Method of Tracking the Impact of Paid Search on Offline Sales

• US 20100036727A1
• Filed: 07/21/2009
• Published: 02/11/2010
• Est. Priority Date: 08/07/2008
• Status: Abandoned Application

• Current Assignee: Oncard Marketing Incorporated (Neptune Retail Solutions)
• Original Assignee: Oncard Marketing Incorporated (Neptune Retail Solutions)
• Inventors: Hansen, Gregory, Treiber, Johnathan A., Sarelson, Seth H.
• Application Number:
  US12/506,463
• Publication Number:
  US 20100036727A1
• Time in Patent Office: Days
• US Class Current: 705/14.450
• CPC Class Codes: G06F 16/9566 URL specific, e.g. using aliases, detecting broken or misspelled links
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0211 Determining the effectiveness of discounts or incentives
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

A method whereby internet search keyword(s) can be associated with a purchase at an offline merchant. The process empowers the merchant to optimize bids to invest more money in keyword(s) with a stronger return on investment and less money in keyword(s) with a lower return on investment.

Claims

1. A method of tracking the impact of paid search on offline sales comprising the steps of:

a. creating a merchant'"'"'s paid search ad with keyword(s) insertion in the destination URL;

b. performing of a search by a consumer;

c. applying a unique promotional code, barcode, or other tracking code to the search keyword(s);

d. delivering advertisements embedded with the unique promotional code to consumers;

e. accepting said unique promotional code at registered merchants for the purchase of goods and/or services or any other desired action by a registered merchant;

f. tracking of the unique promotional code at the registered merchant and association with the consumer'"'"'s purchase of goods and/or services or other desired action;

2. The method of claim 1, wherein the step of creating a merchant'"'"'s paid search ad with keyword(s) insertion in the destination URL can be performed by several different entities including, but not limited to the merchant, SEMNs, media companies, paid search advertising agencies, search affiliates, affiliate sales networks, marketers, and combinations thereof.

3. The method of claim 1, wherein the step of performing of a search by a consumer can be performed by several different entities including, but not limited to the consumer.

4. The method of claim 1, wherein said consumer is taken from the group consisting of an individual, a group, an organization, a business, a private entity, a commercial entity, a government entity and combinations thereof.

5. The method of claim 1, wherein the step of applying a unique promotional code, barcode, or other tracking code to the search keyword(s) can be performed by several different entities including, but not limited to the merchant, SEMNs, media companies, paid search advertising agencies, search affiliates, affiliate sales networks, marketers, and combinations thereof.

6. The method of claim 1, wherein the step of delivering advertisements to consumers can be performed by several different entities including, but not limited to rewards/loyalty programs, magazines, newspapers, printers, television networks, radio stations, web portals, blogs, search engines, internet websites, intranet websites, email marketers, video games, marketers, SEMNs, financial institutions, banks, payments processors, mobile media companies, payment vehicle associations, affinity organizations, payment card issuers, merchants, media companies, and combinations thereof.

7. The method of claim 1, wherein said advertisement is taken from the group consisting of mail, email, SMS messages, MMS message, GPS advertisements, interactive voice responses, magazines, newspapers, mobile media, direct mail ads, shared mail ads, billboards, signs, movie ads, television ads, radio ads, web portals, blogs, search engines, internet website ads, banner ads, popup ads, intranet websites, video games, podcasts, printed coupons, printable coupons, and any other type of print or interactive media and combinations thereof.

8. The method of claim 1 wherein the step of accepting the unique promotional code at registered merchant for the purchase of goods and/or services or any other action desired by a merchant can be performed by several different entities including, but not limited to, merchants, marketers, SEMNs, financial institutions, banks, payment processors, payment vehicle associations, affinity organizations, payment card issuers, media companies, and combinations thereof.

9. The method of claim 1 wherein the step of tracking the unique promotional code at registered merchant for the purchase of goods and/or services or any other action desired by a merchant can be performed by several different entities including, but not limited to, merchants, marketers, SEMNs, financial institutions, banks, payment processors, payment vehicle associations, affinity organizations, payment card issuers, media companies, and combinations thereof.

10. The method of claim 1, further comprising the step of clicking on a paid search listing.

11. The method of claim 10, wherein the step of clicking on a paid search listing can be performed with direct involvement from one or more of several different entities including, but not limited to the consumer.

12. The method of claim 1, further comprising the step of applying this unique promotional code to a consumer or other user in addition to the search keyword(s).

13. The method of claim 12, wherein the step of applying this unique promotional code to a consumer or other user in addition to the search keyword(s) can be performed with direct involvement from one or more of several different entities including, but not limited to the merchant, SEMNs, media companies, paid search advertising agencies, search affiliates, affiliate sales networks, marketers, and combinations thereof.

14. The method of claim 1, further comprising the step of applying a code that identifies the value of the promotion, instructions to include or exclude certain product(s) or service(s), an expiration date, or any other relevant information.

15. The method of claim 14, wherein the step of applying a code that identifies the value of the promotion, instructions to include or exclude certain product(s) or service(s), an expiration date, or any other relevant information can be performed with direct involvement from one or more of several different entities including, but not limited to the merchant, SEMNs, media companies, paid search advertising agencies, search affiliates, affiliate sales networks, marketers, and combinations thereof.

16. The method of claim 1, further comprising the step of transforming the unique promotional code into another identifiable form, including, but not limited to, barcodes, RFID tags, phone numbers, numeric codes, alphanumeric codes, images, and other methods of data storage.

17. The method of claim 16, wherein the step of transforming the unique promotional code into another identifiable form can be performed with direct involvement from one or more of several different entities including, but not limited to the merchant, SEMNs, media companies, paid search advertising agencies, search affiliates, affiliate sales networks, marketers, and combinations thereof.

18. The method of claim 1, further comprising the step of reporting qualifying transactions and associated unique promotional codes to the SEMN.

19. The method of claim 18, wherein the step of reporting qualifying transactions and associated unique promotional codes be performed with direct involvement from one or more of several different entities including, but not limited to the merchant, SEMNs, media companies, paid search advertising agencies, search affiliates, affiliate sales networks, marketers, and combinations thereof.

20. The method of claim 1, further comprising the step of charging a registered merchant a marketing fee when a unique promotional code has been used for a consumer'"'"'s qualifying transaction.

21. The method of claim 20, wherein the step of charging a registered merchant a marketing fee be performed with direct involvement from one or more of several different entities including, but not limited to the merchant, SEMNs, media companies, paid search advertising agencies, search affiliates, affiliate sales networks, marketers, and combinations thereof.