gathers at least one of a set of implicit expressions or a set of explicit expressions;

a privacy component that vets the gathered expressions according to an agent'"'"'s privacy profile; and

an analysis component that processes the vetted expressions and infers an intent.

9. The system of claim 8, wherein the set of implicit expressions includes visual and aural expressions, and the set of explicit expressions comprises wearable indicia.

10. The system of claim 1, the component that compensates the registered agent includes:

a component that accounts awarded compensation to a registered agent;

an antifraud component that mitigates fraudulent compensation; and

a component that retains compensation records.

11. A method for ubiquitous intent-based compensation of an agent in exchange for the agent'"'"'s intent in transacting with a service platform, the method comprising:

registering an agent;

extracting a commercial intent of the registered agent through at least one of a set of offline expressions or a set of online expressions;

assessing the legitimacy of the extracted commercial intent;

compensating the registered agent in exchange for the agent'"'"'s legitimate commercial intent.

12. The method of claim 11, further comprising storing a record of the registered agent'"'"'s compensation.

13. The method of claim 11, further comprising registering a set of devices operated by the agent.

14. The method of claim 13, further comprising storing agent'"'"'s intelligence through the registration process.

15. The method of claim 13, compensating the registered agent in exchange for the agent'"'"'s legitimate commercial intent further comprising:

conveying an advertisement that carries a compensation based at least in part on the agent'"'"'s commercial intent;

determining an agent'"'"'s action in response to the advertisement;

determining the agent'"'"'s action is an eligible action based at least in part on the advertisement'"'"'s content; and

compensating the agent through at least one of a direct payment or a reward token.

16. The method of claim 15, conveying an advertisement that carries a compensation based at least in part on the agent'"'"'s commercial intent further comprising:

receiving a payment to display the advertisement;

allocating a portion of the payment to compensate an agent based at least in part on an agent'"'"'s commercial intent; and

delivering an adversing associated with the agent'"'"'s commercial intent.

17. The method of claim 16, further comprising:

receiving an advertisement content;

storing the advertising content; and

optimizing the advertisement content for the set of registered devices operated by the agent; and

optimizing an advertisement format for the set of devices operated by the agent.

18. The method of claim 13, further comprising:

determining the agent'"'"'s location; and

conveying an advertisement that carries a compensation based at least in part on the agent'"'"'s location.

19. The method of claim 18, wherein the agent'"'"'s location is at least one of an offline position or an online location.

20. A method for driving an agent'"'"'s commercial transaction through intent-based advertisements;

the method comprising;

displaying an advertisement associated with an intent-based compensation and optimized for an agent'"'"'s device, wherein the advertisement is displayed in at least one of an offline domain or an online domain;

probing an agent'"'"'s response to the optimized advertisement; and

adjusting the compensation associated with the advertisement according the agent'"'"'s response.