SYSTEM AND METHOD FOR USING SUBSCRIPTIONS FOR TARGETED MOBILE ADVERTISEMENT

• US 20100036737A1
• Filed: 08/11/2008
• Published: 02/11/2010
• Est. Priority Date: 08/11/2008
• Status: Abandoned Application

• Current Assignee: Malikie Innovations Limited (Key Patent Innovations Limited)
• Original Assignee: Blackberry Limited
• Inventors: Shenfield, Michael, Martin-Cocher, Gaelle
• Application Number:
  US12/189,455
• Publication Number:
  US 20100036737A1
• Time in Patent Office: Days
• US Class Current: 705/14.590
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0262 during computer stand-by mode

Abstract

A method and system for delivery of targeted mobile advertisement, the method: associating an advertising client with a data façade on a mobile device; passing subscription filters from the advertising client to the data façade; receiving at the mobile device, advertisements related to the subscription filters; communicating between an advertisement application and the advertising client to request an advertisement; selecting at the advertising client an advertisement for the advertising application; and returning the advertisement to the advertising application.

Claims

1. A method for delivery of targeted mobile advertisement, the method comprising:

associating an advertising client with a data faç

ade on a mobile device;

passing subscription filters from the advertising client to the data faç

ade;

receiving at the mobile device, advertisements related to the subscription filters;

communicating between an advertisement application and the advertising client to request an advertisement;

selecting at the advertising client an advertisement for the advertising application; and

returning the advertisement to the advertising application.

2. The method of claim 1 wherein the advertising client subscribes to the data faç

ade.

3. The method of claim 1 wherein the data faç

ade is a part of a dynamic content delivery client.

4. The method of claim 1 wherein the subscription filter is a consolidated subscription filter for all advertising applications communicating with the advertising client.

5. The method of claim 1 wherein a subscription identifier is provided to the mobile advertising client.

6. The method of claim 4 wherein the subscription filter contains one or more parameters selected from the group of:

user interests;

user delivery preferences;

user context;

language preferences;

ad format preferences;

device characteristics, content types, and media types

7. The method of claim 1 wherein the selecting comprises filtering advertisements.

8. The method of claim 7 wherein the filtering is based on dynamic matching based on content type.

9. The method of claim 8 wherein the dynamic matching is mediated by the advertising client.

10. The method of claim 7 wherein the filtering is based on parameters in the advertisement request.

11. The method of claim 1 wherein the subscription filter is a text string with parameters or an overloaded uniform resource locator.

12. The method of claim 1 further comprising sending an updated subscription filter based on dynamic conditions.

13. The method of claim 12 wherein the dynamic conditions include resource thresholds, location restrictions or presence restrictions.

14. A mobile device suitable for delivery of mobile advertisement, the mobile device comprising:

a communications subsystem;

a data faç

ade communicating over said communications subsystem with a data delivery server;

an advertising client capable of associating with the data faç

ade and passing a subscription filter to the data faç

ade client; and

an advertising application capable of requesting advertisements from the advertising client and receiving advertisements from the advertising client.

15. The mobile device of claim 14 wherein the advertising client is adapted to subscribe to the data faç

ade.

16. The mobile device of claim 14 wherein the data faç

ade is a dynamic content delivery client.

17. The mobile device of claim 14 wherein the subscription filter is a consolidated subscription filter for all advertising applications communicating with the advertising client.

18. The mobile device of claim 17 wherein the subscription filter contains one or more parameters selected from the group of:

user interests;

user delivery preferences;

user context;

language preferences;

ad format preferences;

device characteristics, content types, and media types.

19. The mobile device of claim 14 further comprising storage adapted to store advertisements received by the data faç

ade related to the subscription filter.