ANIMATED AUDIBLE CONTEXTUAL ADVERTISING
First Claim
1. A method, comprising:
- retrieving web content at a client device, wherein the web content includes advertisement data associated with an advertisement campaign;
displaying a first version of a web page associated with the web content, wherein the first version of the web page includes at least a textual component related to the advertisement data;
monitoring one or more client device user actions with respect to the first version of the web page;
in response to detecting a first client device user action, displaying a second version of the web page associated with the web content, wherein the second version of the web page includes at least one animated component related to the advertisement data and at least one audible component related to the advertisement data, wherein the at least one audible component is generated via a text-to-speech conversion based on at least a portion of the textual component;
determining a portion of the at least one audible component and the at least one animated component presented via the second version of the web page; and
sending a message completion indicator from the client device to the server, wherein the message completion indicator is based on the portion presented.
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Accused Products
Abstract
A system is disclosed that includes a processor and a memory including instructions that are executable by the processor. The instructions, when executed by the processor, cause the processor to identify advertisement data associated with an advertisement campaign based on one or more features of a web page requested by a client device. Based on stored user interaction data associated with the client device and the identified advertisement data, a textual component of an advertisement is generated. An animated component is generated based on the textual component, and a text-to-speech conversion is performed on the textual component in order to generate an audible component. The textual component, the animated component, and the audible component are sent to the client device. The animated component and the audible component are initially dormant and are presented at the client device in response to a first client device user action.
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Citations
25 Claims
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1. A method, comprising:
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retrieving web content at a client device, wherein the web content includes advertisement data associated with an advertisement campaign; displaying a first version of a web page associated with the web content, wherein the first version of the web page includes at least a textual component related to the advertisement data; monitoring one or more client device user actions with respect to the first version of the web page; in response to detecting a first client device user action, displaying a second version of the web page associated with the web content, wherein the second version of the web page includes at least one animated component related to the advertisement data and at least one audible component related to the advertisement data, wherein the at least one audible component is generated via a text-to-speech conversion based on at least a portion of the textual component; determining a portion of the at least one audible component and the at least one animated component presented via the second version of the web page; and sending a message completion indicator from the client device to the server, wherein the message completion indicator is based on the portion presented. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system, comprising:
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a processor; a memory including instructions, that when executed by the processor, cause the processor to; identify advertisement data associated with an advertisement campaign based on one or more features of a web page requested by a client device; generate a textual component of an advertisement based on stored user interaction data associated with the client device and the identified advertisement data; generate an animated component of the advertisement based on at least the textual component; perform a text-to-speech conversion of the textual component to generate an audible component of the advertisement; and send the textual component, the animated component, and the audible component of the advertisement to the client device, wherein the animated component and the audible component of the advertisement are initially dormant and are displayable at the client device in response to a first client device user action. - View Dependent Claims (10, 11, 12, 13, 14)
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15. A method, comprising:
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identifying, at a server, advertisement data associated with an advertisement campaign based on one or more features of a web page requested by a client device; generating a textual component of the advertisement based on stored user interaction data associated with the client device and the identified advertisement data; generating an animated component of the advertisement based on the textual component; performing a text-to-speech conversion of the textual component to generate an audible component of the advertisement; sending the textual component, the animated component, and the audible component of the advertisement from the server to the client device; receiving a message completion indicator from the client device, wherein the message completion indicator is based on a portion of the animated component and the audible component presented at the client device; and determining an amount to bill an advertiser associated with the advertisement campaign based on at least the portion presented. - View Dependent Claims (16, 17, 18, 19, 20)
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21. A method, comprising
displaying, at a web browser of a client device, a first version of a web page that includes a textual component of an advertisement, wherein the advertisement further includes an animated component and an audible component that are initially dormant and are displayable at the web browser of the client device in response to a first client device user action, and wherein the audible component is generated via a text-to-speech conversion based on at least a portion of the textual component; -
monitoring one or more client device user actions with respect to the first version of the web page; in response to detecting the first client device user action, displaying a second version of the web page at the web browser of the client device, wherein the second version of the web page includes the animated component and the audible component; and in response to detecting a second client device user action, displaying a graphical user interface that includes at least one selectable option to initiate contact with an advertiser associated with the advertisement. - View Dependent Claims (22, 23, 24, 25)
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Specification