Content Distribution for Mobile Device
First Claim
1. A computer-implemented method for providing content distribution for a mobile device, the method comprising:
- providing a software development kit to a developer for developing an application for a mobile device, the software development kit comprising an object to be inserted into the application and configured for requesting content for the application;
identifying a context parameter regarding the application for use in selecting content to be distributed to the application on the mobile device; and
forwarding the content to the mobile device, the content being selected using the context parameter and configured to be presented to a user of the mobile device.
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Accused Products
Abstract
Among other disclosed subject matter, a computer-implemented method for providing content distribution for a mobile device includes providing a software development kit to a developer for developing an application for a mobile device. The software development kit includes an object to be inserted into the application and configured for requesting content for the application. The method includes identifying a context parameter regarding the application for use in selecting content to be distributed to the application on the mobile device. The method includes forwarding the content to the mobile device, the content being selected using the context parameter and configured to be presented to a user of the mobile device.
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Citations
26 Claims
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1. A computer-implemented method for providing content distribution for a mobile device, the method comprising:
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providing a software development kit to a developer for developing an application for a mobile device, the software development kit comprising an object to be inserted into the application and configured for requesting content for the application; identifying a context parameter regarding the application for use in selecting content to be distributed to the application on the mobile device; and forwarding the content to the mobile device, the content being selected using the context parameter and configured to be presented to a user of the mobile device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system comprising:
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a first system available to a developer and including;
(1) a program development platform for the developer to create an application configured for a mobile device, and (2) an object configured to be inserted into the application by the developer, to generate a request for content for the application based on a context parameter, and to present the content to a user of the mobile device; anda second system configured to receive the request from the first system, select the content based on the context parameter, and forward the content to the mobile device. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. A computer-implemented method for providing content distribution for a mobile device, the method comprising:
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generating an application for a mobile device using a software development kit; adding a preconfigured object to the application before compilation, the object obtained from the software development kit and configured for requesting content for the application; and providing a context parameter associated with the application to a content distributor, the context parameter configured for use by the content distributor in selecting the content for forwarding to the mobile device. - View Dependent Claims (21)
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22. A computer-implemented method for providing content distribution for a mobile device, the method comprising:
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generating an application for a mobile device using a software development kit, the application including a preconfigured object configured for requesting content for the application; providing the application to the mobile device, wherein the object requests the content from a content provider during use of the mobile device, the content distributor using a context parameter in selecting the content; and receiving from the mobile device information obtained by tracking an interaction of a user with the content on the mobile device.
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23. A computer-implemented method for providing content distribution for a mobile device, the method comprising:
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providing an object to be inserted into a mobile device application and configured for requesting content for the application; identifying a context parameter regarding the application; selecting content to be distributed to the application on the mobile device using the context parameter; and forwarding the content to be presented to a user of the mobile device. - View Dependent Claims (24)
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25. A system comprising:
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a server device configured to identify content based on a context parameter; a developer system available to a developer, the developer system including a program development platform for the developer to create an application, and an object for the developer to include in the application program; and a mobile device to execute the application created at the developer system, request the content from the server device using the object, and present the content to a user. - View Dependent Claims (26)
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Specification