Real time navigation and advertising platform for public transportation
First Claim
1. A method of advertisement, comprising:
- determining location information of a public transportation vehicle in real time;
estimating an arrival time of the vehicle;
acquiring information on the passengers inside the vehicle;
selecting advertisements responsive to the acquired information on the passengers inside the vehicle; and
displaying the estimated arrival time along with the selected advertisements within the vehicle.
1 Assignment
0 Petitions
Accused Products
Abstract
Invention is provided for navigation and orientation for all types of passengers traveling in public transportation. Segmentation methods for digital advertising based on location and number of passengers. Method for delivering audio and visual advertisements in real time into public transportation vehicles. Method for delivering public transportation positioning information, including arrival times, remaining times, past and future stops, stop numbers, current position, street and neighborhood names, waypoints, connections with other public transportation means, and news headlines. Method for embedding advertisements in any form, including banners, skins, pop-ups, video, audio, text and animation, in information screens inside public transportation.
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Citations
18 Claims
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1. A method of advertisement, comprising:
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determining location information of a public transportation vehicle in real time; estimating an arrival time of the vehicle; acquiring information on the passengers inside the vehicle; selecting advertisements responsive to the acquired information on the passengers inside the vehicle; and displaying the estimated arrival time along with the selected advertisements within the vehicle. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. An advertisement aiding system, comprising:
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a location determination unit adapted for mounting on a public transport vehicle; apparatus for acquiring information on the passengers inside the vehicle; a display adapted to display advertisements within the vehicle; one or more processors adapted to estimate an arrival time of the vehicle responsive to information from the location determination unit and to select advertisements responsive to information on the passengers acquired by the apparatus for acquiring information on the passengers; and a display controller adapted to present estimated arrival times along with advertisements selected by the one or more processors, on the display. - View Dependent Claims (15, 16, 17, 18)
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Specification