SYSTEM, METHOD AND COMPUTER PROGRAM PRODUCT FOR DYNAMICALLY MEASURING PROPERTIES OF OBJECTS RENDERED AND/OR REFERENCED BY AN APPLICATION EXECUTING ON A COMPUTING DEVICE

• US 20100036785A1
• Filed: 08/18/2009
• Published: 02/11/2010
• Est. Priority Date: 12/01/2005
• Status: Active Grant

• Current Assignee: Exent Technologies Incorporated
• Original Assignee: Exent Technologies Incorporated
• Inventors: Tzruya, Yoav, Nave, Itay
• Granted Patent: US 8,060,460 B2
• Time in Patent Office: Days
• US Class Current: 706/45
• CPC Class Codes: G06F 9/451 Execution arrangements for user interfaces
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system, method and computer program product for dynamically measuring attributes of objects rendered and/or referenced by an executing software application without having to change and recompile the original application code. The system includes a staging environment that monitors the execution of the application and indexes items of graphical and/or audio information generated by the application into a first database. A second database is populated with one or more business rules, wherein each business rule is associated with one or more of the indexed objects. The system further includes a run-time environment that identifies items of graphics and/or audio information as they are generated by the application during run-time, uses the second database to determine if an identified item is associated with a business rule, and, responsive to a determination that an identified item is associated with a business rule, measures the object and its related attributes.

Claims

1. A method of determining the impact of objects referenced or rendered by an application, comprising:

(a) monitoring objects referenced or rendered by the application;

(b) determining if an object referenced or rendered by the application is an object of interest; and

(c) determining an impact of said object if said object is determined to be an object of interest.