SYSTEM AND METHOD FOR USING SUBSCRIPTIONS FOR TARGETED MOBILE ADVERTISEMENT
First Claim
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1. A method for delivery of targeted mobile advertisement, the method comprising:
- associating an advertising client with a data faç
ade on a mobile device;
passing subscription filters from the advertising client to the data faç
ade;
receiving at the mobile device, advertisements related to the subscription filters;
communicating between an advertisement application and the advertising client to request an advertisement;
selecting at the advertising client an advertisement for the advertising application; and
returning the advertisement to the advertising application.
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Abstract
A method and system for delivery of targeted mobile advertisement, the method: associating an advertising client with a data façade on a mobile device; passing subscription filters from the advertising client to the data façade; receiving at the mobile device, advertisements related to the subscription filters; communicating between an advertisement application and the advertising client to request an advertisement; selecting at the advertising client an advertisement for the advertising application; and returning the advertisement to the advertising application.
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Citations
19 Claims
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1. A method for delivery of targeted mobile advertisement, the method comprising:
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associating an advertising client with a data faç
ade on a mobile device;passing subscription filters from the advertising client to the data faç
ade;receiving at the mobile device, advertisements related to the subscription filters; communicating between an advertisement application and the advertising client to request an advertisement; selecting at the advertising client an advertisement for the advertising application; and returning the advertisement to the advertising application. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A mobile device suitable for delivery of mobile advertisement, the mobile device comprising:
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a communications subsystem; a data faç
ade communicating over said communications subsystem with a data delivery server;an advertising client capable of associating with the data faç
ade and passing a subscription filter to the data faç
ade client; andan advertising application capable of requesting advertisements from the advertising client and receiving advertisements from the advertising client. - View Dependent Claims (15, 16, 17, 18, 19)
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Specification