Method of Tracking the Impact of Paid Search on Offline Sales
First Claim
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1. A method of tracking the impact of paid search on offline sales comprising the steps of:
- a. creating a merchant'"'"'s paid search ad with keyword(s) insertion in the destination URL;
b. performing of a search by a consumer;
c. applying a unique promotional code, barcode, or other tracking code to the search keyword(s);
d. delivering advertisements embedded with the unique promotional code to consumers;
e. accepting said unique promotional code at registered merchants for the purchase of goods and/or services or any other desired action by a registered merchant;
f. tracking of the unique promotional code at the registered merchant and association with the consumer'"'"'s purchase of goods and/or services or other desired action;
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Abstract
A method whereby internet search keyword(s) can be associated with a purchase at an offline merchant. The process empowers the merchant to optimize bids to invest more money in keyword(s) with a stronger return on investment and less money in keyword(s) with a lower return on investment.
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Citations
21 Claims
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1. A method of tracking the impact of paid search on offline sales comprising the steps of:
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a. creating a merchant'"'"'s paid search ad with keyword(s) insertion in the destination URL; b. performing of a search by a consumer; c. applying a unique promotional code, barcode, or other tracking code to the search keyword(s); d. delivering advertisements embedded with the unique promotional code to consumers; e. accepting said unique promotional code at registered merchants for the purchase of goods and/or services or any other desired action by a registered merchant; f. tracking of the unique promotional code at the registered merchant and association with the consumer'"'"'s purchase of goods and/or services or other desired action; - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21)
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Specification