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Method of Tracking the Impact of Paid Search on Offline Sales

  • US 20100036727A1
  • Filed: 07/21/2009
  • Published: 02/11/2010
  • Est. Priority Date: 08/07/2008
  • Status: Abandoned Application
First Claim
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1. A method of tracking the impact of paid search on offline sales comprising the steps of:

  • a. creating a merchant'"'"'s paid search ad with keyword(s) insertion in the destination URL;

    b. performing of a search by a consumer;

    c. applying a unique promotional code, barcode, or other tracking code to the search keyword(s);

    d. delivering advertisements embedded with the unique promotional code to consumers;

    e. accepting said unique promotional code at registered merchants for the purchase of goods and/or services or any other desired action by a registered merchant;

    f. tracking of the unique promotional code at the registered merchant and association with the consumer'"'"'s purchase of goods and/or services or other desired action;

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